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Animestore 150314224859 Conversion Gate01 1 PDF
Animestore 150314224859 Conversion Gate01 1 PDF
the
BUSINESS
PLAN
MUNTINLUPA BUSINESS HIGH SCHOOL
SECTION 1
EXECUTIVE SUMMARY
this term references all animation. In other languages, the term is defined as animation
colorful graphics, vibrant characters and fantastic themes. Arguably, the stylization
approach to the meaning may open up the possibility of anime produced in countries
other than Japan. For simplicity, many Westerners strictly view anime as an animation
Anime stuffs are continuously growing in comics, pins, laces, bags, and others. It
has been a way to express someone’s greatness through fantasy. Anime fans continue
to be avid. Sometimes they tend to replicate the character they pursue in such a way
called ‘Cosplay’.
Filipinos really love anime. It is a way of life, a life which makes every single
anime believers extraordinary. Here’s ジョシュア’s Anime Store to bring you the finest
anime products which are proudly Philippine-made in the lowest price. RYOUKAI!
MUNTINLUPA BUSINESS HIGH SCHOOL
SECTION 2
PERSONAL DETAILS
THE PROPONENTS
RAMIL JOSHUA B.
BERNARDO
He was born in May 29, 2000 in Jose Fabella Hospital,
Manila. His parents are Ramelo I. Bernardo and Lorna B. Bernardo. He is currently
studying as a Grade 9 student in Muntinlupa Business High School. In the future, he will
be a successful cartoonist for being good in drawing and sketching.
LEODIGARIO CORONEL
ARELLANO
He was born in April 24, 2000. He is the third among the
children of Leodigario and Carlota. He finished his
primary at Sucat Elementary School Annex. As a 14 year old boy, he is currently Grade
9 studying in Muntinlupa Business High School. To be a successful Electrician is what
he wants to be.
MUNTINLUPA BUSINESS HIGH SCHOOL
JOSHUA G.
BARCE
He was born in October 22, 1999. He lives in West
Cupang, Muntinlupa CIty. He finished his primary at
Cupang Elementary School Annex. As a 15 year old boy, he is currently Grade 9
studying in Muntinlupa Business High School. To be a successful Businessman is what
he wants to be.
THE ADVISER
Muntinlupa’s leading anime store brings you the finest products which are
Filipino-made with quality materials. We sell anime-influenced products like anime
comics/magazines, pins, laces, and stickers. Founder Joshua Bernardo saw Filipino’s
endless support to anime through those stuffs. We believe that in anime, simple things
turn to extraordinary.
SECTION 4
MUNTINLUPA BUSINESS HIGH SCHOOL
THE NEEDS
The information below shows the problem/need of the business plan based on
Accessories tend not to be wearable if its designs don’t look good with the
All the stuffs produced are proudly made by Filipinos specially the students of
4. ONE-STOP SHOP
To be able to bring those anime products, a shop with all these items on sale
is needed.
The information below shows the mission, vision and values based on the
VISION: “We envision students satisfied with the greatness provided by anime in
a fashionable way.”
Through our shop, we can see that students of MBHS and other customers will
MISSION: “To provide fun, excitement and joy through the assortment of anime
Through our shop, we can bring the finest anime stuffs and accessories for our
VALUES: “We value integrity as whole and as a team, passion to heart and
mind, honesty with all the actions we do, quality to give the customers
conduct, excellence, responsibility, and leadership for the benefit of the Anime
The information below shows the marketing plan A, B, and C based on the product
concept and data gathered. It includes the features of the product or service, the target
MARKETING PLAN A
Product
The product we want to implement is about Anime stuffs and accessories. These are
Comics/Magazines, ID laces, pins, and stickers. All are with customized designs.
Sample ID Lace
MUNTINLUPA BUSINESS HIGH SCHOOL
Sample Comics/Magazine
Sample Pins
MUNTINLUPA BUSINESS HIGH SCHOOL
Sample Stickers
Target Market
MBHS Students from lowest level to highest, with age range of 12-16 years old, and
MBHS Teachers who work for the school at the faculty and who are interested to anime
Anime Fans who are outside-the-school customers and who really love anime stuffs
and accessories.
MUNTINLUPA BUSINESS HIGH SCHOOL
Competitors
Comic Alley
Comic Alley is the no. 1 Anime Shop in the Philippines. It is the largest anime shop with
Comic Quest
Comic Quest is a large, friendly comic book store for serious collectors or casual
readers who are tired of dealing with the high prices you find at other comic book stores.
Owned and staffed by enthusiastic comic book collectors and readers, Comic Quest
carries one of the largest selections of comics, back issues, action figures, statues,
Our knowledgeable staff is always on hand to answer any questions. Special orders are
always welcome and we pride ourselves on our extension eBay auctions with over 5000
MARKETING PLAN B
COMPARE
Pricing
Our store will charge for the good of the MBHS students. It means that our prices will be
affordable for students who seem to be our target market. Basically, the pricing is based on
Our competitors charge in average. It means that their prices depend on market demand
for their avid customers. They charge this way to maintain the competitiveness to the business
world.
Advertising
We will use posters, signs and billboards. This is for potential customers who walk near
Sample Poster
We will use free publicity. This is for other customers outside the school to know the
We will use public relations. This is to easily present the product to friends, families, etc.
We will use sales promotions. This is to capture the pockets of our valued customers.
MUNTINLUPA BUSINESS HIGH SCHOOL
MARKETING PLAN C
Public Relations
To be able to get the attention of the potential customers, we can use the following:
Newspapers. It should tell the customers that a new school-made accessory shop is now in
the land. It includes the store’s location, the date of store launching, and the store
representative.
Promotions. We will use flyers and posters to present our products with particular discounts,
Sample Flyer
MUNTINLUPA BUSINESS HIGH SCHOOL
For our products to reach the hands of the customers, we will use the following:
We will use Special Prices. This is to attract potential customers to buy a specific item
We will use Double Offers. This it to attract customers to buy two or more products with a
single price.
We will use Event Offers. This is to attract students to join a specific event especially with
The chart below shows our own production paradigm based on our product concept.
Designs for the ID Lace, Pin, Stickers and Comic details will be drawn. After accepting
all the designs, it is time to know the materials to be used. It will be manufactured by
machines like printer, etc. All the items will be segregated according to their kind: laces to
In this part, you will know our own organizational / management chart based on our
chosen business.
Organizational Chart
MUNTINLUPA BUSINESS HIGH SCHOOL
Contribution in the Business
1. President responsible for ensuring that its staff are aware of and fulfill
their governance responsibilities, comply with applicable laws
and bylaws, conduct board business effectively and efficiently
and accountable for their performance.
2. Financial Staff / in charge of finance-related duties / responsible for creating
design solutions that have a high visual impact. The role
involves listening to clients and understanding their needs
Graphic Designer before making design decisions.
SECTION 5
SUSTAINABILITY
This part shows the financial plan, projected cost revenue, projected revenue, projected
FINANCIAL PLAN
Capitalization
Monthly Expenses
The table below shows our projected expenses per month during the initial year
Raw Materials
Table 1 shows the projected expenses per month during the initial year of operation. It is
Total 31 930
Total Revenue is P475, 200.00 the combined fixed and variable cost. It indicates that
Projected
18,540.00 28,565.00 28,940.00 29,240.00 25,140.00 22,033.00
Net Profit
Table 4 shows that the months from July to September are considered leading months.
It is assumed that the business grows by its monthly profit because of old and new consumers
of the products. According to the table shown above, January to June are non-peak months
(5% loss from the previous month is computed) whereas July to December are peak months
(for ___, 10% increase of sales from previous month and 20% for the latter months).
MUNTINLUPA BUSINESS HIGH SCHOOL
Computation of the projected income statement for the year ended and cash flow for
2015 2016
Cost /
139,774.00 143,967.22
Expenses
Projected Net
P 335,726.00 P 345,797.78
Income
Cash Inflows
Cash Outflow
SOCIAL IMPACT
In this part, the social impact of our chosen business is shown by answering the
following questions:
statements?
According to our vision statements that is “We envision students satisfied with
our business are students, teachers and other customers coming back to buy our
student-made/ school-made anime products which boost their greatness being part
of the Muntinlupa Business High School community. Customers who wear our
2. What are the business activities and its corresponding social impact? Write
1. Bring Your Own Customized Design their own anime design. This
activity measures our customer’s
creativity.
MUNTINLUPA BUSINESS HIGH SCHOOL
stakeholders?
a. Employees
For student employees, they can be a competitive person joining our shop,
ready to face the challenges in their lives being a mature person. They are
already earning in their young age. Earning will be easy for them because they
b. School
It mostly benefits our school. Aside from boosting the student’s pride and
identity being part of Muntinlupa Business High School community, our shop
MUNTINLUPA BUSINESS HIGH SCHOOL
provides advertisements that can encourage outsiders to enter and try our
education system.
c. Community
The community will be proud of the students and for the school. The community
is proud of the students because they used their hardworking skills to earn in
their young age. Students prove that we are nation’s hope. For the school, the