Professional Documents
Culture Documents
VIDEO
https://www.youtube.com/watch?v=RBTiTcHm_ac&t=206s
There are three specific types
1. Is the wordmark,is the easiest one for example
FedEX,Google,Disney,Cocacola,Budweiser.
It can look clean and modern
2. The second type is pictorial
Pictorial logos often function as a kind of rebus,it is a picture and
it´s identifying the name of the company ,for example apple
,Target,Lacoste.
3. The third kind is kind of the holy grail. Is an abstract inconography,
it just seems almost like magic. For example Pepsi,Nike.
Carolyn was a design student ,she drew some ideas and nike
founders didn´t really like it but then they started putting it on the
sides of shoes.
The logo system
1. Mtv /popular channel
2. Doodles
3. Avatar/Hillary Clinton logo