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\WINES AND SPIRITS: LOOKING BEHIND THE LABEL, Finish ~ A balanced, pleasant finish where the flavours linger for several seconds is an indicator ofa high-quality wine. For inferior wines, the flavours may disappear almost instantly leaving no lingering Impression, or the flavours that linger may be unpleasant, Intensity ~ Dilute flavours can indicate a poor wine. However, extreme, intense flavours are not necessarily a sigh of quality, because they can easily upset the balance of a wine and make it dificult to drink. ‘Complexity - Lesser wines often have one or two simple flavours and quickly become boring. The greatest wines generally have many different flavours, Expressiveness ~ Lesser wines taste as ifthey could ‘come from anywhere and be made with any grape variety. Great wines express characteristics of their grape variety and/or their region of production (climate, soils, traditional winemaking techniques). In afew rare cases, the individual vineyard can be identified from the favours of the wine. Selecting and Recommending Wines When choosing wines for an occasion, or making recommendation, itis important to take into account the tastes and preferences of those who will be consuming the wine (and the price requirements of whoever s. paying). When catering for large numbers of people with diverse or unknown tastes, tis wise to avoid extreme styles of wines such as Alsace Gewurztraminer (or Barolo, and it can be a good idea to offer alternatives (dry/medium, red/white/rosé). When matching a wine to {an eccasion, remember that apart from in exceptional circumstances, the wine should not be the centre of attention. However, it should be of an appropriate ‘quality: for special occasions itcan be a good idea to trade up to a premium-quality wine. However, very fine, rate, special bottles may be best saved for a modest ‘occasion where they can be given the attention they deserve: they will make that occasion a special one. Food is an important consideration when selecting @ wine for an occasion. Pairing wine with food isthe subject of the next chapter, Tips for how to serve wine and how much you may need to supply are given in Chapter 6. Wine with Food Food that is consumed with wine has an effect on the way a wine tastes, and wine can also have an effect on the taste of food. The purpose of food “and wine pairing is to take advantage of these effects, so that ideally both the food and wine provide ‘more pleasure than either would when consumed separately. Knowledge of these effects will also help _zeoid negative or unpleasant intera ‘© 2ddition to understanding the basic taste interactions ‘pesween food and wine itis important to remember ‘Se: people have different sensitivities to various flavour 2d aroma components, meaning that the same level Fbitterness, for example, can affect one person much ‘more strongly than another (this is different from a ‘eessonal preference - some people lke strong reactions seésic others find them unpleasant) Pairings should ‘Serefore take into account the preferences of the ‘e

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