World’s

fastest growing
quick service restaurant

Corporate Profile
Be spoilt for
choice
Passionately conceptualised in Dubai, United Arab Emirates, the first Chicking® outlet was established in the
year 2000, and since then, our brand has grown to become extremely popular in more than eight countries with
100+ outlets.

This impressive growth was achieved by understanding what families prefer. We are also a big favourite amongst
individuals who are looking for a tasty alternative to formulaic fast food. Chicking® not only focuses on the
sourcing and supply chain of food, but on the entire end-to-end experience; one that includes overall hygiene
and safety.

Chicking® is also proud to be one of the first fully Halal international quick service restaurant (QSR) brands. We
serve fresh, great tasting food, using only the finest quality herbs and spices, carefully selected from around the
world, to deliver exciting flavors in a modern setting.

It is this dedication to quality and world-class best practices that has quickly catapulted Chicking® into the
hearts and taste buds of its ever-growing fan base. We serve more than 500,000 totally devoted, utterly
convinced customers per month. It seems our loyal and rapidly multiplying patrons appreciate the fact that we
offer an exciting and varied menu inspired by taste cultures from around the world: authentic American,
mouthwatering Mexican, inspiring Indian, and irresistible Italian.

Where customer is king and

families are royalty
What is it that makes Chicking® such a popular choice for families across Asia and the Middle East? A wide
variety of flavourful tastes inspired by several parts of the world packed in a bright, modern, inviting ambience
with friendly, efficient staff is what makes dining at Chicking® the perfect choice for families and friends
everywhere. Our innovative creations caters to a much wider audience than those traditionally targeted by most
QSRs, but it is the warmth and service that brings families back for more and more.
ORIGINAL Our flagship product that continues to win us fans everywhere. Made from fresh,

FRIED
plump and juicy pieces of chicken marinated in our secret recipe of appetizing herbs
and aromatic spices. Gently breaded in white flour with savoury seasonings and fried
to a perfect golden brown. For those with spice cravings, we have a spicy version

CHICKEN
that will keep you coming back for more!
The new Flaming Grilled Chicken has been a runaway success right from day one.
Made with the most succulent pieces of chicken, subtly spiced with our secret
marinade and finally grilled to perfection. Its indescribable, hard-to-resist
flavour makes this new product an instant bestseller.
MEXITA
Sizzling Grilled Chicken Fajita
There’s Mexican, there’s Tex Mex and there’s our Mexita. Specially prepared for
our amigos, our tantalizing blend of authentic herbs and spices marinated onto
a succulent chicken fillet that is grilled to perfection. Add to that huge portions
of fresh tomatoes, lettuce, jalapenos, cheese and chili mayonnaise, and you will find
yourself nodding your head in appreciation saying ‘Órale!’ in no time.
BIG BEEF Big by name and big by nature. Delightfully satisfying and perfect for

BURGER
those times when no other burger will do! Delight in a 100% pure beef
patty garnished with crisp lettuce and mouthwatering slices of savoury
cheese, topped with generous amounts of fresh onion, pickle and
tomato, in a deliciously warm sesame seed bun. Yum!
TANDOORI In India, the tandoor oven creates the most flavoursome meat.

BURGER
Our spicy breaded Crunchy Chicken Fillet is delicately sprinkled
with specially seasoned tandoori powder for the true taste of
India. Fresh iceberg lettuce and mayo sauce all in a delicious
sesame seed bun creates a taste like no other. Wah!
DOUBLE
It is only fitting that an item that carries such a grand name be truly majestic.
Sample our luscious, signature Chicking® sandwich – it comes in regal, original
flavor and imperial spicy. Our majestic double portions of crunchy chicken fillet

CRUNCHY
topped with fresh lettuce and crowned with rich mayonnaise in a seeded bun.
A royal treat by every standard.
ROYAL Another classic item that does justice to its name and one that will have
you speaking in a posh accent after just one bite. Available with Original

WRAP
and Spicy Wrap with two tantalizing Strips, fresh lettuce, diced tomatoes
and mayonnaise with hot, toasted tortilla bread.
MEXICAN Speedy Gonzalez’s favourite: chicken breast grilled to
absolute perfection and resplendent with crispy fresh lettuce,

GRILL WRAP
diced tomatoes and an enticingly rich layer of Chicking®
Special Mexican Sauce in a hot, toasted tortilla bread.
CRUNCHY
Try our family favourite. It’s big, it’s wholesome, and it’s a generous,
delicious signature Chicking® Big Supreme Sandwich. Our Original or

SUPREME
Spicy chicken fillet is complemented by the freshest lettuce, melted
cheese and crowned with rich mayonnaise in a long seeded bun.
Yes, the taste is supreme!
TANDOORI These bites are incredibly delicious and incredibly addictive. Made from

BITES
soft and juicy boneless chicken pieces that are flawlessly breaded before
they fried to a light, golden crisp. Fresh of the fryer, they are gently tossed
in our trademark tandoori powder and served hot. Seconds guaranteed.
SPAGHETTI Italians are serious about their dishes – and so are we! Relish the

ROYALE
taste of freshly cooked strings of delectable spaghetti garnished with
a delightfully authentic sweet pasta sauce, topped with grated,
melted cheddar cheese. Delizioso!
innovation
served hot
Product innovation is one of the primary focus points at Chicking®. Our range of exciting flavours,
inspired by taste cultures from around the world, have been refined through constant research
and development, into the signature, deliciously secret recipes enjoyed today.

Owing to the fact that individuals and families often develop their own personal tastes, the
Chicking® menu features a wide variety such as our signature regular & spicy Fried Chicken,
Flaming Grilled Chicken and Boneless Chicken Strips, Fish Crunchy, Mexita, Crunchy Supreme,
Royal Wraps, Tandoori Bites, Pastas and Pizzas. Even our beverages showcase innovation through
Frizzr, a unique range of refreshing mocktails in a variety of highly popular flavours.

At Chicking® we understand that innovation is not just about staying relevant to local market
conditions and growth strategies. We have an excellent support structure in place for all
franchisees and partners, ensuring constant collaboration and satisfaction on products, services
and value.

The Chicking® concept is designed to be easily adaptable to a variety of retail spaces and can be
flawlessly used in most settings such as food courts, dine-in restaurants, kiosks, standalone or
drive-thru facilities.
PIZZA
Drive to be the best Chicking authentic Pitza on it's own. Better Ingredients.
Better Pizza. Topped with classic tomato sauce and cheese and baked in an
oven.
passion &
commitment
our secret ingredients
Chicking® started with a vision of our founder, Mr. A. K. Mansoor, who identified the need for
a fully Halal compliant QSR that serves great tasting food in an inviting environment. Back then,
the choice available was very limited, and so after thorough market research the Chicking® team
passionately created a range of outstanding recipes, which includes our signature tastes and
pioneering food concepts.

From the time it was launched, Chicking® was a runaway success. Confident of having created
a winning concept, the Al Bayan Group of Companies incorporated Chicking® as a registered
international trademark into the group. Since then, Chicking® has boldly innovated by creating
an exciting and varied menu that is inspired by taste cultures from around the world, and
winning millions of customers along the way.
MEXI
This is another Mexican delight that is a hot favourite. It consists of our wholesome,
fanatically fresh, signature Chicking® supreme sandwich with a delicious crunch. This
Original or Spicy chicken fillet with fresh lettuce, melted cheese, savoury pickle and

CRUNCHY
Chicking® Mexican Sauce within a seeded bun is extremely filling. It will have you resting
in your sombrero under a shady tree.
FISH CRUNCHY Fresh, nutritious, delicious and specially prepared the way only we

SUPREME
know how. Tender, moist, grilled fish complemented by freshest
lettuce, rich layer of special Tartar Sauce covered on both heel and
Crown in a long seeded bun.
The new hot grilled wings has made with the most succulent pieces
of mid and Buffalo portion, subtly spiced with our secret marinade
and grilled to perfection that gives a magical flavour.
CHICKEN One of our bestsellers that is loved by all, and with good reason. Scrumptious,

STRIPS
crunchy 4-inch strips of succulent, boneless chicken breast pieces rolled in wholesome
white flour with zesty seasonings. Regular or Spicy, they’re done just as nicely, and
they never fail to please.
Our outlets are designed to optimize the Chicking® experience while ensuring the utmost in
comfort in an inviting atmosphere. We believe in maintaining an image that is fresh and
energetic, two principles that are firmly portrayed through our creative décor and ambience.

Just walking into a Chicking® outlet will have you feel a distinctive and inviting air filled by
familiar and enticing aromas. Coupled with highly trained and efficient staff, the experience is
well-rounded, refined and above all, friendly.

With most Chicking® outlets situated in high footfall places like shopping malls, hypermarket
malls and other popular venues, it only makes sense to take a little extra care to include all
family members. Not merely via the innovative food items on our menu, but we have also
devised a range of specially crafted attractions as per outlet type.

These can range from seasonal promotions, to new product launches relevant to the local
market, or even the dedicated play areas for kids (exclusive to our dine-in outlets) that provide
ample entertainment and excitement in a safe and fun environment.

And don’t worry about what the children will be eating; we have created a special kids’ menu
full of nutritious and tasty options just for them! Chicking® promises the flavors, aromas,
prices and settings that everyone adores.
Drive-thru
OUTLET
No matter whether it is food court, restaurant or
restaurant with drive thru, location is of critical

STYLE
importance. Chicking Quick service Restaurant ensure
that only high profile and high traffic flow locations are
chosen for restaurants.
OUTLET No matter whether it is food court, restaurant or restaurant
with drive thru, location is of critical importance. Chicking

STYLE Quick-service Restaurant ensure that only high profile and

high traffic flow locations are chosen for restaurants.
taste
success
During the first decade of operations, Chicking® grew while defining and updating its offering
into the world-class experience it is renowned for today. Chicking® has shown remarkable
growth and now, due to high demand, has its eyes set on global expansion. The first phase will
see the brand expand to at least 200+ outlets over the next 5 years.

With aggressive global expansion plans and an unbeatable product range, strong corporate
backing and a robust reputation across its operations, Chicking® provides premium opportunities
for franchising and retail spaces alike.

Whether your interest is to become a franchisee or you are simply looking for a quality brand to
help increase the footfall, Chicking® has the expertise, the varied menu and the passion to help
you succeed.

Chicking® has already expanded into UK, Netherlands, Morocco, Ivory Coast, Djibouti, Saudi
Arabia, UAE, Oman, Afghanistan, India, China, Maldives, Malaysia, Indonesia, Australia Nnd
New Zealand. The brand is an ideal and modern choice as it caters to families and a much
wider audience than traditionally targeted by QSRs.

The concept caters to all demographic segments in three types of venues: stand
alone restaurants, food courts and Drive-Thru

Focus for the short to mid-term is latvia, Hungary, Congo, Angola, Zambia, Iraq, Palestine,
Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan, Mauritius and South Korea.

We serve excess of 1,000,000 customers per month, you will be hard pressed to
find a more suitable concept that can cater to all demographic segments. Chicking® has
consistently proven its ability to adapt to customer demand and offers an exciting and modern
concept that quickly builds a loyal customer base.
Family friendly
all the way
a side order of
excellent support
Established in 1999 in the UAE, the Al Bayan Group of Companies has grown dynamically, in just 15 years, to become
a highly diversified corporate entity with wide-ranging interests in the high growth industries of fast food.

A futuristic vision, a team of creative minds, an emphasis on innovation and adherence to proven business strategies
have helped Al Bayan Group transform itself from a Dubai-based enterprise to a multifaceted conglomerate
spreading across the Middle East, Asian subcontinent and the Far East. Chicking®, a fully Halal QSR that is seeing
exponential growth due to high popularity.
 PO Box: 87546, ETA Star's, Al Manara Tower, #1106, Business Bay, Dubai, UAE.
email: franchise@chickingglobal.com | website: chickingglobal.com | facebook.com/chickingglobal