Saleem 2

AComparative study of Honda and Bajaj
CHAPTER-1
PROFILE OF THE COMPANY
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C l a s s – M B A 2 N D ye a r
P RO FI L E O F T H E H O N D A CO MP A NY
Honda was founded in the late 1940s as Japan struggled to rebuild
following the Second World War Company founder Soichiro Honda first
began manufacturing piston rings before turning his attention to
i n e x p e n s i v e m o t o r c yc l e s . M r . H o n d a a l w a ys h a d a p a s s i o n f o r
engineering, and this became evident by the wild sales success of his
m o t o r c yc l e s i n t h e 1 9 6 0 s a n d b y c o m p e t i n g h e a d - t o - h e a d a g a i n s t t h e
w o r l d ’ s b e s t o n r a c e t r a c k s . T o d a y, H o n d a i s a j u g g e r n a u t , o f f e r i n g c l a s s -
l e a d i n g m a c h i n e s i n m o s t e v e r y c a t e g o r y.
T h e C o m p a n y p r o d u c e s a r a n g e o f m o t o r c yc l e s , w i t h e n g i n e d i s p l a c e m e n t
ranging from the 50 cubic centimeters class to the 1,800 cubic centimeters
c l a s s . H o n d a ' s m o t o r c yc l e s u s e i n t e r n a l c o m b u s t i o n e n g i n e s d e v e l o p e d b y
H o n d a t h a t a r e a i r - o r w a t e r - c o o l e d , f o u r - c yc l e , a n d a r e i n s i n g l e , t w o ,
f o u r o r s i x - c yl i n d e r c o n f i g u r a t i o n s . H o n d a ' s m o t o r c yc l e l i n e c o n s i s t s o f
sports (including trial and moto -cross racing), business and commuter
models. Honda also offers all -terrain vehicles (ATVs) and multi -utility
v e h i c l e s ( M U V s ) . M o t o r c yc l e s a r e p r o d u c e d b y t h e C o m p a n y i n J a p a n a t
t h e K u m a m o t o f a c t o r y. H o n d a ' s m o t o r c yc l e s a r e a l s o p r o d u c e d b y
subsidiaries in countries around the world, including Thailand, Vietnam,
India, Brazil and Argentina.
The Company's automobiles use gasoline engines of three, four or six

c yl i n d e r , d i e s e l e n g i n e s , g a s o l i n e - e l e c t r i c h yb r i d s ys t e m s a n d g a s o l i n e -
e l e c t r i c p l u g - i n h y b r i d s ys t e m s . H o n d a a l s o o f f e r s a l t e r n a t i v e f u e l -
powered vehicles, such as natural gas, ethanol and fuel cell vehicles.
Honda's principal automobile products include passenger cars, light
trucks and mini vehicles. Its passenger car models include Accord,
A c c o r d H yb r i d , A m a z e , B r i o , B r i o A m a z e , B r i o S a t ya , C i t y, C i v i c , C i v i c
T o u r e r , C R I D E R , C R - Z , F i t / J a z z , F i t / J a z z H yb r i d , F i t S h u t t l e , F i t S h u t t l e
H yb r i d , F R E E D , F R E E D H yb r i d , F R E E D S P I K E , F R E E D S P I K E H yb r i d ,
G R A C E H yb r i d , H o n d a M O B I L I O , I n s i g h t , J A D E , J A D E H yb r i d , L E G E N D
H yb r i d , S p r i e r , S t r e a m , A c u r a I L X , A c u r a R L X a n d A c u r a T L X . T h e
C o m p a n y ' s l i g h t t r u c k s b r a n d s i n c l u d e C r o s s t o u r , C R - V , E l ys i a n ,
O d ys s e y, P i l o t , R i d g e l i n e , S t e p W G N , V E Z E L / H R - V , V E Z E L H yb r i d , X R -
V , A c u r a M D X a n d A c u r a R D X . I t s m i n i v e h i c l e s m o d e l s i n c l u d e A c t y,
Life, N-BOX, N-BOX +, N-BOX SLASH, N -ONE, N-WGN and Ramos.
Automobiles are mainly produced by Honda at two factories located at
t h r e e s i t e s i n J a p a n : t h e S a i t a m a F a c t o r y a t t h e S a ya m a P l a n t a n d t h e
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Yorii Plant, and the Suzuki Factory. The Company's major production
sites overseas include those located in Ohio, Alabama and Indiana in the
U n i t e d S t a t e s ; A l l s t o n i n C a n a d a ; C e l a ya a n d E l S a l t o , M e x i c o , S w e n s o n ,
t h e U n i t e d K i n g d o m ; A yu t t h a ya , T h a i l a n d ; G r e a t e r N o i d a a n d A l w a r ,
India; Karawang, Indonesia, and Sumare, Brazil.
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P RO F I L E O F T H E B A J AJ CO MP A NY -
Bajaj Auto came into existence on 29 November 1944 as M/s Bachraj

Trading Corporation Private Limited. It started off by selling imported
two- and three-wheelers in India. In 1959, it obtained a license from
the Government of India to manufacture two -wheelers and three -wheelers
and it became a public limited compan y in 1960. In 1970, it rolled out its
100,000th vehicle. In 1977, it sold 100,000 vehicles in a financial
year. In 1985, it started producing at Waluj near Aurangabad In 1986, it
sold 500,000 vehicles in a financial year. In 1995, it rolled out its ten
m i l l i o n t h v e h i c l e s a n d p r o d u c e d a n d s o l d o n e m i l l i o n i n a ye a r . W i t h t h e
l a u n c h o f m o t o r c yc l e s i n 1 9 8 6 , t h e c o m p a n y h a s c h a n g e d i t s i m a g e f r o m a
scooter manufacturer to a two -wheeler manufacturer.
Bajaj Auto is a $2.3 billion compan y founded in 1926. It is world’s fourth

largest two- and three-wheeler manufacturer. Bajaj Auto has three plants
in all, two at Waluj and Chakan in Maharashtra and one plant at Pant
Nagar in Uttaranchal.
T h e c o m p a n y i s i n t o m a n u f a c t u r i n g o f m o t o r c yc l e s , s c o o t e r s a n d t h r e e -
wheelers. In India, Bajaj Auto has a distribution network of 485 dealers
and over 1,600 authorized services centers. It has 171 ex clusive dealers
for the three-wheeler segment .It has tot al 3750 rural outlets in rural
areas.
The Bajaj brand is well -known across several countries in Latin America,
Africa, Middle East, South and South East Asia. It has a distribution
network in 50 countries with a dominant presence in Sri Lanka, Colombia,
B a n g l a d e s h , M e x i c o , C e n t r a l A m e r i c a , P e r u a n d E g yp t .
It has technical tie up with Kawasaki Heav y Industries of Japan to

manufacture latest models in the two -wheeler space.
Bajaj Auto has launched brands like Boxer, Caliber, Wind125, Pulsar and
many more. It has also launched India's first real cruiser bike, Kawasaki
Bajaj Eliminator.
Bajaj Auto's has in all three plants, two at Waluj and Chaka in
Maharashtra and one plant at Pant Nagar in Uttaranchal, western India.
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T h e c o m p a n y i s i n t o m a n u f a c t u r i n g o f m o t o r c yc l e s , s c o o t e r s a n d t h r e e –
wheelers. In India, Bajaj Auto has a distribution network of 485 dealers
and over 1,600 authorized services centre’s. It has 171 ex clusive dealers
for the three–wheeler segment .It has total 3750 rural outlets in rural
areas.
The Bajaj brand is well –known across several countries in Latin America,
Africa, Middle East, South and South East Asia. It has a distribution
network in 50 countries with a dominant presence in Sri Lanka, Colombia,
B a n g l a d e s h , M e x i c o , C e n t r a l A m e r i c a , P e r u a n d E g yp t .
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1 .1 ) B r i e f h i s t o r y o f t h e Co mp a n y ( B AJ AJ )
 TYPE Public company
 INDUSTRY Automotive
 FOUNDER JAMNALAL BAJAJ ,
 HEADQUARTERS Pune, India
 NET INCOME 216.14 billion (US$3.2 billion) 2014-15
 EMPLOYEES 9,119 (March 2014)
 WEBSITE WWW.BAJAJAUTO.COM
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B r i e f h i s t o r y o f t h e Co mp a n y ( H O N D A)
 TYPE Public company (K.K.)
 INDUSTRY Automotive
 FOUNDER SOICHERO HONDA TAKEO
 HEADQUARTERS MINATO,TOKOYO JAPAN
 NET INCOME $5.75 billion (2014
 EMPLOYEES 198,561 (2014)
 WEBSITE WORLD.HONDA.CO
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1 .2 ) Vi s io n a n d mi s s i o n o f B a j a j c o mp a n y
MISSION:
Focus on value based manufacturing
Fostering team work & enhancing the capability of the team
Continual Improvement
Total Elimination of wastes
Pollution Free & Safe Environment
VISION :
To attain World Class Excellency by demonstrating Value

Added products to customers
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V i s i o n & Mi s s i o n o f H O N D A Co mp a n y
VISION:
 Classic Motors shall position Honda as the leading

Automotive brand in Trinidad and Tobago,
continuously maximizing value by achieving
exceptional performance, and fostering long -term
confidence.
The strength of Classic Motors comes from the
visionary thinking of The Power of Dreams" to
inspire us to move forward. With our success
attributed to the continued commitment to superior
customer service and investment in the highest
quality of technology, pe rsonnel, and processes.
MISSION:
 To treat every customer as a lifetime owner.
 T o b e a n i n n o v a t e o r g a n i z a t i o n t h a t s t a ys a h e a d i n t h e
i n d u s t r y.
 To provide an environment for opportunity and self -
fulfillment for our associates.
 To create and provide continu ous growth and
shareholder value.
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1 .3 ) O r g a n i z a t i o n a l C h a r t o f t h e B AJ AJ
The organizational chart of Bajaj is as:
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Organizational chart of Honda
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1 . 4 ) D e t a i l s o f Pr o d u c t a n d s e r v i c e s o f B A J AJ
The product and services of BAJAJ MOTORS can be explained below:
Bajaj manufactures and sells motorcycles, scooters, auto -rickshaws and

m o s t r e c e n t l y, c a r s . B a j a j A u t o i s I n d i a ’ s l a r g e s t e x p o r t e r o f m o t o r c yc l e s
and three-wheelers. Bajaj Auto’s exports accounted for approx. 35% of its
t o t a l s a l e s . 4 7 % o f i t s e x p o r t s a r e m a d e t o A f r i c a . B o x e r m o t o r c yc l e i s t h e
largest selling single brand in Africa. [
MOTORCYCLE
product
THREE
SCOOTER
WHEELER
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M O T O R CY CL E
M o t o r c yc l e s i n p r o d u c t i o n a r e :
the Platina, Discover, Pulsar and Avenger and CT100. Bajaj also
distributes motorcycles in India for other manufacturers, such as
the Kawasaki Ninja 250R , the Ninja 650R and new for 2012, the KTM
Duke 200 & 390
I n F Y 2 0 1 2 - 1 3 , i t s o l d a p p r o x . 3 . 7 6 m i l l i o n m o t o r c yc l e s w h i c h a c c o u n t e d
for 31% of the market share in India. Of these, approx. 2.46 million
m o t o r c yc l e s ( 6 6 % ) w e r e s o l d i n I n d i a a n d r e m a i n i n g 3 4 % w e r e e x p o r t e d .
 PLAT INA
 DISCOVER
 PULSAR
 AVENGER
PLATINA
P l a t i n a i s a 1 0 0 c c m o t o r c yc l e m a n u f a c t u r e d b y B a j a j A u t o . T h e
Platina was launched in April 2006 at an ex -showroom price of Rs
35,000and crossed sales of 500,000 units within eight months of its
launch. A 125 DTS-Si variant with the same engine as the XCD was
introduced in September 2008 with sales of more than 30,000 units
per month.
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DISCOVER
T h e B a j a j D i s c o v e r i s a m o t o r c yc l e b r a n d b y B a j a j A u t o . C u r r e n t l y t h e r e
are four variants of Discover: Discover 100 DTS -Si, Discover 125 DTS-i,
Discover 125ST and Discover 150 DTS-i. The bike, initially launched in
t h e ye a r 2 0 0 4
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PULSAR
T h e B a j a j P u l s a r i s a m o t o r c yc l e b r a n d o w n e d b y B a j a j A u t o i n I n d i a .
The two wheeler was developed by the product engineering division of
B a j a j A u t o i n a s s o c i a t i o n w i t h T o k y o R & D , a n d l a t e r w i t h m o t o r c yc l e
d e s i g n e r G l yn n K e r r . C u r r e n t l y t h e r e a r e f i v e v a r i a n t s a v a i l a b l e , w i t h
engine capacities of 135 cc, 150 cc, 180 cc, 200 cc, and 220 cc.
previously it was also offered with 200 cc DTS-i oil cooled engine, which
now has been discontinued. Instead a new version Pulsar 200NS was
launched in 2012. But then Pulsar 200NS production was discontinued in
August 2015. With average monthly sales of around 86,000 units in 2011,
Pulsar claimed a 2011 market share of 47% in it s segment. By April 2012,
more than five million units of Pulsar were sold
AVENGER
The Bajaj Avenger is a c r u i s e r s t yl e m o t o r c yc l e d e s i g n e d and

m a n u f a c t u r e d b y B a j a j A u t o i n I n d i a . I t d r a w s t h e s t yl i n g a n d o t h e r d e s i g n
cues from the Kawasaki Eliminator which had an air-cooled, single-
c yl i n d e r K a w a s a k i e n g i n e a n d w a s s o l d a t a p r e m i u m . I t w a s l a u n c h e d
with a 180 cc engine, which has subsequently been increased to 200 cc
and then 220 cc.
THREE WHEELER:
It is the world's largest manufacturer of 3 -wheelers and accounts for

almost 84% of India’s three -wheeler exports. During the FY 2012 -13, it
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sold approx. 480,000 three -wheelers which was 57% of the total market
share in India. Out of these 480,000 three -wheelers, 53% were exported
and remaining 47% were sold in India
SCOOTER:-
BAJAJ BLADE
The Blade has a 125cc, four -valve, DTS-i engine which generates about
11.5 bhp or maximum power. Although it is such a powerful commuter, it
is targeted at female riders, enabling them to make their way through the
mundane traffic with ease.
The scooter is light and has ample luggage space. It is comfortable to ride
a n d i s z i p p y. t w o u l d b e a v a i l a b l e i n b o t h k i c k - s t a r t a n d e l e c t r i c s t a r t
options.
The chassis is a stiff frame coupled with a very soft and comfortable
suspension to make the ride on the Indian streets a no hassle commute.
T h e f r o n t i s a t e l e s c o p i c h yd r a u l i c s h o c k e r a n d t h e r e a r i s a p i v o t e d f o r k
with preloaded spring shocke absor bers. It is the most advanced and latest
suspension for scooters from Baja j.
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De t a i l s o f P r o d u c t a n d s e r v i c e s o f H O N D A
These are the products of the HONDA MOTORS which are explained as
under the following:
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The product and services of HONDA MOTORS can be explained below:
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MOTORCYCLE
NAVI product SCOOTER
SUPERBIKE
MOTORCYCLE: Honda Motorcycle and Scooter India, Private Limited (HMSI) is the
wholly owned Indian subsidiary of Honda Motor Company, Limited, Japan.[2] Founded in
1999, it was the fourth Honda automotive venture in India, after Kinetic Honda Motor Ltd
and Hero Honda Honda Siel Cars India.
Honda is the world’s largest manufacturer of two Wheelers, Recognized the world over as the
symbol of Honda two wheelers, the ‘Wings’ arrived in India as Honda Motorcycle and Scooter
India Pvt. Ltd. (HMSI ), a 100% subsidiary of Honda Motor Company Ltd., Japan, in 1999.
Since its establishment in 1999 at Manesar, District Gurgaon, Haryana
HONDA VEHCILES
 Unicorn 160
 Shine
 CB twister
 D r e a m yu g a
 CBR250
 CB shine
 Dream neo
HONDA SCOOTERS
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A VI A T O R
The Honda Aviator is a motor scooter produced by Honda Motorcycle and

Scooter India. Its slogan is "Live Your Style". It has a four stroke 110 cc single-
cylinder engine, HET engine, which is air-cooled. Aviator is 2nd best selling
scooty in India only behind Activa that is also produced by Honda.
ACTIVA
The Honda Activa is a motor scooter made by Hond

M o t o r c yc l e a n d S c o o t e r I n d i a a . I t w a s l a u n c h e d i n I n d i a i n
2000. Production in Mexico began in 2004.It is a 102 cc, 7 bhp
(5.2 kW) scooter. The vehicle has the option of kick - and self-
s t a r t s , i n c l u d e s t h e p u n c t u r e - r e s i s t a n t " t u f f - u p " t yr e a n d t u b e
combination
DI O
The Honda Dio was introduced in Japan in January 1988. The
n a m e i s d e r i v e d f r o m t h e s o n o f V e n u s " d yo n i s i a c " I t i s n o w
manufactured and assembled in India by
H o n d a ' s H M S I s u b s i d i a r y, f r o m w h e r e i t i s e x p o r t e d t o U K a s
the Honda Lead . The Dio is equipped with cushioned seats and
also a spacious under the seat storage box.
A C T I VA I
In India, Honda launched Activa i, a cheaper, lighter and
s t yl i s h v e r s i o n o f A c t i v a . I t w a s l a u n c h e d i n D e c e m b e r , 2 0 1 3 .
It is powered by 110 CC engine and weighs 103 kg.On
September 22, 2015, Honda announced that they have sold
over 1 million Activas in five months in the Indian market,
from April to Augus
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H O N D A S UP E R B I K E :
 GOLD WING
 VFR1200F
 CBR1000RR
G O L D W I NG
C o n s i d e r e d a s t h e w o r l d ’ s b e s t t o u r i n g m o t o r c yc l e , H o n d a G o l d
Wing offers the riders a unique luxurious, powerful, balanced and
f u l l y f e a t u r e d m a c h i n e r e a d y f o r e v e r y j o u r n e y. T h e e n h a n c e d
d e s i g n a n d d yn a m i c s t yl i n g o f t h e G o l d W i n g m a k e s i t a n
a e r o d yn a m i c a l l y r e f i n e d t o u r i n g p o w e r h o u s e . W i t h t h e w a r m t h t o
take the sting out of even the long est winter rides, the five-position
heated grips, independently adjustable heated seats and foot -
w a r m i n g s ys t e m a n d 1 5 0 l i t e r s l u g g a g e c a p a c i t y m a k e t o u r i n g a
y e a r - r o u n d p o s s i b i l i t y. T h e 6 - s p e a k e r 8 0 W S R S s u r r o u n d - s o u n d
s ys t e m w i t h i P o d ® , p h o n e ® o r U S B s t i c k c o n n e c t i v i t y a n d f u l l y
i n t e g r a t e d a i r b a g m a k e s yo u r r i d e e n j o ya b l e a n d s a f e . I t f e a t u r e s a
s l o w - s p e e d , e l e c t r i c r e v e r s e s ys t e m w h i c h p r o v i d e s t h e e a s e o f
overall maneuverings in tight spaces and parking areas. The
l i g h t w e i g h t e l e c t r o n i c c r u i s e - c o n t r o l s ys t e m i s a d e l i g h t f o r t h e
rider on those long distance highway rides.
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V F R1 2 0 0 F
In 2012, the engine was updated to offer even greater performance, with significantly more
refined torque between 2000rpm and 4000rpm. Changes to the PGM-FI fuel injection system,
combined with increased tank capacity, meant the VFR1200F can now travel more than 290kms
on a single tank of petrol. The optional Dual Clutch transmission was improved, with new
functionalities. The adoption of a reassuring Traction Control system and along with a more
comfortable seating position, further enhance the bike’s all-round capabilities. For 2015 a new
white colour scheme has been added.
Launched in 2009, the VFR1200F was developed to deliver a blend of sports and touring
capabilities using the latest technologies. It was a clean-sheet interpretation of the ultimate road-
sport machine – a concept driven by extensive understanding of customer needs and the adoption
of state-of-the-art technologies.
In pursuit of heightened levels of control and feedback, the VFR1200F adopted the latest race-
track bred technologies, adapted and evolved to create a machine that can be many things to
many riders. The harmonic growl of the flexible and responsive V4 motor rekindles the emotions
inspired by previous iconic VFRs, with its unique ‘heartbeat’ engine feel and an unrivalled level
of refined performance.
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C B R1 0 0 0 R R
The original 1992 Honda CBR900RR Fireblade created a revolution in open class Super Sport
motorcycle design. Its combination of big-hitting litre-bike power and light, middleweight-size
chassis created a breath-taking – yet very useable – riding experience on open road or closed
circuit.*
From 2004 to date the CBR1000RR’s story is one of constant evolution and development.
Honda’s ‘Total Control’ concept – a design philosophy running continuously through every
single model – has resulted in a motorcycle in total balance, combining exceptional performance
and handling with a satisfying ability to extract the very best from every rider.
In 2014 the CBR1000RR Fire blade was updated with improved peak power and mid-range
torque, revised riding position and added the track-focused CBR1000RR Fire blade SP*.
For 2015 and inspired by 2013 and 2014 MotoGP champion Marc Marquez the 2015 Honda
Fireblade will be available with special Repsol #93 replica paint. The 2015 CBR1000RR Fire
blade will be available in three colour options:
Vibrant Orange (Repsol Replica)
Ross White (Tricolour)Graphite Black
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Major Achievement of BAJAJ
1945– On November 29 Bajaj Auto came into existence as Bachraj

Trading Corporation Private Limited.
1948– The company commenced sales in India by importing two – and

three–wheelers.
1959– Bajaj Auto obtained the licence from the Government of India to
manufacture two– and three–wheelers.
1960– The company became a public limited company and conducted

Bhoomi Poojan of the Akurdi Plant.
1970– Bajaj Auto rolled out its 100,000th vehicle.
1971– The company introduced its three –wheeler goods carrier.
1972– The company introduced Bajaj Chetak.
1975– Bajaj Auto & Maharashtra Scooters entered into a joint venture.
1976– The company introduced Bajaj Super.
1977– Bajaj Auto introduced rear engine auto rickshaw and achieved
p r o d u c t i o n a n d s a l e s o f 1 0 0 , 0 0 0 v e h i c l e s i n a s i n g l e f i n a n c i a l ye a r .
1981– Bajaj Auto launched Bajaj M–50.
1984– On January 19, the foundation stone laid for the new plant at
Waluj, Aurangabad.
1985– On November 5, the Waluj plant inaugurated by the erstwhile

President of India, Giani Zail Singh. The compan y commenced production
at Waluj, Aurangabad in a record time of 16 months.
1 9 8 6 – T h e B a j a j M – 8 0 a n d t h e K a w a s a k i B a j a j K B 1 0 0 m o t o r c yc l e s w e r e
introduced. The company produced and sold 500,000 vehicles in a single
f i n a n c i a l ye a r .
1990– The Bajaj Sunny was introduced.
1991– The company introduced Kawasaki Bajaj 4S Champion.
1994– It launched Bajaj Classic.
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1 9 9 5 – O n N o v e m b e r 2 9 , B a j a j A u t o t u r n e d i n t o a 5 0 – ye a r o l d c o m p a n y. I t
signed agreements with Kubota of Japan for the development of diesel
e n g i n e s f o r t h r e e – w h e e l e r s a n d w i t h T o k yo R & D f o r u n g e a r e d s c o o t e r a n d
moped development. The Bajaj Super Excel is introduced while Bajaj
c e l e b r a t e d i t s t e n m i l l i o n t h v e h i c l e . T h e s a m e ye a r o n e m i l l i o n v e h i c l e s
w e r e p r o d u c e d a n d s o l d b y c o m p a n y i n t h a t f i n a n c i a l ye a r .
1997– The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw are
introduced.
1998– The company commenced production at Chakan plant. It rolled out

Kawasaki Bajaj Caliber from its Waluj plant. Bajaj Auto launched
Legend, India's first four –stroke scooter from Akurdi plant. The same
year Spirit was launched.
1 9 9 9 – C a l i b e r m o t o r c yc l e n o t c h e d u p 1 0 0 , 0 0 0 s a l e s i n r e c o r d t i m e o f 1 2
months.
2000– The company launched Bajaj Saffire.
2001– Bajaj Auto launched its latest offering in the premium bike
s e g m e n t ' P u l s a r ' . T h e s a m e ye a r E l i m i n a t o r w a s l a u n c h e d .
2003– Bajaj Pulsar DTS–i was launched. The company sold 107,115
m o t o r c yc l e s i n a m o n t h . T h e c o m p a n y l a u n c h e d B a j a j W i n d 1 2 5 , T h e
World Bike in India. It launched its Caliber115 'Hoodibabaa!' in the
e x e c u t i v e m o t o r c yc l e s e g m e n t .
2004– Bajaj Discover DTS –I, new Bajaj Chetak 4 –stroke with wonder gear
a n d B a j a j C T 1 0 0 w e r e l a u n c h e d . B a j a j u n v e i l e d n e w b r a n d i d e n t i t y, n e w
s ym b o l , l o g o a n d b r a n d l i n e .
2005– Bajaj Discover, Bajaj Avenger DTS –I and Bajaj Wave DTS –I were
introduced.
2006– Bajaj Platina was launched.
2007– RE GDi auto rickshaw, Bajaj XCD 125 DTS –Si, Bajaj Pulsar 220
DTS–Fi, 200 cc Pulsar DTS –I and Bajaj Kristal DTS –i were launched. The
company also underwent through revamping of its organizational
structure.
2008– Bajaj Platina 125 DTS–Si was launched.
26 Name-Mohd Saleem
2009– Bajaj Pulsar 150 & 180 upgrade and Bajaj XCD 135 DTS –Si were
launched
2010 – Bajaj Auto launched a 135 cc Pulsar, priced at Rs 51,000, pushing

the Pulsar brand into the mass segment.
2 0 1 1 – A p r i l , B a j a j R e c o r d s i t s b e s t ye a r e v e r o f 2 0 1 0 .
2011–Bajaj Auto ties–up with SBI for inventory finance to dealers

2012 –Bajaj Auto tied up with Japan’s Kawasaki in Indonesia
Ma j o r A c h i e v e me n t o f H O N DA
 1906 Soichiro Honda is born in Hamamatsu, Japan. His father owns

a b l a c k s m i t h s h o p t h a t a l s o r e p a i r s b i c y c l e s . A s a yo u n g m a n , H o n d a
i s a n a p p r e n t i c e i n a n a u t o m o t i v e g a r a g e i n T o k yo .
 1928 Honda returns to Hamamatsu to open his own auto repair shop.
Enamored with speed, he builds his own race car.
 1936 Honda is injured in an auto racing accident.
 1937 He forms a company to manufacture piston rings. After a shaky

start (owing mostly to his complete lack of formal training in
m e t a l l u r g y) h i s c o m p a n y b e c o m e s s u c c e s s f u l . H e i s a k e y s u p p l i e r t o
T o yo t a , w h i c h s t a r t s m a n u f a c t u r i n g c a r s a t a b o u t t h e s a m e t i m e .
 1946 Soichiro Honda sells his piston -ring business. Japan is

s t r u g g l i n g t o r e g a i n s o m e s e m b l a n c e o f n o r m a l c y, a f t e r h a v i n g b e e n
bombed flat at the en d of WWII. Honda realizes the need for
affordable transportation and begins grafting war -surplus two-stroke
m o t o r s o n t o b i c yc l e s . ( T h e m o t o r s h a d o r i g i n a l l y b e e n i n t e n d e d f o r
use on portable generators for military radios.)
27 Name-Mohd Saleem
 1948 Honda Motor Co. Ltd is i ncorporated. Soichiro Honda focuses

on the engineering side of the business, while financial operations
are controlled by Takeo Fujisawa.
 1 9 4 9 T h e c o m p a n y p r o d u c e s i t s f i r s t r e a l m o t o r c yc l e , p o w e r e d b y a
9 8 c c a t w o - s t r o k e m o t o r . W h e n a n e m p l o ye e s e e s t h e f i r s t o n e
a s s e m b l e d a n d i t i s r i d d e n o u t s i d e t h e f a c t o r y, h e s a ys , “ I t ’ s l i k e a
dream.” The name “Dream” was adopted for the bike, officially
known as Model D.
 1951 Mr. Honda is infuriated by the noise, smell and fumes from the
two-stroke motorbikes (including his own) that crowd Japanese city
streets. In response, the company creates its first four -stroke
m o t o r c yc l e , t h e D r e a m E ( 1 4 6 c c ) .
 1952 Despite the fact that he despises such “primitive” powerplants,

Honda flirts with his original notion of a uxiliary motors for
b i c yc l e s . T h e C u b F ( t w o - s t r o k e , 5 0 c c ) c l i p - o n m o t o r i s s o l d
through thousands of independent bicycle shops across Japan. It is
o n l y m a n u f a c t u r e d f o r t w o ye a r s , b u t i t i n t r o d u c e s t h e “ C u b ”
trademark, which will be popular for decades in various guises.
 1953 The Benly J (4-stroke, 90cc) is released. At least some of

t h e s e w e r e s o l d w i t h “ B e n l y” t a n k - b a d g e s , a n d c a r r i e d t h e H o n d a
n a m e o n e n g i n e c a s e s o n l y. T h e B e n l y s e r i e s a l s o l a s t e d a l o n g t i m e ,
and ushered in an era of improved perfo rmance. They were
immediately popular with Japan’s amateur racers.
 1954 Soichiro Honda shares his own dream, of success in Grand Prix
m o t o r c yc l e r a c i n g . H e w r i t e s , “ M y c h i l d h o o d d r e a m w a s t o b e a
c h a m p i o n o f m o t o r r a c i n g w i t h a m a c h i n e b u i l t b y m ys e l f . H o w e v e r ,
before becoming world champion, it is strongly required to establ ish
a stable corporate structure, provided with precise production
facilities and superior product design. From this point of view we
have been concentrating on providing high quality products to meet
28 Name-Mohd Saleem
Japanese domestic consumer demand and we have not had e nough

t i m e t o p o u r o u r e f f o r t s i n m o t o r c yc l e r a c i n g u n t i l n o w … I h e r e
avow my intention that I will participate in the TT race and I
p r o c l a i m w i t h m y f e l l o w e m p l o ye e s t h a t I w i l l p o u r a l l m y e n e r g y
and creative powers into winning.”
M r . H o n d a a t t e n d e d t h e I s l e o f M a n r a c e s a s a n o b s e r v e r t h a t ye a r ,
p a yi n g p a r t i c u l a r a t t e n t i o n t o t h e G e r m a n - m a d e N S U m o t o r c yc l e s
that dominated the 125 and 250 classes. Although it is widely
believed Honda “copied” these machines, it is not true; the NSU
racers were singles w ith bevel-drive cams–nothing like the early
Honda racers.
 1957 The leading Italian manufacturers, including MV Agusta,

Gilera, and Mondial announce that they will withdraw from World
Championship racing, citing increasing costs. MV Agusta will
renege on this agreement and continue racing. Honda buys one of
the last Mondial race bikes. The Japanese company doesn’t copy the
Italian bike, but it does use it as a source of inspiration and an
example of the standard they need to reach.
 1958 The Super Cub (aka C100, aka CA100, aka simply “the Honda
50”) hits the market. It features a pressed -steel frame, leading -link
fork, step-through design and a 50cc four -stroke motor. It is
destined to be sold under various names, and will later grow to
7 0 c c , a n d f i n a l l y 9 0 c c . I t w i l l b e c o m e t h e m o s t p o p u l a r m o t o r c yc l e –
indeed, the most popular motor vehicle of any kind.
 1959 Honda enters the famed Isle of Man TT races for the first time.
The company fields five machines in the 125cc “Ultra -lightweight”
c l a s s . T h e b i k e s a r e 1 2 5 c c t w i n s , o f t h e t yp e r a c e d t h e p r e v i o u s ye a r
in Japanese national competition. Naomi Tanaguchi achieves the
team’s the best TT result, finishing sixth. Honda wins the
manufacturer’s trophy in the class.
Honda opens American Honda Motor Co. in Los Angeles.
29 Name-Mohd Saleem
 1961 Honda dominates both the 125cc and 250cc classes at the TT.
Mike Hailwood wins both races, with Hondas finishing 1st through
5th positions in each case. The Isle of Man Ex aminer newspaper
s a ys s i m p l y, “ I t w a s a d e v a s t a t i n g w i n f o r t h e O r i e n t . ”
 1 9 6 3 T h i s ye a r , H o n d a f o c u s e s o n F - 1 c a r r a c i n g , a n d t h e
m o t o r c yc l e r a c i n g p r o g r a m s u f f e r s . S a l e s o f s t r e e t b i k e s r e m a i n
strong, however: the Super Cub is awarded the French Mode Cup;
Honda opens its first overseas plant in Belgium; Grey Advertising
unveils the famous “You meet the nicest people on a Honda”
c a m p a i g n . E a r l y t h e f o l l o w i n g ye a r , H o n d a b u ys c o m m e r c i a l t i m e i n
the Academy Awards for a “nicest people” television ad featuring
the Super Cub.
 1964 Two-stroke motors begin to dominate the smaller -displacement

racing classes. In order to remain competitive in the 250cc classes,
w h i l e s t i l l r e l yi n g o n f o u r - s t r o k e m o t o r s , H o n d a p r o d u c e s a s i x -
c yl i n d e r 2 5 0 , t h e 3 R C 1 6 4 . T h i s e n g i n e e r i n g m a r v e l d a z z l e s t h e
racing world, but it is n ot enough to prevent Phil Read from winning
the championship on his Yamaha ’stroker. In ’66 and ’67, however,
Mike Hailwood will use the six to win the 250cc World
Championship.
 1 9 6 8 1 9 ye a r s a f t e r t h e c o m p a n y’ s f i r s t t w o - w h e e l e r r o l l e d o u t o f
t h e f a c t o r y, H o n d a p r o d u c e s i t s 1 0 m i l l i o n t h m o t o r c yc l e .
 1 9 6 9 H o n d a u n v e i l e d t h e C B 7 5 0 a t t h e T o k yo M o t o r S h o w i n l a t e
’68, but it didn’t hit the market until early ’69. It is impossible to
overstate the impact this bike made, as the first modern mass -market
four, and the first mass -market bike to come with a disc brake. Until
well into 1970, CB750s were made with sand -cast, not die-cast
engine cases. In truth, die -cast cases were lighter, stronger, and
more oil tight. But it’s the sand -cast models that are prized by
collectors.
30 Name-Mohd Saleem
 1 9 7 0 H o n d a e n t e r e d f o u r r i d e r s i n t h e D a yt o n a 2 0 0 , b u t o n l y o n e –
Dick Mann–finished. The three DNFs were completely overshadowed
b y M a n n ’ s v i c t o r y. I t w a s a h u g e w i n f o r H o n d a i n A m e r i c a . T h a t
year, the 200 grid also included all -new triples from Triumph and
BSA, and the first XR750 Harley-Davidsons. Although the factory
bikes are often referred to as CR750 models, the CR750 was never
s o l d a s a c o m p l e t e m o t o r c yc l e ; i t w a s o n l y a k i t o f p a r t s t o b e
assembled on a CB750 donor bike. The fact ory racers were built by
Honda’s Racing Services Center (the predecessor of today’s HRC)
a n d o f f i c i a l l y d e s i g n a t e d “ C B 7 5 0 R a c i n g T yp e . ”
 1972 Honda finally admits that in order to build a competitive 250cc

motocrosser, the company has to make another two -stroke motor.
CR250 “Elsinore” reaches the U.S. in early ’73. It is immediatel y
the most effective production race bike in its class, and Gary Jones
wins the AMA motocross championship on it in its first year.
 1973 Soichiro Honda retires as the company President. He remains

on the Board of Directors, which grant him the honorific title
‘Supreme Advisor’ in 1983.
 1974 The first Gold Wing, t he GL1000, is introduced at Cologne. It

reaches the U.S. market in early ’75. The ’wing is the first Japanese
production four -stroke to be water -cooled. It also features shaft
drive and is one of the first production bikes to be fitted with a fuel
pump. The pump is required because the “tank” in the normal
position is actually an electronics bay and conceals the radiator
overflow, while the real fuel tank is under the seat, to help keep the
center of gravity low.
 1 9 7 8 I n a n e f f o r t t o b u i l d a c o m p e t i t i v e f o u r - s t r o k e m o t o r c yc l e f o r
the 500GP World Championship, Honda produces the oval -piston
N R 5 0 0 . I t w a s e f f e c t i v e l y a “ f o u r - c yl i n d e r V - 8 , w i t h 8 c o n n e c t i n g
rods and 32 valves. It is a technological tour -de-force, but
manufacturing challenges prevent it from racing until late in the ’79
season. Honda persists with the machine through the ’81 season, but
even Freddie Spencer can’t manage to win on it.
31 Name-Mohd Saleem
 1981 Honda Gold Wing production moves from Japan to a new

factory in Ohio.
 1983 Freddie Spencer wins the 500cc World Championship. For the
first time, Honda wins the “blue riband” championship. (The
company first won the Manufacturer’s Championship in the 500cc
class in 1966.)
 1986 After a shaky start, the V -four “VF” series of road bikes is
redeemed with the redesigned VFR750F “Interceptor”. Its gear -drive
overhead cams once and for all banish cam drive and wear problems,
and the model is generally acknowledged as being the “best all -
’ r o u n d r o a d b i k e ” f o r m o s t o f t h e n e x t t e n ye a r s .
 1987 The CBR600F “Hurricane” is Honda’s first fully-faired, four-

c yl i n d e r s t r e e t b i k e .
 1990 The VFR750R (aka RC30) finally arrives in the U.S., three
years after it is first sold in Japan. It’s a true homologation special,
and a genuine race bike for the st reet, selling for twice the price of
a stock Interceptor.
 1991 The company mourns the death of Soichiro Honda.
 1992 200 units of the legendary NR (aka NR 750) are produced.
32 Name-Mohd Saleem
 1995 The radical EXP -2 (two-stroke 400cc) wins its class in the
Granada-Dakar rally. The bike is the proof -of-concept for a cleaner
burning and more powerful two -stroke engine concept that uses a
pivoting “valve” to close the exhaust port.
 2001 Valentino Rossi wins the last ever 500cc World Championship
on the NSR500 two-stroke.
 2 0 0 4 H o n d a p r o t o t y p e s a m o t o r c yc l e p o w e r e d b y a f u e l c e l l .
 2006 The 50,000,000th Super Cub is sold.
 2 0 0 7 H o n d a i s t h e f i r s t m a n u f a c t u r e r t o o f f e r a m o t o r c yc l e w i t h a i r
bag crash protection.
 2010 The VFR1200F is introduced. While it isn’t a sportbike like

anticipated, it’s significant in that it’s the first production
m o t o r c yc l e w i t h a n o p t i o n a l d u a l c l u t c h t r a n s m i s s i o n , a l l o w i n g t r u e
push-button shifting.
 2011 In an effort to tap into the burgeoning beginner -bike segment,

the CBR250R is introduced. Powered by a 249cc single -cylinder
engine, the mini CBR is manufactured in Honda’s Thailand plant
and sold worldwide.
33 Name-Mohd Saleem
CHAPTER -2
Research
Methodology
34 Name-Mohd Saleem
RE S E A RC H ME T H O D O L O G Y
R e s e a r c h D e s i g n :-
A r e s e a r c h d e s i g n i s a t yp e o f b l u e p r i n t p r e p a r e d o n v a r i o u s t yp e s o f
b l u e p r i n t s a v a i l a b l e f o r t h e c o l l e c t i o n , m e a s u r e m e n t a n d a n a l ys i s o f d a t a .
A research design calls for developing the most efficient plan of
gathering the needed information. The design of a research study is based
o n t h e p u r p o s e o f t h e s t u d y.
A research design is the specification of methods and procedures for

acquiring the Information needed. It is the overall pattern or framework
of the project that stipul ates what information is to be collected from
which source and by what procedures.
R e s e a r c h d e s i g n i s s i m p l y t h e f r a m e w o r k o r p l a n f o r a s t u d y, u s e d a s a
g u i d e i n c o l l e c t i n g a n d a n a l yz i n g d a t a . T h e r e a r e t h r e e t yp e s o f R e s e a r c h
Design:-
 Exploratory Re s e a r c h De s i g n : - The major emphasis in
exploratory research design is on discovery of ideas and insights .
 D e s c r i p t i v e Re s e a r c h De s i g n : - T h e D e s c r i p t i v e R e s e a r c h D e s i g n
s t u d y i s t yp i c a l l y c o n c e r n e d w i t h d e t e r m i n i n g t h e f r e q u e n c y w i t h w h i c h
something occurs or the relationship between two variables.
 C a u s a l R e s e a r c h De s i g n : - A C a u s a l R e s e a r c h De s i g n i s
c o n c e r n e d wi t h de t e r mi n i n g c a u s e a n d e f f e c t r e l a t i o n s h i p .
F o r t h e s t u d y, De s c r i p t i v e R e s e a r c h De s i g n wa s u n d e r t a k e n a s i t
d r a ws t h e o p i n i on o f e mp l o ye e s / w o r k e r s o n a s p e c i f i c a s p e c t .
35 Name-Mohd Saleem
S a mp l i n g
An integral component of a research design is the sampling plan.
S p e c i f i c a l l y, i t a d d r e s s e s t h r e e q u e s t i o n s
 Whom to survey (The Sample Unit)
 How many to Survey (The Sample Size) &
 How to select them (The Sampling Procedure)
Making a census study of the whole universe will be impossible on the

account of Limitations of time. Hence sampling becomes inevitable. A
s a m p l e i s o n l y a p o r t i o n o f t h e T o t a l e m p l o ye e s t r e n g t h . A c c o r d i n g t o
Yule, a famous statistician, t he object of sampling is to get maximum
information about the parent population with minimum effo
M e t h o d s o f s a mp l i n g
 P r o b a b i l i t y s a mp l i n g i s a l s o k n o w n a s r a n d o m s a m p l i n g o r c h a n c e
sampling. Under this sampling design every individual in the organization
h a s a n e q u a l c h a n c e , o r P r o b a b i l i t y, o f b e i n g c h o s e n a s a s a m p l e . T h i s
implies that the section of sample items is Independent of the persons
making the study that is, the sampling operation is controlled Objectively
so that the items will be chosen strictly at random.
 N o n p r o b a b i l i t y s a mp l i n g i s a l s o k n o w n a s d e l i b e r a t e s a m p l i n g ,
purposeful and judgmental samp ling.
36 Name-Mohd Saleem
 D a t a c o l l e c t i o n me t h o d
Collection of data is the first step in statistics. The data collection
process follows the formulation for research design including the sample
p l a n . T h e d a t a c a n b e s e c o n d a r y o r p r i m a r y.
C o l l e c t i o n o f p r i ma r y d a t a d u r i n g t h e c o u r s e o f t h e s t u d y o r r e s e a r c h
can be through observations or through direct communication with
respondents on one Form or another or through personal interviews. I
have collected primary data by the means of a Questionnaire. The
Questionnaire was formulated keeping in mind the objectives of the
r e s e a r c h s t u d y.
Secondary data means data that is alr eady available i.e., they refer to
d a t a , w h i c h h a s a l r e a d y b e e n c o l l e c t e d a n d a n a l yz e d b y s o m e o n e e l s e .
When a secondary data is used, the researcher has to look into various
sources from where he can obtain data. This includes information from
various books, periodicals, magazines and Intern et etc.
S a mp l i n g d e s i g n
Judgmental Sampling of sampling technique is also known as purposive
sampling and authoritative sampling.
Purposive sampling is used in cases where the specialty of an authority

can select a more representative sample that can bring more accurate
results than by using other probability sampling techniques. The process
involves nothing but purposely handpicking individuals from the
population based on the authorities or the researcher's knowledge and
judgment.
37 Name-Mohd Saleem
S o u r c e o f Da t a
a) Primary Data: Questionnaire

b) Secondary Data: Journals, Booklets, Company Data, etc.
38 Name-Mohd Saleem
R E S E AR C H ME T H O DO L O G Y A DO PT E D
Descriptive research design .
T h e s o u r c e s o f i n f o r m a t i o n a r e b o t h p r i m a r y & s e c o n d a r y.
 A well-structured questionnaire was prepared and personal

interviews were conducted to collect the customer’s perception.
 Types of data used:
 T yp e o f d a t a c o l l e c t e d : P r i m a r y d a t a s e c o n d a r y
data.
 Method of collecting Primary Data: Questionnaires
 Method of collecting secondary data: Magazines,

Research papers, Internet and Books .
 Sample size: 100
 S a m p l i n g m e t h o d - s ys t e m a t i c r a n d o m s a m p l i n g .
 Statistical tools used : percentage method, pie chart and bar

diagram.
Respondent profile: customers of Honda and Bajaj
39 Name-Mohd Saleem
OBJECTIVE OF THE STUDY
 To know the market share of Bajaj & Honda.
 To know the perception of customers regarding bikes
 To determine the customers satisfaction regarding bikes
 To study the satisfaction l evel of customers at Honda and Bajaj.
40 Name-Mohd Saleem
4 .3 A N AL YS I S A ND D AT A I N T E R P RE T AT I O N O F D AT A
Q 1 . W h i c h b i ke d o y o u h a v e ?
Table 1
OPTION NO OF P E R C E N TA G E
RESPONDENT
HONDA 55 55%
BAJAJ 35 35
ANY OTHER 10 10%
2%
38%
Honda
60% Bajaj
Any other
INTERPRETATION:55%of the respondent have Honda bike,35%of have

Bajaj while 10%have any other bike
41 Name-Mohd Saleem
Q 2 ) F o r w h a t p u r p o s e d o y o u u s e y o u r mo t o r b i ke ?
Table 2
OPTION HONDA BAJAJ
PERSONAL 60 55
PURPOSE
JOY PURPOSE 30 30
OTHER 10 25
Bajaj Honda
personal personal
purpose purpose
joy purpose joy
purpose
other other
INTERPRETATION: 60%respondent take Honda bike for personal

use,30%respondentfor joy purpose and 10 for other. Where as 55%of
respondent take Bajaj bike for personal use 30%for joy purpose and 25
%for other purpose.
42 Name-Mohd Saleem
Q .3 ) H ow d o y o u c o me t o kn o w a b o u t t h i s mo t or b i ke ?
Table 3
RESPONDENT HONDA BAJAJ
N E W S PA P E R 30 45
TELEVIS ION 50 40
MAGZINE 20 15
Honda Bajaj
newspaper newspaper
television television
magzine magzine
I NT E R P RE T AT I O N: 3 0 % o f p e o p l e g e t a w a r e f r o m n e w s p a p e r , 5 0 % o f
television, and 20% magazine in Honda bike where as 45% get awareness
about bike from newspaper,40% from television and 15% from magazine.
43 Name-Mohd Saleem
Q .4 ) Do e s a d v e r t i s e me n t i n f l u e n c e y o u r d e c i s i o n i n c h o o s i n g a
mo t o r b i ke ?
Table 4
RESPONDENT A B S O L U T E VA L U E P E R C E N TA G E
YES 85 85%
NO 7 7%
C A N T S AY 8 8%
yes
No
cant say
I NT E R P RE T AT I O N : 8 0 % o f r e s p o n d e n t s a ys ye s a d v e r t i s e m e n t
i n f l u e n c e t h e d e c i s i o n w h i l e c h o o s i n g t h e m o t o r b i k e w h i l e 7 % s a ys n o a n d
8 % s a ys t h a t t h e y c a n ’ t s a y.
44 Name-Mohd Saleem
Q .5 ) Do y o u h a v e f u l l kn ow l e d g e a b o u t b i ke b e f o r e b u y i n g ?
Table 5
YES 70 55
NO 30 45
Honda BAJAJ
yes Yes
NO No
I NT E R P RE T AT I O N: 7 0 % o f t h e m s a ys t h a t t h e y h a v e f u l l k n o w l e d g e
a b o u t b i k e b e f o r e b u yi n g , a n d 3 0 % s a y s n o i n H o n d a . W h e r e a s i n B a j a j
t h e y s a y 5 5 % ye s a n d 4 5 % n o
45 Name-Mohd Saleem
Q.6) Which factor below influence your decision?

Table 6
MILAGE 65 55
PRICE 25 30
S TAT U S S Y M B O L 10 15
Honda Bajaj
Mileage Mileage
Price Price
Status symbol Status symbol
I NT E R P RE T AT I O N: 6 5 % r e s p o n d e n t s a ys t h a t m i l e a g e i n f l u e n c e
t h e m , 2 5 % s a ys p r i c e a n d 1 0 % o f t h e m s a ys s t a t u s s ym b o l i n H o n d a . W h e r e
a s i n B a j a j 5 5 % s a y s m i l e a g e i n f l u e n c e t h e m , 3 0 % s a ys p r i c e a n d 1 5 % s a ys
t h a t s t a t u s s ym b o l i d s t h e f a c t o r w h i c h i n f l u e n c e t h e m
46 Name-Mohd Saleem
Q .7 ) i f n e w b i ke w i t h g o o d f e a t u r e s c o me i n , t h e n w o u l d y o u
l i ke t o c h a n g e y o u r b i ke ?
Table 7
YES 35 55
NO 45 35
C A N T S AY 20 10
Honda Bajaj
Yes Yes
No No
cant say cantsay
I NT E R P RE T AT I O N: 3 5 % o f r e s p o n d e n t s a ys ye s i f n e w b i k e c o m e i n
t h e n t h e y w i l l l i k e t o c h a n g e t h e i r b i k e 4 5 % s a ys n o a n d 2 0 % s a ys t h a t
t h e y c a n ’ t s a y i n H o n d a . W h e r e a s i n B a j a j 5 5 % s a ys ye s t h e y w i l l c h a n g e
a n d 3 5 % s a ys n o a n d 1 0 % s a ys t h a t t h e y c a n ’ t s a y a n yt h i n g .
47 Name-Mohd Saleem
4 .4 ) FI N DI NG S
 55%of the respondent majority of them have Honda bike.
 Majority of them 60%respondent take Honda bike for personal

use. Whereas 55%of respondent take Bajaj bike for personal use.
 30%of people get awareness from newspaper in Honda bike where

as 45% get awareness about bike from newspaper.
 8 0 % o f r e s p o n d e n t s a ys ye s a d v e r t i s e m e n t i n f l u e n c e t h e d e c i s i o n
w h i l e t h e y a r e b u yi n g t h e b i k e s .
 70% of them say that they have full knowledge about bik e before
b u yi n g i n H o n d a . W h e r e a s i n B a j a j t h e y s a y 5 5 % r e s p o n d e n t h a v e
full knowledge about the bike
 65% respondent says that mileag e influence them, in Honda. Where

as in Bajaj 55% says mileage i nfluence them.
 35% of respondent say yes if new bike come in then they will like t o
c h a n g e t h e i r b i k e i n H o n d a . W h e r e a s i n B a j a j 5 5 % s a ys y e s t h e y
will change if new bike come in they will like to change.
48 Name-Mohd Saleem
S UG G E S T I O N S
 Bajaj should introduce some more model having more engine power
 Honda should think about fuel efficiency in case of upper segment
bikes also.
 More service centre should be open.
 Maintenance cost and the availability of the spare parts should also
be given due importance
 They should also introduce some good finance/discount schemes for
students.
 The price should be economic .
49 Name-Mohd Saleem
L I MI T AT I O N O F T H E S T UD Y
 Research work was carried out in U.P only the finding may not applicable to other parts
of the country because of social and cultural differences.
 Shortage of time is also one of the most important reason.
 Views of the people are based therefore it does not reflect true picture.
50 Name-Mohd Saleem
C O N CL US I O N
 Most of the PULSAR, CBZ and KRIZMA are purchased b y young

g e n e r a t i o n 1 8 - 3 0 b e c a u s e t h e y p r e f e r s t yl i s h l o o k f r o m a n d r e s t o f
the model of Honda and Bajaj are purchased more by daily user who
needs more average of bikes then looks.
 Honda is considered to be most fuel efficient bike on Indian roads.
 Services and spare part are available throughout India in local
market also.
51 Name-Mohd Saleem
BIBLIOGRAPHY
52 Name-Mohd Saleem
REFERENCES: -
 www.google.com
 www.scribd.com
 www.wikipedia.org
 www.bajajauto.com
 world.honda.com
53 Name-Mohd Saleem
CHAPTER-3
ANNEXURE
54 Name-Mohd Saleem
Q UE S T I O NN AI R E
( c o mp a r a t i v e s t u d y o f H o n d a a n d B a j a j )
NAME……………………………………
DESIGNATION……………………..........
Q 1 . W h i c h b i ke d o y o u h a v e ?
a) Honda b)Bajaj c) any other
Q 2 ) f o r w h a t p u r p o s e d o y o u u s e y o u r mo t o r b i ke ?
a ) Pe r s o n a l p u r p o s e b) Joy purpose c)O ther
Q .3 ) H o w d o y o u c o me t o kn o w a b o u t t h i s mo t or b i ke ?
a ) N ew s p a p e r b)Television c ) Ma g a z i n e
Q .4 ) Do e s a d v e r t i s e me n t i n f l u e n c e y o u r d e c i s i o n i n c h o o s i n g a
mo t o r b i ke ?
a) Yes b ) No
55 Name-Mohd Saleem
Q .5 ) Do y o u h a v e f u l l kn ow l e d g e a b o u t b i ke b e f o r e b u y i n g ?
a) Yes b ) No
Q .6 ) W h i c h f a c t o r b e l o w i n f l u e n c e y o u r d e c i s i o n ?
a ) Mi l e a g e b ) Pr i c e c ) S t a t u s s y mb o l
Q .7 ) i f n e w b i ke w i t h g o o d f e a t u r e s c o me i n , t h e n w o u l d y o u
l i ke t o c h a n g e y o u r b i ke ?
a ) Ye s b ) No c ) Ca n t s a y
56 Name-Mohd Saleem

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AComparative study of Honda and Bajaj

The Company's automobiles use gasoline engines of three, four or six

Bajaj Auto came into existence on 29 November 1944 as M/s Bachraj

Bajaj Auto is a $2.3 billion compan y founded in 1926. It is world’s fourth

It has technical tie up with Kawasaki Heav y Industries of Japan to

 TYPE Public company

 FOUNDER JAMNALAL BAJAJ ,

 HEADQUARTERS Pune, India

 NET INCOME 216.14 billion (US$3.2 billion) 2014-15

 EMPLOYEES 9,119 (March 2014)

 TYPE Public company (K.K.)

 FOUNDER SOICHERO HONDA TAKEO

 HEADQUARTERS MINATO,TOKOYO JAPAN

 NET INCOME $5.75 billion (2014

 EMPLOYEES 198,561 (2014)

Focus on value based manufacturing

Fostering team work & enhancing the capability of the team

Total Elimination of wastes

Pollution Free & Safe Environment

To attain World Class Excellency by demonstrating Value

 Classic Motors shall position Honda as the leading

 To treat every customer as a lifetime owner.

The organizational chart of Bajaj is as:

Organizational chart of Honda

The product and services of BAJAJ MOTORS can be explained below:

Bajaj manufactures and sells motorcycles, scooters, auto -rickshaws and

The Bajaj Avenger is a c r u i s e r s t yl e m o t o r c yc l e d e s i g n e d and

It is the world's largest manufacturer of 3 -wheelers and accounts for

The product and services of HONDA MOTORS can be explained below:

NAVI product SCOOTER

The Honda Aviator is a motor scooter produced by Honda Motorcycle and

The Honda Activa is a motor scooter made by Hond

Major Achievement of BAJAJ

1945– On November 29 Bajaj Auto came into existence as Bachraj

1948– The company commenced sales in India by importing two – and

1960– The company became a public limited company and conducted

1970– Bajaj Auto rolled out its 100,000th vehicle.

1971– The company introduced its three –wheeler goods carrier.

1972– The company introduced Bajaj Chetak.

1976– The company introduced Bajaj Super.

1981– Bajaj Auto launched Bajaj M–50.

1985– On November 5, the Waluj plant inaugurated by the erstwhile

1990– The Bajaj Sunny was introduced.

1991– The company introduced Kawasaki Bajaj 4S Champion.

1994– It launched Bajaj Classic.

1998– The company commenced production at Chakan plant. It rolled out

2000– The company launched Bajaj Saffire.

2006– Bajaj Platina was launched.

2008– Bajaj Platina 125 DTS–Si was launched.

2010 – Bajaj Auto launched a 135 cc Pulsar, priced at Rs 51,000, pushing

2011–Bajaj Auto ties–up with SBI for inventory finance to dealers

 1906 Soichiro Honda is born in Hamamatsu, Japan. His father owns

 1936 Honda is injured in an auto racing accident.

 1937 He forms a company to manufacture piston rings. After a shaky

 1946 Soichiro Honda sells his piston -ring business. Japan is

 1948 Honda Motor Co. Ltd is i ncorporated. Soichiro Honda focuses

 1952 Despite the fact that he despises such “primitive” powerplants,

 1953 The Benly J (4-stroke, 90cc) is released. At least some of