FALL 2019 Product Release

Personalization In The Age of Privacy

As a marketer, you’ve got an important job to do: Create messages that are hyper-personal,
relevant, and supported by real-time data to reach users at the right time with the right channel. 

In an age when privacy is a hot-button issue, it’s never been more important for customers to feel
they can trust the brands that they’re sharing their data with. This quarter, Braze is introducing new
tools and channels to help marketing, growth, and engagement teams create deeply relevant
experiences while honoring the privacy and preferences of their users.

Channel Expansion We’re expanding our channel horizons—so consider expanding

yours! Take advantage of these Braze supported channels to
reach your customers more thoughtfully and effectively.

Braze SMS AMP for Email

Build and deliver highly relevant SMS campaigns across the Say hello to the wild child of the email channel. Braze is the 

entire customer lifecycle when you leverage the data-rich first customer engagement platform to support AMP for
Braze platform. Our platform was designed to seamlessly Email—the biggest development in email in decades. Build 

integrate many channels into a single unified view and and send highly interactive AMP emails directly from Braze
orchestrate sophisticated cross-channel campaigns.
Email Editor and watch your messaging in this channel spark 

to life once more.

Why Use It: Not all channels are created equal. This oldie but
goodie remains a high-engagement, high-utility channel with
untapped potential for creativity. Change things up with SMS if
your users are experiencing fatigue with the other channels.
Roku
Why Use It: Increase audience engagement with frictionless
emails that personalize each recipient’s experience with rich,
interactive content in real time. Do more without ever leaving
your users’ inboxes when you lean into AMP for Email, like
delivery info that updates as you wait.

It’s never been easier to understand and engage with users Content Cards
across over-the-top (OTT) media platforms, thanks to the
}Braze platform’s new Roku capabilities. Gather device-specific Speak directly to your users without interrupting their 

engagement data and use it to notify users when their favorite web or app experience. Content Cards can now support
show returns or send them a timely recommendation to Connected Content, allowing for even more real-time 

re-engage by leveraging push notifications and other message customization. Enhance your Content Card flow 

second-screen messages.
by inserting any API-accessible information into your
messages for optimal user relevancy.

Why Use It: This is a wonderful way to enhance the user

experience and track custom attributes and events for Why Use It: For time-sensitive promotions or alerts, send
enriched targeting—if you have users engaging on Roku, this 
 highly-targeted messages to users active on your app or
is the best way to understand their behavior and then act on it. website. The result is a frictionless experience that allows 

users to consume content in the channel they’re already
engaged with.

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 FALL 2019 Product Release

Real-Time Data With the Braze platform’s support for real-time, streaming 


data, brands can leverage in-the-moment access to event data

generated by their users to accurately analyze behavior patterns

and increase loyalty. Receive prescriptive insights as they

happen by enhancing your tech stack with these features.

Let your in-the-moment data do the driving. Snowflake is a Curious how your brand’s messaging metrics stack up? Now

purpose-built SQL cloud warehouse for all of your data and you can find out with our interactive Benchmarks tool, powered

users. Use this technology in concert with the Braze platform by Braze, Snowflake and Looker.

to enable rapid analytics and make data-driven decisions faster

Why Use It: Knowledge is power! Use Benchmarks to

than ever.

determine where to concentrate your efforts. Explore how

Why Use It: Pairing Braze with Snowflake’s patented data customers are engaging with messaging by comparing rates

architecture allows you to combine multiple data sources into across different industries, channels, and platforms to

a single, supercharged view. Sharing instantaneous data determine the best strategies for getting the most out of 


through this framework not only eliminates the need for costly your channel-by-channel marketing strategy.

and labor-intensive manual data sharing, but results in

real-time, scalable data to ensure you hit your KPIs faster while

creating the most sophisticated, personalized experiences for

your consumers.

Blocks and Actions

Having accurate data is one thing, but knowing when to act on

it makes all the difference. T

ake out the guesswork and make

the process of analyzing data fast and easy when you leverage

your Currents data with Looker Blocks and Actions

visualization. Explore event-level data to visualize user behavior

and message engagement faster than ever before.

Why Use It: Only 0.5% of collected data is actually ever used or

analyzed, but brands can empower themselves using Looker

Blocks and Actions to leverage their data quickly and

effectively. Explore event-level data to monitor the

deliverability of your messages, filter top campaigns by

engagement rates, analyze conversion behavior, or dive into

event funnel visualization for deeper analysis.

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 FALL 2019 Product Release

Frequency Capping No one wants to bury their customers in outreach. 


Determine how many messages per channel, category, or even
business unit your customers should get in a given time period,
and use our best-in-class management tools to change these
limits on the fly as your business priorities and customer
preferences evolve.

Messages That Convert Create Your Own Tags

Decide who gets what and what messages deserve priority 
 Make every message count by creating your own tags and
by embracing Frequency Capping. This flexible tool allows 
 using them to control messaging volume in a thoughtful,
for in-the-moment adjustments, no engineering required.
targeted way.

Why Use It: From the simple drop-down menu for both Why Use Them: Assign tags to sort and organize your
channel-level and tag-level rule creation to the ability to 
 engagement efforts, or put smart caps on the number of those
set campaign priorities with flexibility and ease, this campaigns a customer can get on a given day, week, or month.
out-of-the-box campaign management tool allows 
 If you’re facing high opt-out or unsubscribe rates or overpacing
marketing teams to set their own agenda. on emails, tags allow you to tailor campaigns to the exact
specifications of your brand and automatically cut off
additional outreach during a given timeframe.

Use Rules to Find the “Goldilocks” Ratio Channel Caps

Optimize down to the minute or in advance for the most Avoid over-messaging your users by putting a global
fine-tuned frequency levels with Rules. Use up to 10 Rules per frequency cap on your 3 pushiest channels: Email, Push, 

group to hit the right audience targets for your brand. and Webhooks.

Mix-and-match Rules across channel, with frequencies built-in

as you see fit.
Why Use Them: If you’re seeing high-opt out rates, it could 

be all those promo codes you’ve been sending are cutting 

Why Use Them: Rules allow you to easily build sophistication into the high-value impact of your lifecycle marketing. Cap
into your strategy. Want to send two pushes a day but no more your channels to ensure you deliver the key promotional
than three a week? Easy. Layer rules across channels on top of |efforts that add value and reach the right people.
rules for tags and you’re all set.

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