Required information to be collated:

- Contact details of the company

- Call the company and find out a senior person in marketing eg marketing manager or a category head
of a high spending brand
- Research on the client / brand / marketing activity / advertising spend etc
- Current BTL agency on record
- Any loyalty program running

Calling script
Scenario I: - Call is answered by a receiver
Meenakshi Iyer- Sr Product Manager, Eisai Pharmaceuticals

1. Caller: Good (Morning/Afternoon/Evening) Sir/Mam, I am calling from Krypton Integrated Services,

May I take 5 minutes of your time to talk over the phone?

2. If response is ‘Yes’, then ask - Sir/Madam, we are a Direct Marketing agency and we manage
B2B and B2C marketing initiatives for corporates like Abbott, Marico, Asian Paints, Kaya, Kodak and
many more. We offer services for Database management, Tele-calling (outbound and inbound),
response management of contests / promotions / Digital marketing. Sir/Mam we would like to
meet you to showcase the projects managed by us.

3. Receiver: I do not handle this scope

Caller: Thank you Sir/ Ma’am, can you please guide on who takes care of marketing activities,
contests, promotions in your company.
Brand / Product manager name:
Brand / Product manager contact number:

4. Receiver: I am busy
Caller: Thank you Sir/ Ma’am, can we mail you our company presentation and call you next week
for an appointment?
Brand / Product manager email id:
Call later date:
Appointment date:

Thank you Sir/Mam for your valuable time, have a good day.
Krypton projects details

For Marico

- Saffola oats we have managed CSR activity on World heart day i.e. free cholesterol checkup, product
sampling and data management.
- Ayurvedic hair oil we have given free sampling and ran recommendation program

For abbot India we have managed database of 2000+ sales force. Division-wise / item-wise customised kit
assembly and dispatch.

For Kodak we have managed photo shop network program for studios. Loyalty program for photographers.

For Icici prudential life insurance we have run scratch and win contest for the insurance advisor/ sales
agent.

For Cochlear hearing implant we manage the 10000+ database of customers and Annual DM calendar

For Future Generali Life insurance we manage Gift redemptions and employee engagement programs

For IDFC we manage marketing inventory and Pan India dispatches