Q1) Describe the 7 Ps Strategy of the camp.

1) Product:- The products offered by Wahanowin was a camping experience which means it is a
total service product. The idea was to make a schedule in which the students could interact
with each other, learn new skills, learn to appreciate the outdoor activities such as swimming,
kayaking, water-skiing, scuba diving and many more. There were counsellors and activity
instructors who would help the students during the summer programs. Their plans were as
follows:-

Session Age Group Dates Fee

Full Season Campers 6 – 15 June 30 – August 19 $8,5001

July Session Campers 6 – 15 June 30 – July 27 $5,450

August Session Campers 6 – 15 July 27 – August 19 $4,475

CIT Session Campers turning 16 in 2011 June 29 – August 19 $8,600

July + 11 Days All ages June 30 – August 7 $7,450

2+2 Grade 4 or younger June 30 – July 14 $2,825

11-Day Special Grade 4 or younger July 27 – August 7 $2,550

Super Summer Sleepover SK or grade 1 August 14 – August 17 $350

Awesome August Adventures All ages August 7 – August 19 $2,5502,3

Source: Camp Wahanowin, www.wahanowin.com.

2) Promotion :- Wahanowin used many ways to promote the brand. They were as follows:-
A) Waha TV :-Bruce wanted to upload videos online and make it available during the summer
season. This would also reduce the cost for launching video yearbooks drastically. The annual
cost of the yearbook would come upto 4000 $ + 2$ per households, whereas the cost of
uploading it online would be only 60$ annually.
B) Website Overhaul:- Bruce wanted to update and upgrade the website as it was not updated
since the past 10 years. This lead them to lose a huge amount of customers. They would make
the website more informative and interactive so the customers. He wanted photos, videos and
blogs to be written on the website about the activities at the camp.
C) Traditional Advertising:- He ensured to distribute 175000 copies of the magazine in the summer
months in the most exclusive neighborhoods of Greater Toronto Area(GTA) . They also wish to
spend 2000 $ in advertising in the magazine to put relevant information about the camps.
D) Social Networking & Alumni Newsletter:- He planned to start facebook and twitter pages so
that the many children could see it and this would create awareness. He further also thought of
creating an alumni page on which the former Wahanowin campers and employees could share
their experience, photos and videos. He also planned on making newsletters which would be
sent to the campers and delivered to them.
E) Toronto Prep School Partnership:- He also planned on develop a program in which the school
students would get credit for being a part of summer camp. There would be 17 year old
students who would be living at the Wahanowin facility in a class room environment.
F) Exploring the International Markets:- He was thinking of expanding his business beyond
Toronto. He thought of hiring people on part time basis from different countries and would be
compensated by providing free camp services to their children.
3) Price :- The target set of customers came from families who had an above average income. By
observing exhibit 4 it is clear that the July session pricing has been on mark as compared to it’s
competitors whereas august session pricing is higher resulting in less % of occupancy during that
season.
4) Place:- Wahanowin’s 150 acre campsite was located one-and-a-half hours (car drive) north of
the city of Toronto, Ontario, Canada’s largest city. It included spacious open fields which could
be used for numerous activities such as basketball, tennis, golf, recreational theatres, flying
trapeze flying, arts and craft studios, theatres, recreational halls, water-skiing, canoeing, sailing,
windsurfing, kayaking, scuba diving, riflery and swimming.
5) People
 Employees (Management Team and Staff):- The management team at camp Wahanowin were
a part of the camp at some point of time and they are:-
A) Bruce Nashman :-He is the owner of camp Wahanowin. He has been a part of the
Wahanowin family since a very long time. Camp Wahanowin was found by his father and his
grandmother. He became the director of camp after he finished with his master studies
from University of Oregon. He has been in this position since the past 25 years.
B) Patti Nashman:- Patti’s(wife of Bruce) experience and education helped the camp in
numerous ways. She dealt with issues such as bullying, homesickness and counselling.
C) Peter Thislethwaite:- He had been working at the camp since his early 20’s, initially he
started as a part time director and used teach during his remaining time of the year. Later in
2000 he became a full time director. He was the camp’s head staff team.
D) Tan Robertson:- She was the office manager and in-charge of managing everything for all
rental groups during the spring and fall season. She also acted as the co-ordinator for
programs and food services during the off-seasons.
E) Staff Members:- There were 200 staffs who were hired during the summer season which
were a blend of new and veteran staffs. The staff members included counsellors and activity
instructors. They were interviewed and hired based on their camping experience and their
interest towards the children.
 Customers :- The consumers of the camp were of the age group 6-16 years. The clients were
majorly a set of returning customers. The campers were from different places, majorly from
Greater Toronto Area(GTA) and international customers set of customers were from United
states of America, Mexico, Israel, France and England.
6) Process:- The activities and the schedule for the campers were as follows:-
TYPICAL DAY AND MENU
“The not so typical, typical day”
Time Activity
7:45 a.m. Wake up
8:20 a.m. Flagpole – O, Canada!
8:30 a.m. Breakfast – Pancakes
 9:00 a.m. Cabin Clean-up
9:40 a.m. – 10:40 a.m. Period #1
10:50 a.m. – 11:50 a.m. Period #2
12:00 p.m. – 1:00 p.m. Period #3
1:10 p.m. Lunch – Chicken Nuggets and Fries
1:50 p.m. – 2:50 p.m. Rest Hour
2:50 p.m. – 3:50 p.m. Period #4
3:50 p.m. – 4:00 p.m. Afternoon Snack
4:00 p.m. – 5:00 p.m. Period #5
5:10 p.m. – 6:00 p.m. General Swim – Open Activities
6:10 p.m. Dinner – Make your own Subs
7:00 p.m. – 7:45 p.m. Free Play – Sports and Games
7:45 p.m. Evening Program – Wild Events
9:00 p.m. Bedtime
10:00 p.m. O.D. (a watchful eye) checks on
Source: Camp Wahanowin, www.wahanowin.com.

7) Physical Evidence:- The campsite had living quarters for the campers which had cabins with
bunk beds, electricity, and indoor plumbing. Each cabin housed 8-12 campers with 4 staff
members. Wahanowin had a capacity to accommodate 450 campers and 200 staffs for one
summer season. Other than accommodation place they also place for executing sports activities
and water activities.

LOGO OF WAHANOWIN