Perceptual Selection

External and related to stimuli

1. Size :

we use large size of compare to the other brand. Which make our product more likely to
perceived

2.Intensity:

ww use flashy color on the pakeging of product to attract the customer

3. Contract:

we use black and white color advertisment on the social media and print media . Because black
and white advertisment amongst the color adds is more likely to be percived

4. Repetition:

we are mostly advertisment are product on the TV channel.Because on TV channel the

advertisment is more repeated it is more likely to perceived

5. Familarty & Novelity:

we repeated the new version of Yumms ice cream advertisment

Internal & related to perceiver

1.Motivation:we motivate our customer with more new flavour and less price compare to our
competitors