Professional Documents
Culture Documents
The History of KFC: Their Past and the Tech Building Their Future
Whether you love it or hate it, KFC is without doubt one of the most successful fast food restaurant
franchises in the world.
Kentucky Fried Chicken, or KFC for short, has grown from a backroom in a fuel station in the middle of
nowhere, to become the de facto chicken fast food restaurant chain in the world. Today it enjoys a
massive global presence and its food is enjoyed by millions of people every day.
But how did it start out and where is it going in the future?
Kentucky Fried Chicken, known today as KFC, was incorporated in 1955 by Col. Harland Sanders in
Corbin, Kentucky. But its story began a little before then.
Sanders was born in 1890 and at the age of 12, he left home to work as a farmhand after a troubled
childhood. At the age of 15, he left the farm to work a series of jobs with mixed success.
His various jobs included trying his hand as a painter, railroad fireman, plowman, streetcar conductor,
ferryboat operator, insurance salesman, justice of the peace, and service-station operator.
By 1929, Harland had opened his own gas station in Corbin, Kentucky. Here he cooked for his family and
the occasional customer in the back room.
Sanders, by all accounts, used to enjoy using the recipes his mother taught him to make. Pan-fried
chicken, country ham, fresh vegetables, and homemade biscuits to name but a few.
It appears he was a 'dab hand' at cooking and news began to spread far and wide enabling him to open a
142-seat restaurant and motel nearby - - The Harland Sanders Court and Cafe.
In 1936, Sanders was honored with the title of "Kentucky Colonel" by the state's governor.
Around this time, Sanders also managed to perfect a method of speeding up the cooking process for his
chicken - pressure cooking. This reduced the time needed to cook his chicken while retaining, in his view,
the quality of the food.
Things were going well and he even received an endorsement in Duncan Hine's Adventures in Good
Eating in 1939.
By the early-1940s, Sanders had managed to perfect his "Original recipe" of 11 herbs and spices. This
was never revealed to the public but was, as he famously admitted, made of ingredients that "stand on
everybody's shelf".
But the advent of the Second World War and gas rationing forced him to shut shop as tourism dropped
off. The motel and cafe limped on and after a brief uptick post-war, the planned construction of
Interstate 75 in the 1950s that would bypass Corbin entirely threatened the future viability of his
business.
Col. Sander sold up and traveled the U.S. to franchise his recipe to other restaurant owners. KFC, as we
know it today, was born.
This is a little tricky to answer because, as we have seen, exactly when KFC began can be debatable. But
using the incorporation date, Colonol Sanders would have been 65 years old.
In the early-1950s, Col. Sanders began to sell franchises for his recipe after he was forced to close his
own restaurant and motel. His first franchisee, Peter Harman, owned a hamburger restaurant in Salt Lake
City, Utah.
Over the following four years, Sanders persuaded several other restaurant owners to add his "Kentucky
Fried Chicken" to their menus.
By this time, Sanders had retired and was living off his social security income and savings. Using some of
this money he incorporated and took his recipe on the road around the U.S.
"By 1963 Sanders's recipe was franchised to more than 600 outlets in the United States and Canada.
Sanders had 17 employees and travelled more than 321,869 km (200,000 miles) in one year promoting
Kentucky Fried Chicken. He was clearing $300,000 before taxes, and the business was getting too large
for Sanders to handle." - company-histories.com.
He sold much of his business to a group of investors in 1964 and moved to Canada where he lived until
his death in 1980.
Since then KFC has conquered the world as the largest fast-food chicken operator, developer, and
franchiser in the world. Today KFC is owned by Yum! Brands.
KFC isn't a brand that has rested on its laurels throughout its history. From its early beginnings, the latest
tech has been sought to keep them ahead of the game.
Recently, KFC has announced that they are trialing plant-based "chicken" to add to their repertoire of
meal options in Atlanta, Georgia. By working with Beyond Meat, a plant-based protein company,
customers will be given the option on a free sample basis to seek their feedback.
They have also experimented with cryptocurrency in recent years. KFC Canada has allowed, since
January of last year, customers to buy "The Bitcoin Bucket" via KFC’s website.
KFC's success is not just about the great quality and flavor of their food. Marketing has been one of their
ace cards since the early days of the 1950s. Back in 2017 in a fantastic piece of PR, KFC announced that
they're launching a Chicken Sandwich into space.
But their embrace of technology has also been extended to the training of its staff. Tech like voice-
activated devices, social media, and VR codes are helping them improve their workforce's skills.
In China, franchises are also experimenting with facial-recognition to help create "smart restaurants".
The idea is to remember a customer's previous choices and create personalized options for them when
they next visit.
Back in 1991, Kentucky Fried Chicken officially rebranded as KFC. But why?
As it turns out the reason was pretty mundane, but there are many theories as to why this happened.
One theory is that there was a problem with the company's name including the word "chicken". At the
time there were claims that KFC was using "mutant" chemically engineering birds - - this was later found
to be "fake news".
Other theories abounded including the company's desire to remove any reference to the term fried to
prevent health-conscious patrons from being put off.
But the real reason is far less dramatic. They simply wanted to shorten the name.
KFC is much faster to say and customers were already using it as shorthand for their brand. However, this
still hasn't stifled other rumors you can find on the net.
We'll let you decide on what the truth really is. Just remember to apply Occam's Razor; "the simplest
explanation is usually the correct one".
KFC's famous slogan "It's Finger-lickin' good" was first coined by Peter Harman, Sanders' first franchisee.
This, he felt, helped differentiate him from his competitors.
Harman also introduced the now-famous "bucket meal" in the late 1950s.
But, as you are probably aware today, this slogan was abandoned back in 2011 in favor of "So good!".
The rationale? According to a Telegraph article from the time, KFC wanted to change their marketing to
become more health-conscious.
The move was also tandem with some changes to the way they cook and package their food. Moves
were made to show calorific information on their packaging and new Brazer options were added to their
menu.
This enabled KFC to provide griddled, not fried, food options on their menu. These options include a
burger and tortilla-style wraps that contain fewer calories, salt, and fat than KFC's standard offerings.
1. What is globalization?
Globalization
whole effort towards making the world global community as a one village.Globalization can also
be defined as an ongoing process by which regional economies, societies and cultures have
become integrated through a globe-spanning network of communication and trade. The world
By the late 18th century almost every country in the Earth was linked into a global trade and
communications network. And "international travel" became a reality in the masses; million of
immigrants, convicts, and slave changed in populations across the globe. British cultures was
In recent decades the process of globalisation has accelerated; this is due to a variety of factors,
but important one is improved technology. Improved technology which makes it easier to
communicate and share information around the world. E.g. internet. For example, to work on
improvements on this website, I will go to a global online community, like elance.com. There,
people from any country can bid for the right to provide a service. It means that I can often find
people to do a job relatively cheaply because labour costs are relatively lower in the Indian sub-
continent.
Globalization has brought benefits in developed countries. The positive effects include a
number of factors which are education, trade, technology, competition, investments and capital
which are jobs insecurity, fluctuation in prices, terrorism, fluctuation in currency, capital flows
and so on.
6. What roles do the IMF the WB and the WTO play in globalization?
These dictate or encourage the government to of poor countries to accept and implement the
globalization process. They got entrenched in the economic affairs of poor countries. This
influence very useful for US led powers to reassert thier imperialist ambition.
Sellers are making a profit or loss when they sell. The benefit is they are making a profit or by
benefiting by not losing more than what they want to lose. Buyers are expecting to make a
profit. The buyers benefits getting it at low price. And when he makes a profit, his benefit is a
profit.
• The general complaint about globalization is that it has made the rich richer while making the
non-rich poorer. “It is wonderful for managers, owners and investors, but hell on workers and
nature.”
• Large multi-national corporations have the ability to exploit tax havens in other countries to
slave labor wages, living and working conditions), as well as lack of concern for environment,
• Globalization has led to exploitation of labor. Prisoners and child workers are used to work in
inhumane conditions. Safety standards are ignored to produce cheap goods. There is also an
• Social welfare schemes or “safety nets” are under great pressure in developed countries
As the pace of globalization continues to increase, new opportunities and challenges will arise
for leaders and communities. While globalization has brought immense benefits to many
sectors, certain countries and individuals remain vulnerable, whose interests should be
In the simplest of terms, free trade is the total absence of government policies restricting the
import and export of goods and services. When people talk about ‘free trade’ they are talking
about removing, or lessening some of these restrictions. The idea of free trade is both loved and
despised. Some people think it makes everyone richer and promotes development in poorer
countries. Others think it increases inequality and gives corporations too much power.