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and cons for each possibility. Suppose a job seeker was deciding between several
offers, some closer or further from home, with various levels of pay and benefits. He
or she might create a list with the features of each position. Based on these features,
rules can be created to eliminate some options. For instance, "if I have a commute
longer than an hour, then I will be unhappy", or "if I make less than $50k, I won't be
able to support my family." The difficult decision of predicting future happiness can
be reduced to a series of small, but increasingly specific choices.
This chapter covers decision trees and rule learners—two machine learning methods
that apply a similar strategy of dividing data into smaller and smaller portions to
identify patterns that can be used for prediction. The knowledge is then presented
in the form of logical structures that can be understood without any statistical
knowledge. This aspect makes these models particularly useful for business strategy
and process improvement.
By the end of this chapter, you will learn:
• The strategy each method employs to tackle the problem of partitioning data
into interesting segments
• Several implementations of decision trees and classification rule learners,
including the C5.0, 1R, and RIPPER algorithms