ASt

udyOnConsumerBuy
ingBehav
iorTowar
dsPat
anj
ali
ProductI
nSur
atCi
ty

APPENDI
X

Iam Raj
put
ohi
tSur
endr
aast
udentof“D.
R.Pat
el&R.
B.Pat
elCommer
ceCol
l
egeAndBCP
BBACol
l
ege”conduct
ingasur
veyf
ormypr
ojectpr
epar
ati
onast
her
equi
rementofpar
ti
al
f
ulf
il
lmentofwi
ntert
rai
ningon“A st
udyonconsumerBuy
ingBehav
ior& Per
cept
ion
t
owar
ds Pat
anj
alipr
oduct
sin Sur
atCi
ty”
.Ir
equi
rey
ourcooper
ati
on i
nfi
l
li
ng t
his
quest
ionnai
re,Iassur
eyout
haty
ourdat
awi
l
lbekeptconf
ident
ialandwi
l
lbeusedf
or
academi
cpur
poseonl
y.

Thanky
ou

QUESTI
ONNAI
RE

Q1.
Arey
ouawar
eaboutPat
anj
ali
Brand?

Yes No

Q2.
Hav
eyouusedanypr
oductofPat
anj
ali
Brand?(
If
no,
thenswi
tcht
oQ11)

Yes No

Q3.
Howof
tendoy
ouusePat
anj
ali
product
s?

Ev
ery
day Somet
imes Onl
yonbt
ri
albasi
s

Regul
arl
y Rar
ely Nev
er

Q4.
Doy
ouf
indPat
anj
ali
vout
leteasi
l
yaccessi
bleornot?

Yes No

D.
R.Pat
el&R.
B.Pat
elCommer
ceCol
l
egeAndBCPBBACol
l
ege 95
 ASt
udyOnConsumerBuy
ingBehav
iorTowar
dsPat
anj
ali
ProductI
nSur
atCi
ty

Q5.
Howl
onghav
eyouusedPat
anj
ali
product
s?

Lesst
han6mont
hs Mor
ethan6mont
hs

Ov
eray
ear Nev
erused

Q6.
Hav
eyouf
acedanypr
obl
em whi
l
eusi
ngPat
anj
ali
product
s?

Yes No

I
fyes,
thanpl
easespeci
fy

Q7.
Hav
eyouseenPat
anj
ali
Adv
ert
isement?

Yes Maybe

Notsur
e No

Q8.Doy
ouagr
eet
hatPat
anj
ali
product
sisav
ail
abl
etoy
oui
nconv
eni
entst
ore?

Yes No

D.
R.Pat
el&R.
B.Pat
elCommer
ceCol
l
egeAndBCPBBACol
l
ege 96
 ASt
udyOnConsumerBuy
ingBehav
iorTowar
dsPat
anj
ali
ProductI
nSur
atCi
ty

Q9.
Whatf
act
orsi
nfl
uencecust
omer
stobuyPat
anj
ali
product
s?Rankaccor
dingl
y.
(
1to5r
anki
g1most
vimpor
tant
,2bi
mpor
tant
,3v
eryGood,
4Good,
5Poor
)

Fact
ors Rank

Br
andi
mage

Pr
ice

Pur
it
y

Easyav
ail
abi
l
ity

Packagi
ng

Qual
i
ty

Q10.
Howf
requent
lydoy
ouusePat
anj
ali
product
s?

Regul
arl
y Somet
imes Occasi
ons Rar
ely Nev
er

Heal
thcar
epr
oduct
s
Foodcar
epr
oduct
s
Homecar
epr
oduct
s
Per
sonal
car
epr
oduct
s
Ay
urv
edi
cmedi
cine

D.
R.Pat
el&R.
B.Pat
elCommer
ceCol
l
egeAndBCPBBACol
l
ege 97
 ASt
udyOnConsumerBuy
ingBehav
iorTowar
dsPat
anj
ali
ProductI
nSur
atCi
ty

Q11.
Pleaseexpr
esshowmuchdoy
ouagr
eeordi
sagr
eewi
thr
espectt
o
r
easonf
orper
cept
iononPat
anj
ali
product
s.

St
rongl
y St
rongl
y No
Par
amet
ers Agr
ee Agr
ee Neut
ra Di
sagr
ee Di
sagr
ee i
dea

(
A)Pat
anj
ali
off
ersal
argev
ari
ety
ofpr
oduct
s

(
B)Pat
anj
ali
product
sar
eofhi
gh
Qual
i
ty

(
C)Pr
icesofPat
anj
ali
product
sis
compar
abl
ewi
thGl
obal
brand

(
D)Pat
anj
ali
product
shav
e

appeal
i
ngpackagi
ng

(
E)Pat
anj
ali
product
sar
e
chemi
cal
free

(
F)Pat
anj
ali
product
shav
emadea
goodbr
andi
mage

(
G)Pat
anj
ali
gai
nedr
eput
ati
on
duet
othepopul
ari
tyofBaba
Ramdev

(
H)Wepur
chasepr
oduct
s
becauset
heysy
mbol
i
zepur
it
y

D.
R.Pat
el&R.
B.Pat
elCommer
ceCol
l
egeAndBCPBBACol
l
ege 98
 ASt
udyOnConsumerBuy
ingBehav
iorTowar
dsPat
anj
ali
ProductI
nSur
atCi
ty

(
I)
Pat
anj
ali
standsf
or‘
Swadeshi
’

(
J)Pat
anj
ali
product
sar
eeasi
l
y

av
ail
abl
e

Q12.
Woul
dyoul
i
ket
opur
chasePat
anaj
l
ipr
oduct
sinf
utur
e?

Yes May
be No

Q13.
Rat
eyourat
it
udet
owar
dsPat
anj
ali
Brand?

Ent
husi
ast
ic Posi
ti
ve I
ndi
ff
erent

Negat
ive Host
il
e

Per
sonal
Det
ail
s

1.
Name:

2.
Mobi
l
eno:

3.
Emai
li
d:

4.
Gender:
Mal
e Femal
e

5.
Occupat
ion:

D.
R.Pat
el&R.
B.Pat
elCommer
ceCol
l
egeAndBCPBBACol
l
ege 99
 ASt
udyOnConsumerBuy
ingBehav
iorTowar
dsPat
anj
ali
ProductI
nSur
atCi
ty

6.
Age:
Lesst
han20 21-
40

41-
60 Mor
ethan60

7.
Inwhi
chki
ndoff
ami
l
ydoy
oul
eav
e:Nucl
ear Joi
nt

8.
Whot
akespur
chasedeci
sioni
nyourf
ami
l
y?

Mal
e-Headoft
hef
ami
l
y Femal
e-Headoft
hef
ami
l
y

Chi
l
dren Joi
ntl
y

D.
R.Pat
el&R.
B.Pat
elCommer
ceCol
l
egeAndBCPBBACol
l
ege 100