Market Analysis & Survey

Dr Josephine Lai Chang Hui

Content
• Students are required to study
• 1. the global market trend about the product produced (less than 5
years)
• 2. supply-chain trend
• 3. the availability of raw materials locally and abroad
• 4. Based on the factors mentioned, the rate of production is
determined.
• 5. the production rate is realistic and achievable
Market Study
• Can be obtained based on real industry reports or any case study
related to the topics given.
• Besides, the budget given must be fully utilized from startup to end
process. If possible, include recycle stream in the process.
• Specific region/plant capacity, chemical supply and demand for feeds
and products must be well estimated based on previous case
study/real industry reports.
Thank you