Executi 11

MUNTINLUPA NATIONAL HIGH SCHOOL-TUNASAN ANNEX BUSINESS PLAN
Section 1: Personal Details

I. The Authors:
Ms. Jenelyn A. Arnado. She was born on June 07, 2002. Her parents name are Jena Arnado
and Reagan Arnado. She currently studying at Muntinlupa National High School-Tunasan Annex
taking up Humanities and Social Science strand. She is inclinable in salesmanship since grade six,
age eleven. At her young age she learned how to earn. She sells a different kinds of food in her
classmates and teachers to earn and to meet her needs. She is not an honored student but she knows
about the reality of life and she can face it.
Ms. Ejerlyn Buenaventura. She was born last April 3, 2001. Her parents are Mr. Jojit and
Mrs. Emerlyn Buenaventura. Ejerlyn graduated 3rd honorable when her elementary days and with
honors during junior high school. She is now on her Senior High at Muntinlupa National High
School Tunasan-Annex. Her direct experience on the Immersion Activity at Christ the King
College makes her become more communicable efficiently that will help to promote this business
also she worked as a Chat Support Non-voice that gives her a knowledge and skills to assist the
customer.
Ms. Inah Mae Lego. She was born last March 18 02 Her parents are Arsenia Lego and Elmer
Lego .she graduated in secondary level at Ong Che Tee Bacong High School in the age of 16. She
was a honor students during her primary level then she became a part of a marching band that
makes her more confident and comfortable with other people to interact with and so that can help
to engage and promote their business confidently. As of now she was currently a cashier in
Magnifico Carwash small business in Putatan Soldiers hills, Alabang Muntinlupa City.
Ms. Rose Anne Tolentino. She was born on March 24, 2002. She lives at San Pedro Laguna
and currently studying at Muntinlupa National High School Tunasan -Annex. Her parents name
are Ma. Majal Tomandao and Ronnie Tolentino. Back when she was a kid, she is trustworthy when
it comes in managing money. And until now, she is still worthy to be trusted. Not only in money,
but also on other things. She is approachable, sociable and most of all, understanding. She gives
her best in doing things that she knows will succeed.
II. The Trainor:

Mr. RENE GAOR DELFINO. He is currently a professor at MNHS Tunasan-Annex, he is
now a license economist and a physics teacher. He was a science master degree and a former
professor at facilities management College. He proposed the business curriculum; he is very much
involved with the school’s YIELD (Youth in Entrepreneurship and Leadership Development)
Program and one of the persons behind the Project ESTEEM (Educating and Sharing Technical
Expertise in Entrepreneurship & business through Employee Mentoring) in partnership with the
Petron Foundation Inc. He greatly inspired the business proponents.
Muntinlupa National High School-Tunasan Annex, 135 Manila S Rd, Tunasan City of Muntinlupa E-mail add: ejayy0403@gmail.com
Section 2: Executive Summary

The Philippines, with an island-dwelling population of more than 104 million and more
than 7 100 islands, is a major fishing nation and the world’s second largest archipelagic State. The
total fisheries production was estimated at 990.14 thousand metric tons during the third quarter of
2019. It posted an increment of 1.8 percent from its previous year’s level of 972.71 thousand metric
tons. Milkfish, skipjack and seaweed were the major species that displayed improvements in output
by 13.1, 11.4 and 4.8 percent, respectively, compared with their level the same period a year ago.
On the other hand, species that exhibited decrease in production were rounds cad (7.5%), tilapia
(6.0%), tiger prawn (6.9%) and yellow fin tuna (5.4%).
The term "junk food" was popularized by microbiologist Michael Jacobson in 1972,
according Andrew F. Smith, author of the Encyclopedia of Junk Food and Fast Food. Jacobson was
the co-founder of the Center for Science in the Public Interest. This not-so-healthy food group not
only includes crunches like chips and other crisps, but also fast food favorites like hamburgers, fries,
hotdogs, and fried chicken. Usual comfort foods like ice cream and cake also shine in this caloric
category.
From this given information, the researchers decided to make a nutritious and delicious
chip that are made from variety of fish aside from that they can alternative pastime food that may
really eat by everyone with no worries.
Fish chips can be affordable these days. It is to be managed by the students themselves.
Its business capital will be coming from investment and equity as their stocks in the business. It is
a chip stuff located inside the campus — Chips as the main product, is to be created by the
proponent and distribution to the markets which include the MHHS-TA students. The junior high
students undergoing free taste promotion. Since the product are all made by fresh fish, it promotes
healthy and low-fat high quality proteins, unique and very satisfying fish chips subordinate
product.
In conclusion, the researchers tend to make a chips from a variety of fish that can be an
alternative to those commercialized junk foods that we all used to see or eat. The researchers will
assure to all of you that it has the same taste and satisfaction then products could give
Section 3 : Overview of Business
I. Fish Chips
II. This product named fish chips. Its primary ingredient is dalagang bukid fish and bangus. Hard-
set that it is fresh, clean, and pure from the sea. Fish chips is made crunchy with exact flavor and
texture in order the customer would not regret from it. The desire is to excel among the all chips
product and be patronize of all students in Muntinlupa National High School-Tunasan Annex
III. It envisage as a well-known and most entrusted chips among the other chips made inside of
Muntinlupa National High School- Tunasan Annex. Pursuing to be creative so the customers will
be more satisfy. It have a health benefits. Also, customers will have no hard expenses in buying
fish chips because for it is affordable and surely have no regret at all.
A. Management Plan
The initial management team depends on the founders themselves, with little back-up. As we
grow, we will take on additional help in certain key areas. Part of our basic philosophy will be able
to run our executive management as a "knowledge sharing" fellowship. We will not add additional
overhead until absolutely necessary. This will mean that the initial staff support team will have to
work extra. By doing this, we will keep our overhead as low as possible, allowing us to adequately
staff our outlets. This will also allow us and future business partners to recoup investments as
quickly as possible and enjoy a higher return.
B. Organizational Plan
A. Term members
Owner/Management
Supervisor
Manufacturer
Sales Personnel
B. Contribution to the business
Owner - The one who is responsible enough to manage the business.

Supervisor - Responsible in supervising the personnel.
Manufacturer - The ones who will produce the product.
Sales Personnel- Accountable for introducing and selling the product.
C. Operational Plan
A.
Purchasing of
ingredients and
materials needed
Inventory the number

of fish chips sold Manufacturing the fish chips
Check the product thoroughly

Selling the product
List down how many fish chips

have been made
Fish chips has an operational plan. It starts from purchasing of ingredients and materials
needed, next, manufacturing the fish chips, next, check the product thoroughly, then, list down the
number of fish chips produced, after, sell the product, lastly, inventory the number of fish chips
sold.
B. Fish Chips manufacture at least 1000 grams fish chips per day . It is possible to produce finished
products because there are sale personnel that can help manufacturing the product. It will supply
both Junior and Senior of MNHS-TA that will serve as a market.
D. Company Description
The company is named Crispy Fishda Company. The word “fishda” is a running joke among
Filipinos. It is a crossover of the words “fish” and “isda,” its Tagalog translation. The incorporators
of the company want it to sound current, but at the same time, with a Filipino twist. The
entrepreneurs think that the company has a good ring to it, most especially, for our target market
— the young ones and the millennials. The tagline of the company is “SHARE SOMETHING
GOOD," which simply makes the objectives of the said product clear and direct — share the crispy
goodness of our crispy fish crackers.
E. Product Offerings
Product offerings The Crunchy fish chips offers a different kind of chips such as Milkfish
chips, Dalagang bukid fish chips,Tilapia fish chips etc. This product are very satisfying and
affordable that can fit on your budget In addition the management and staffs provider to form a
strategic alliance that will allow Crunchy fish chips costumers to enjoy those product.
F. Daily Schedule of Business

Activities
G. Vision, Mision and Values

Statements
Vision
* To be known in food industry.
Mission
* To promote an affordable and nutritious food for every Filipino.
Values
• Imaginative: The entrepreneurs are good in imagine and creating new things.
•Accountability: The entrepreneurs are responsible and able to give a satisfactory reason for what
may happens.
• Joint action: The entrepreneurs should be able to cooperate and have a partnership
H. SWOT Analysis
Strengths Opportunities
Foods attract people of various ranges from Contribution to change dietary behaviors
young to old It is persuasive for all especially those
The product can sell for those mommies that mommies that has a problem about eating
so worried about nutrition of their child. behaviour of their child in the junk foods.
We can use social media and post an
infomercial about our products. If we use internet, it is easy to find and access
customers.
Weaknesses Threats
People tend to reject the product because of
new texture. There might be other customers that is
Business is lower during summer vacation consistent with using their old trusted brands.
Customers could think that it is only scam Rising cost of ingredients
because it is posted on social media. Customers satisfaction
I.Objectives
The foremost priority is to provide excellent food services to the students and staff of the
University of Winnipeg and the surrounding community by establishing a successful, dynamic
social enterprise.
Goals & Objectives include:
 Offering wholesome, fairly priced, ethnically diverse food options.

Creating an attractive and diverse menu.
Providing excellent customer services that enhances the rapport with students through
responsiveness to needs and requests.
Establishing high quality jobs for target food service employees, including good wages and
benefits, career advancement opportunities, access to training and capacity building,
participation in decision-making and opportunities for ownership.
Developing a catering service that supports skill development of the catering staff and meets
the needs of the Schools.
Section 4: Industry Overview
The fish chips industry has the great growth potential since the external environment
produce more opportunities than threats. Growth is dependent on critical success factors of chips
entities, these inclede amongst others:
 Capacity
 Affordable pricing to ensure financial sustainability
 Focusing on specific proper place market
 Efficiency and effectiveness
o The industry features a number of established fish chips businesses and these are
growing fast.
 The current barriers/ challenges facing the industry include:
 lack of competent and skilled employees
 Equipment and capacity (maintenance/ technical issues)
A. Market Analysis
A. Nutrition is one of the major problems. Filipinos school student are facing nowadays.
Malnutrition is lack of proper nutrition caused by having not enough to eat a nutritious food
which may affect to their academic performance. This has been correlated with educational
research that malnutrition affects learning abilities of the child. It is also one of the serious
problem of our country based on the research estimated seven million children across the
Philippines suffer from serious malnutrition. Being in the public school, the educator
understood most of their classmate were not eating nutritious chips product. By these
assumption, the proponents come up with the concept that will not only satisfy the customers
taste but also sustain the nutrients they need to be healthy aside from the fact that using fish as
main product in food will also boost aquaculture of seafood demand. This will benefit the
seafood fishermen in the country. This will help us save some money for the economy.
B. Fish chips, a fresh-made fish that will surely sustain the needs of the student. Student
nowadays prefer a cheaper price. Chips is an all-time favorite snacks, this prompted that
advocator to establish the fresh crunchy chips with the use of variety of fish such as milk fish.
The product has almost the same crunchiness, thickness, texture density as the commercially
they are already including fish chips in their diet.
C. The advocator believes that the consumer's will support the product because of its unique texture
and appearance. With this crunchy chips will be instrumental in helping to ease malnutrition cases
in the country especially those who are in the public school system. This may also serve as basis
for other entrepreneur to discover and innovate more nutritious fish chips. The proponent believes
that this will not only address the health problem of the country but the aquaculture as well.
B. Location
C. Competitive Analysis
Nowadays, with so many competitors and new businesses appearing every day, it’s hard to
‘reinvent the wheel’ and come up with the next big idea that will outshine everyone else’s. What
you can do, however, is analyze your competitors and learn from their mistakes and examples of
good practice.
According to an NFIB (National Federation of Independent Business) poll, 53% of small-business
owners describe their competitive climate as highly competitive. In such a climate, a competitive
analysis is a powerful tool that can give you leverage over other businesses in your industry.
Our nearest and only direct competitor is the School canteen in Muntinlupa National High School
Tunasan annex it is the closest competitor which located over the campus.
The other direct competitor our fellow classmates who also offer a food product and it will be
strong competitors. They are established businesses with excellent food product. On the other
hand, they offer inferior-quality equipment and their location is significantly less convenient.
Third Competitors
is the market. However, sellers in the market do indirectly compete with our business since they
are far from the chips product that we offer.
Lastly we will face competition from online chips sealer. We will compete with new chips through
personalized service and targeted marketing to our existing customer base, especially through
online initiatives.
D. Marketing Plan
A. Research and Analysis
We are producing "consumer goods" which are purchased by ultimate user from require outlets
for their own personal usage.
Nowadays, chips are widespread because of the trendy goodness and it is very well-known
for Filipino family. The management also undergo a survey and interview regarding on our fish
chips product. We found out that customers are satisfied with the chips. Most of the chips products
are not nutritious but fish chips is surely nutritious and delicious.
The current condition of fish growing fishermen in the province where the fish supply are
coming from, was also observed and given opportunities in order to build a new business.
This business will create a fish chips that will be on a big sale. The target customers are
families, students, even elders.
Populace MNHS-TA MNHS-TA MNHS-TA Total

(Population) SHS JHS
Total Population 6,400 1,400 5,000 6,400
Daily 500 200 500 700

Monthly 15,000 0 0 0
Yearly 180,000 0 0 0
B. Base on the given consumer groups, the daily, monthly, and yearly target buyers are
reflected through the assumption that 8% from MNHS-TA students will buy fish chips and 85%
from those free taste program will buy every 2 days.
E. Production and Technical Plan

A. Fish chips is a business selling the variety of fish. The finished product will put in a clean and
sealed plastic. The product was proven nutritious based on the study of the ingredients. Todays,
fish chips are not a junk foods but a delicious yet nutritious chips.
B. The business will produce a good market strategy and ideas. Fish chips will need the fresh fish
and other ingredients. It will purchased at Alabang market where we can sure the quality and
freshness of the products. The proponents will undergo a free taste program after that they can
interview customers about satisfactory rate of them in the product.
Competitors Market Share Target
MNHS-TA Senior High School 30% 25%

Canteen
MNHS-TA Junior High School 40% 35%
Canteen
Street Food (outside the school) 15% 10%
Other Food Sellers 15% 10%
Fish Chips 15% 20%
C. Based on the data showed, there a four competitors who will excel the market of fish chips.
Through uniqueness, hard-working and quality of products believe that it will be successful.
F. Contingency Plan
Today’s global food industry, each key player in the supply chain (materials suppliers,
manufacturers, and retailers) must have an effective business contingency plan to this business
(BCP, also called a business continuity plan)
It will helps to manage reputation and continue its ability to serve customers in the event
of a natural disaster (e.g.flood, fire,eartquake), accident, major food security-related problem (e.g.
terrorist attack,calamaties and intentional contamination), critical equipment failure. This
bussniness protect the human and food safety, product quality, communications, timely response,
and customer service.
REMINDERS:
In case of emergency, everyone inside the store should not panic.
If there is, fire drop flat on the ground and look for the fire exit.
If there is an earthquake, drop, cover and hold
Section 5: Sustainability
I.
Fish Chips will need at least 500 pesos to start its production. This will be coming from the
allowance of the students who are involved in this business.
A. Financial Plan
Projected Revenue
Milkfish Costing Projected Daily Projected Monthly Yearly
and Volume Revenue Volume Revenue Projected
Yellow tail (in Revenue
fusilier packages) Monthly
Daily
Fish Chips C-8 300 3600 2,357 72,800 864,000
M-4
SP - 12
Legend:
Cost- C
Mark-up- M
Sales Price-
Taxes: Php 2,184 is the 3 percent of the monthly revenue.
B. Monthly Expenses
Product/ Service Unit Price Quantity Total
Fixed Cost of Fish Chips
Rental 3,000 1 month 3,000
Salaries
Supervisor 2,000 1 month 2,000
Manufacturer 750 1 month 1,000
Sales Personnel 500 1 month 500
Advertising 1,000 1 month 1,000
Depriciation Account 10,000 1 freezer small 10,000
(Freezer)
Depriciation Account (Fire 1,500 1 fire extinguisher 1,500
Extinguisher)
Gas Stove 600 1 gas stove 600
Tools and Utensils 1,000 2 set of tools and 1,000
utensils
Other Utilities 500 1 month 500
(A) Total Fixed Cost Php 21,100
Variable Cost:
Raw Materials:
Packaging (Plastic) 25.00 per 100 pcs 6,000 pcs 1500
Fish (milkfish) 145.00/kg 60kg 8,700
(yellow tail fusilier) 175.00/kg 100kg 17,500
Salt 10.00/kg 30kg 300
Sugar 15.00/kg 30kg 600
Flavors (powder) 10.00/flavors 100pcs. 1,000
Oil 80.00/L 15L 1,200
Spices 40.00/kg 5kg 200
LPG Tank 725/tank 1 month 725
Electricity 700.00 1 month 700
Water Supply 300.00 1 month 300
Transportation 300.00 1 month 300
Miscellanous( in case of 300.00 1 month 300
emergency)
(B) Total Variable Cost Php 33,325.00
(A+B)Total Cost Of Php 54,425.00

Production
C. Projected Sales
Monthly Projected Revenue Cost Revenue
January February March April May June
Revenue 70,616 70,616 70,616 70,616 70,616 70,616
Cost 54,425 54,425 54,425 54,425 54,425 54,425
Projected Net 15,575 15,575 15,575 15,575 15,575 15,575

Profit
July August September October November December
Revenue 70,616 70,616 70,616 70,616 70,616 70,616
Cost 54,425 54,425 54,425 54,425 54,425 54,425
Projected Net 15,575 15,575 15,575 15,575 15,575 15,575

Profit
Break-Even Guide
Total Revenue (TR)=Fixed Cost (FC)+Variable Cost (VC)
When TR is > then FC and VC means the business is earning profit.
When TR is < then the FC + VC means the business is losing.
When TR= the FC + VC, the business is break-even
D. Projected Income
Fish Chips
Projected Income Statement for the Years Ended 2020-2022
2020 2021 2022
Revenue 837,792 928,000 985,000
Cost/ Expenses 653,100 690,000 710,000
Projected 184,692 238,000 275,000

Net Income
E. Cash Flow 1st Quarter Of 2020

Projected Cash Flow Statement
Loan Repayment Schedule
YEAR TOTAL INTEREST PRINCIPAL BALANCE
AMORTIZATION
0 Php24,000
1 Php19,000 Php5,000 Php24,000 0.00
2 0.00 0.00 0.00 0.00
3 0.00 0.00 0.00 0.00
0.00
EQUITY LOAN Total

Fixed Assets
Equipments Php6,725.00 Php11,500.00 Php18,225.00
TOTAL Php6,725.00 Php11,500.00 Php18,225.00
Other Assets
Rent Deposit Php6,000.00 0.00 Php 6,000.00
Working Capital (3
months)
Supplies and Materials Php2,500.00 Php 12,500 Php2,500.00

Other Operational Supplies Php1,300.00 0.00 Php1,300.00
Salaries Php 9,750.00 0.00 Php9,750.00
Rent Php9,000.00 0.00 Php9,000.00
Utilities Php 1,500.00 0.00 Php 1,500.00
TOTAL Php
Pre-Operating Expense Php 28,300.00 0.00 Php 28,300.00
Grand Total (Pesos) Php52,350 Php24,000 Php76,350
Grand Total (%) 80% 20% 100%
F. Balanced Sheet
Company Name: Crispy Fishda Company
Cost / Expenses
Payroll 3, 700
Taxes and Fees 3, 700
Food Costs 11, 725.00
Utilities —
Other Expenses —
Total Costs 19, 125.00
Income / Sales
Food sales 216, 000
Other Beverages —
Other Income 28, 000
Total Sales 244, 000
Profit / Loss 224, 875.00
C.Social Desirability- impact of

business on the:
A.Society
Society can be impact on the business because it can positively influence how society operates. It
can build and maintain social capital through its core operations; the goods and services it provides;
and the activities supported through increasingly global and complex supply chains.
B.Environment
Social costs and the environment
Business activity has an impact on the natural environment: resources such as Seafood product,
oil and metals are used to manufacture goods. manufacturing can have unintended spillover effects
on others in the form of noise, pollution,loss of fish.
C. Industry
Companies of all sizes, from one-person operations to giant international corporations, are in the
business of producing goods. They make the products and provide the services that people are
willing to buy. Along the way, though, businesses also produce what might be called "bads" – the
unwanted and unfortunate environmental and social problems in society that are the flip-side of
the coin of producing goods. The bad impacts are things like pollution, child labor, bribes and
corruption, habitat destruction, global climate change and a host of other negative consequences.
D. Economy
Small businesses contribute to local economies by bringing growth and innovation to the
community in which the business is established. Small businesses also help stimulate economic
growth by providing employment opportunities to people who may not be employable by larger
corporations.
Section 6: Appendices
Survey Questionnaire:
1. How would you rate our food quality?
o Excellent
o Very good
o Good
o Fair
o Poor
2. How would you rate our portion sizes?

o Excellent
o Very good
o Good
o Fair
o Poor
3. How would you rate the value for money of our food?
o Excellent
o Very good
o Good
o Fair
o Poor
4. How would you rate the quality of our service?

Excellent
o Very good
o Good
o Fair
o Poor
5. Pls leave any feedback to help us improve our service to you.
6. This can improve any food product that you would like to see in the future.
Table 1: How would you rate our food quality?

Response Frequency
Excellent 14
Very Good 11
Good 5
Fair 0
Poor 0
N= 30 students
Table 2: How would you rate our portion sizes?

Response Frequency
Excellent 15
Very Good 12
Good 3
Fair 0
Poor 0
N= 30 students
Table 3: . How would you rate the value for money of our food?
Response Frequency
Excellent 14
Very Good 12
Good 4
Fair
Poor
N= 30 students
Table 4: How would you rate the quality of our service?
Response Frequency
Excellent 24
Very Good 6
Good 0
Fair 0
Poor 0
N= 30 students

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MUNTINLUPA NATIONAL HIGH SCHOOL-TUNASAN ANNEX BUSINESS PLAN

Section 1: Personal Details

II. The Trainor:

Section 2: Executive Summary

Section 3 : Overview of Business

B. Contribution to the business

Owner - The one who is responsible enough to manage the business.

Inventory the number

Check the product thoroughly

List down how many fish chips

F. Daily Schedule of Business

G. Vision, Mision and Values

Goals & Objectives include:

 Offering wholesome, fairly priced, ethnically diverse food options.

Section 4: Industry Overview

 The current barriers/ challenges facing the industry include:

 lack of competent and skilled employees

 Equipment and capacity (maintenance/ technical issues)

Populace MNHS-TA MNHS-TA MNHS-TA Total

Daily 500 200 500 700

E. Production and Technical Plan

Competitors Market Share Target

MNHS-TA Senior High School 30% 25%

Other Food Sellers 15% 10%

Fish Chips 15% 20%

In case of emergency, everyone inside the store should not panic.

If there is an earthquake, drop, cover and hold

Fish Chips C-8 300 3600 2,357 72,800 864,000

(A+B)Total Cost Of Php 54,425.00

January February March April May June

Revenue 70,616 70,616 70,616 70,616 70,616 70,616

Cost 54,425 54,425 54,425 54,425 54,425 54,425

Projected Net 15,575 15,575 15,575 15,575 15,575 15,575

July August September October November December

Revenue 70,616 70,616 70,616 70,616 70,616 70,616

Cost 54,425 54,425 54,425 54,425 54,425 54,425

Projected Net 15,575 15,575 15,575 15,575 15,575 15,575

Total Revenue (TR)=Fixed Cost (FC)+Variable Cost (VC)

When TR is > then FC and VC means the business is earning profit.

When TR= the FC + VC, the business is break-even

Revenue 837,792 928,000 985,000

Cost/ Expenses 653,100 690,000 710,000

Projected 184,692 238,000 275,000

E. Cash Flow 1st Quarter Of 2020

EQUITY LOAN Total

TOTAL Php6,725.00 Php11,500.00 Php18,225.00

Rent Deposit Php6,000.00 0.00 Php 6,000.00

Supplies and Materials Php2,500.00 Php 12,500 Php2,500.00

Pre-Operating Expense Php 28,300.00 0.00 Php 28,300.00

Grand Total (Pesos) Php52,350 Php24,000 Php76,350

Grand Total (%) 80% 20% 100%

Profit / Loss 224, 875.00

C.Social Desirability- impact of

2. How would you rate our portion sizes?

4. How would you rate the quality of our service?

5. Pls leave any feedback to help us improve our service to you.

Table 1: How would you rate our food quality?

Table 2: How would you rate our portion sizes?

Table 4: How would you rate the quality of our service?

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