OBJECTIVE

• Increase the sales of the product

• Brand image setup
• Spread awareness about the product

CATCHMENT AREA
• Gandhinagar
• Ahmedabad

TARGET AUDIENCE
• Female age group from 16-40 years
CAMPAIGN DURATION
1 month

MEDIA VEHICLE
• Newspaper
• Social Media
• Hoardings
• Kiosks
• LED displays in Ahmedabad One Mall
• TV advertisement

BUDGET:
Fund Allocated: 50 Lakhs
Newspaper:
• Gujarat Samachar (Front Page) for 3days a week = 75600*12= Rs. 9,07,200
• Times of India (Back Page) for 3 days a week= 85000*12= Rs. 10,20,000

Social Media for 1 month Rs. 18,000

Hoardings(For 1 month):
• Gandhinagar - Rs. 75,000
• IIM Cross Road - Rs. 2,00,000
• Vastrapur - Rs. 2,00,000
Kiosk in Ahmedabad One Mall for 1 month -Rs. 1,80,000
LED Screen in Ahmedabad One Mall for 1 month - Rs. 50,000

TV advertisement for 1 month:

• GTPL - Rs. 66,080
• SONY SAB - Rs. 7,54,964
• Colors Gujarati - Rs. 17,240