Created By: Hitesh Singh (2019040)

Name of the Company Dudhsagar Dairy (The Mehsana District Cooperative Milk
Producers' Union Ltd)
Company Domain Milk Co-operative / Dairy
Year of Foundation 1963
Vision Statement To organize the rural milk producers to help themselves had its
benefits in building a strong cooperative movement that has pooled
together the resources of milk producers
Headquarters Mehsana, Gujarat, India
Gross Revenue 4700 Crore in FY -2018-19
About the Company Mehsana District Co-operative Milk Producers’ Union Limited,
Mehsana (MDCMPU Ltd) popularly known as Dudhsagar Dairy,
is one of the largest Co-operative Dairy in India. MDCMPU Ltd
was started with the noble intention of ensuring a fair return to the
milk producers. It is a district level apex body of milk cooperative
societies in Mehsana District which aims to provide remunerative
returns to milk producers’ and also to serve the interest of
consumers by providing quality and safe milk and milk products
which give good value for money. (Follows-Anand Pattern)
It is having eights dairies, Two milk chilling centres, two cattle feed
plants, semen collection plant and one Dairy Science College. It
has broad base of more than 10 lakh farmer members in Gujarat,
Rajasthan and Haryana states.
Brands, Products or Milk and Milk Products like milk pouches, Dahi, Buttemilk, Ghee,
Services Table Butter, Milk Powder, Sweetened Condensed Milk, Ice
Cream, Flavoured milk and long shelf life (UHT) milk
Brands – Sagar, AMUL
Major Competitors - Local dairy and cooperatives
- Mother Dairy
- Quality Walls
- Nestle
Major Stakeholders - Member of state level Gujarat Co-operative Milk
Marketing Federation, Anand
- Farmers
- Distributors
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