WAC (30% of ICA)

For the Written Analysis of a Case submission, read the attached research article
“From Strategy to Corporate Communication strategy”, pick up an
organization/business problem of your choice. Mention this in the google drive link
shared with you in the column Session no 5, there should be no duplication of
organization (this means that 161 different organizations’ must be chosen by the
batch)

1. Format for the report has been shared in the Boeing case links word document
2. From the article “From Strategy to Corporate Communication strategy”, pick
any two models from 5.4 (page 17-18) and apply this for developing strategy
at the functional level to provide insight on the corporate communication
strategy formulation process
3. Submission in written form through notebook on Feb 17, 10 am.

Public speaking

Choose any one from below:

Education (technological innovations)
Lifestyle/Sports/Fitness (Benefits)
Health (Traditional Vs Scientifically advanced)
Infrastructure (Smart Cities)
Geo-Politics
Environment

Speech to be of 3+1 minutes

Use of facts, storytelling backed with evidence