Without branding With branding

Total no. of unique guests 115000 115000

Average daily spend 750 750
No. of days average guest stays 2 2
average gross margin per room 32% 32%
average no. of visits per year per guest 1.2 1.3
Average marketing expense per guest 130 139
Average new guest acquisition expense 150 150
Total no. of repeat guests 19169 24919
Total no. of multiproperty stay guests 5750 11500

Average guest retention rate 16.67% 21.67%

Average gross profit per guest 576 624

0 1
Gross profit 576 610.56
New acquisition 150 154.5
Marketing 130 133.9
Net profit 296 322.16
retention 16.67% 16.67%
discount 8% 8%
npv ₹ 1,950.88
 clv(without branding): 104
clv(with branding): 147
Increase in revenue: 4,900,122

2 3 4 5 6 0 1
647.1936 686.0252 727.18673 770.8179326976 817.067009 Gross profi 624 661.44
159.135 163.9091 168.82632 173.891111145 179.107844 New acquis 150 154.5
137.917 142.0545 146.31615 150.705629659 155.226799 Marketing 139 143.17
350.1416 380.0617 412.04426 446.2211918936 482.732366 Net profit 335 363.77
16.67% 16.67% 16.67% 16.67% 16.67% retention 21.67% 21.67%
8% 8% 8% 8% 8% discount 8% 8%
npv ₹ 1,399.61
 2 3 4 5 6
701.1264 743.194 787.7856 835.0528 885.1559
159.135 163.9091 168.8263 173.8911 179.1078
147.4651 151.8891 156.4457 161.1391 165.9733
394.5263 427.3959 462.5136 500.0226 540.0748
21.67% 21.67% 21.67% 21.67% 21.67%
8% 8% 8% 8% 8%