Professional Documents
Culture Documents
Info Ad Campaign
Info Ad Campaign
Areas to Focus PATIENCE PURITY GENEROSITY GRATITUDE INTEGRITY JUSTICE PEACE PRUDENCE
Relevance to the Theme (30)
Does the content fall within the
given theme?
Is it relevant?
Creativity and Originality (25)
Does the film exhibit originality?
Does the video display
innovative ideas or story telling
techniques?
Engagement/Impact (20)
How strongly does this video
stimulate thoughts and ideas?
Does the ad provoke an
emotional response?
Editing (10)
Are the transitions smooth and
well-paced or distracting?
Are the opening titles/words and
closing credits appealing and
easy to read?
Audio, Music, and Sound
Effects (15)
Does the audio/music/sound
effects complement the ad as a
whole?
Is the dialogue/or narration clear
and easy to understand?
TOTAL
JUDGE 1 JUDGE 2 JUDGE 3 TOTAL RANK
PATIENCE
PURITY
GENEROSITY
GRATITUDE
INTEGRITY
JUSTICE
PEACE
PRUDENCE