Web Analytics Tools and Online Competitiveness

The analytics of your website performance has the vital importance for every
organization. However, if you only observe what’s happening on your website, you are not
able to answer one of the essential questions, which is - what’s going on with your
competition? If your website is improved, and you are still far behind other competitors,
additional adjustments are necessary. Luckily, the data about your competition is not
difficult to provide in the world of the Internet. There are various sources and tools for
tracking and analyzing the competition.

Having in mind how crucial is the web traffic there is no wonder that this type of tools is one of
the most used. Even though they are not always one hundred percent precise or reliable, they
can provide you some pretty useful information.

(Image source: http://bigdatasciencetraining.com/wp-content/uploads/2016/06/big-data-competition.png)

Besides traffic analysis, there are numerous ways of performing a successful website analysis.
The data that can be valuable depending on the situation are for example the looks of the
competitor’s website in the past, its search engine optimization, as well as information about its
domain etc.

What are the best tools to analyze competitors?

Examples of some useful tools are listed below.

Alexa
This tool shows the popularity of your website compared to the competition, including the
number of page reviews. Search analytics will show you which keywords the competitors use to
increase the amount of traffic, as well as where the visitors of the competitors’ websites come
from, and what type of visitors the competitors have.
Compete
If you ask yourself what the competition does in order to attract and keep the clients on their
websites and what are their most productive or least used channels, Compete is a pretty useful
tool for you. By the usage of the demographic tool, you can determine where the competitors’
visitors come from, their sex, age, and even income. You can also improve the search of your
website by determining the keywords that increase the traffic of the website of your rivals.

Web Archive
This time machine that will bring you into the past in a couple of seconds is actually a non-profit
website that has saved some of the 85 billion of websites in the Internet archive. You’d be pretty
surprised to see the earlier appearances of some of the websites. When it comes to competition
analysis, this site is a perfect option, because it is a great way for you to check out how the
competitors’ websites have been developing through the time and you can also determine
the number of their visitors during the different periods of time.

Site trail
Using the analysis of different websites and tools, this website is probably one of the most
comprehensive online tools. It includes various features, such as:

 The social networks analysis (It shows the popularity of a certain website on social
networks.)
 SEO analysis (It shows the optimization quality of a website when it comes to popular
browsers – Google, Yahoo, Bing etc.)
 Visitor analysis (It provides the evaluation of the number of people visiting website.)
 Traffic analysis (It gives the information about the traffic of a website and its position on
Alexa and Compete.)
 Income analysis (It calculates the price of the website and the amount of income earned
by the advertising activities on the website.)
 Link analysis (It shows which websites are linked with yours.)
 Domain and hosting analysis (It gives the information about IP address and server
location, and everything related to hosting company, as well as information about the
person who registered the domain, and its expiration date.) etc.