According to a survey by the National Retail Federation, Americans spent $20.

7
billion for Valentine's Day in 2019 and were expected to spend $27.4 billion
billion in 2020.

Both men and women prefer to receive chocolate over flowers, according to the
National Confectioners Association. The survey also found that chocolate sales
represent 75% or more of Valentine's Day candy purchases.

About 55% of Americans celebrate Valentine's Day and spend an estimated

$19.6 billion a year, including more than $1.8 billion on candy alone. This year
specifically, men say they expect to spend $338 on Valentine's Day. And the
women? Just $64. Time to step it up, ladies!

Candy and flowers might be the most common gifts for Valentine's Day, but
according to the National Retail Federation, the category that we spend the
most on for February 14 is jewelry, at a whopping $4.7 billion! The second
most-paid-for gift is an evening out with $3.7 billion, followed by flowers,
clothing, and then candy.

https://nrf.com/media-center/press-releases/confident-consumers-and-broader-
buying-lead-record-valentines-day

https://www.history.com/topics/valentines-day/valentines-day-facts

https://www.nationalgeographic.es/historia/2019/02/espana-el-pais-europeo-
que-mas-gasta-en-san-valentin

https://www.informabtl.com/datos-consumo-dia-san-valentin/

https://www.elcomercio.com/actualidad/negocios/san-valentin-activa-sectores-
de.html