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  • Ad Budget - IMC

    Uploaded by

    Rishabh Sanghavi
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    Ad Budget_IMC.docx

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    7 views1 page

    Ad Budget - IMC

    Uploaded by

    Rishabh Sanghavi

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    5 mn units

    10 units/yr/customer

    40% of 5 mn = 20 lakh

    10% of 5 mn = 5 lakh

    8/4 week

    TG 100000- Prime Time: Rs. 80000 for 1 month = Rs. 6,40,000

    100000 for 1 time, 8times in 1 month is 800,000 people

    TG 30000- Day Time: Rs. 40000 for 1 month = Rs. 3,20,000

    30000 for 1 time, 8 times in 1 month is 240,000 people

    Total= 10,40,000 people: 10% of this is 104,000 people

    For 5 month the ad campaign should effectively run for Rs. 52,00,000

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