Advanced

Internet
Technology
Includes Practicals

THE BOOK COVERS

� Search Engine Optimization and Its Objectives
� Developing an SEO Friendly Website
� Responsive Web Design with HTML5 and CSS3
� CSS3 for Designing and developing Pages
� Forms with HTML5 and CSS3
` 399 /-
� RIA and Mashup

ISBN: 9789351197164 • Pages: 436 • Author: Deven Shah

ABOUT THE BOOK

The book is designed to introduce the concept of search engine and help readers determine Search Engine Optimization (SEO)
objectives. The readers will be able to understand how to develop on SEO plan prior to site development and will become well-
versed with HTML5, CSS3, and responsive Web design. This book will also help the readers to learn the characteristics of RIA,
keyword generation, Google analytics, familiarize themselves with responsive Web design, and Amazon/Google or yahoo mashup.

IN THIS BOOK, YOU WILL LEARN ABOUT

� Search Engine Optimization: Understand the basics of a search engine; determine SEO objectives; find the audience for a site;
and create pages, content, communities, links, and pay-per-click campaigns
� Responsive Web Design with HTML5 and CSS3: CSS3 and responsive Web design; media queries; HTML5 for responsive
design; CSS3 selectors, typography, and color modes; stunning aesthetics with CSS3; conquer forms HTML5 and CSS3
� RIA and Mashup: Characteristics of RIA; Web mashup ecosystem; mashup techniques; comparing AJAX with the traditional
approach

ABOUT THE AUTHORS

Deven Shah is currently working as a Professor and Principal in one of the oldest engineering college affiliated to Mumbai
University. He is an open source Evangelist and pioneered Open Source Based content in the engineering studies at the University
level. In the year 2009, he created Private Cloud by using the Open Source Technology in the college to demonstrate how to set up
a Virtual Computing Lab. He has received IBM Awards for his work on SOA Security and The IBM Drona Award (2009). His projects
have been selected in top 20 best projects in the IBM’s Greta Mind challenges for four consecutive years. He has authored several
books on topics like Security, Networking, Linux, etc. He is certified Vulnerability Assessor and has developed various courses
by using Open Source Technologies for leading computer institutes in India. He has also carried out various government-funded
projects on Security and Cloud Technologies.
The proficient team at Dreamtech Press has seized the market of engineering textbooks, bringing excellent content in engineering
and technical education to the fore. The team Dreamtech Press is committed to providing excellence in quality of content by
judiciously analyzing the needs of its readers and ensuring dedication of its authors and editors in catering to those needs.

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 TABLE OF CONTENTS
1 Search Engine Optimization and its
Objectives
yy Search Engine Basics
yy An Introduction to SEO
yy Layout of Search Result Pages
yy Algorithm-Based Ranking System
ŒŒ Relevance and Importance
yy Search Engine Success Factors
ŒŒ On the Page SEO group
ŒŒ Off the Page SEO Group/Violations
yy Determining Search Intent and Delivering
Relevant and Fresh Content
ŒŒ Estimating Content Quality
ŒŒ Link Analysis
ŒŒ Evaluating Social Media Signals
ŒŒ Disambiguation and Freshness
yy Analyzing Ranking Factors
ŒŒ Negative Ranking Factors ŒŒ Line Breaks/Paragraph
ŒŒ Some More Ranking Factors
yy Using Advanced Search Techniques
yy Vertical Search Techniques
ŒŒ Image Search/Video Search
ŒŒ News Search/Book and Blog Search
yy Country-Specific Search Engines
yy Determining SEO Objectives
ŒŒ Strategic Goals of a SEO Practitioner
ŒŒ Understanding Search Engine Traffic and
Visitor Intent
ŒŒ Developing SEO Plans Prior to Site
Development
ŒŒ SEO for Raw Traffic
ŒŒ SEO for E-Commerce Sales
ŒŒ SEO for Mindshare/Branding
ŒŒ SEO for Lead Generation and Direct
Marketing
ŒŒ SEO for Reputation Management
ŒŒ SEO for Ideological Influence ...and more
2 Developing an SEO Friendly Website
yy Accessibility of Website to Search engine
yy Defining Your Site’s Information Architecture
ŒŒ Site Architecture/Structure Design
Principles
ŒŒ Flat and Deep Architectures of a Website
yy Site Auditing to Identify SEO Problems
yy Web Analytics and Current Server Statistics
Software
yy Determining Top Competitors in SEO
yy Search Engine Indexing Status
yy Benchmarking Current Rankings, Traffic Source,
and Volumes
yy Conduct SWOT analysis
yy Keyword Generation/Using Google Analytics
yy Creating and Optimizing Pay-Per-Click
Campaigns ...and more
3 Responsive Web Designing with HTML5 and
CSS3
yy Getting Started with HTML5, CSS3, and
Responsive Web Design
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yy Media Queries 5 Forms with HTML5 and CSS3
yy Supporting Differing Viewports yy Exploring the FORM Element
ŒŒ Viewports v/s Screen Size yy Exploring the INPUT Element
yy Embracing Fluid Layout ŒŒ Describing the text Type
ŒŒ Fixed-Width Layouts ŒŒ Describing the color Type
ŒŒ Fluid or Liquid Layouts ŒŒ Describing the search Type
yy Flexible Images
ŒŒ Describing the tel Type
yy Proportion-Based Grids
ŒŒ Describing the url Type
yy HTML 5 for Responsive Design
ŒŒ Describing the email Type
ŒŒ New Features of HTML5
ŒŒ Structuring an HTML Document ŒŒ Describing the password Type
ŒŒ Editors and Browsers Supported by HTML5 ŒŒ Describing the datetime-local Type
ŒŒ Creating and Saving an HTML Document ŒŒ Describing the datetime, date, month,
week, and time Types
ŒŒ Validating an HTML Document
ŒŒ Viewing an HTML Document ŒŒ Describing the number and range Types
ŒŒ Hosting Web Pages/Exploring Elements ŒŒ Describing the file Type
ŒŒ Horizontal Rules ŒŒ Describing the hidden Type
ŒŒ Describing the checkbox Type
ŒŒ Exploring Multimedia Elements ŒŒ Describing the radio Type
ŒŒ Exploring the FIGURE and FIGCAPTION ŒŒ Describing the submit Type
Elements ŒŒ Describing the reset Type
ŒŒ Exploring ARIA Accessibility yy Exploring the BUTTON Element
ŒŒ Exploring Offline Web Applications yy Exploring the Multiple-Choice Elements
ŒŒ Exploring Web Communication ŒŒ The SELECT Element
ŒŒ Detecting HTML5 and CSS 3 Features Using ŒŒ The OPTION Element
Modernizr ...and more ŒŒ The OPTGROUP Element
4 CSS3 for Designing and Developing Pages yy Exploring the TEXTAREA and LABEL Elements
yy Exploring the FIELDSET and LEGEND Elements
yy Basics of CSS3
yy Describing the DATALIST Element
ŒŒ Understanding the Syntax of CSS
ŒŒ Inserting CSS in an HTML Document yy Submitting a Form
yy CSS3 Selectors ŒŒ The enctype Attribute
ŒŒ The Universal Selector ŒŒ The action Attribute
ŒŒ The Type Selector ŒŒ The method Attribute
ŒŒ The Class Selector ŒŒ Using the enctype, action, and method
ŒŒ The ID Selector/The Child Selector Attributes
ŒŒ The Descendant Selector yy Styling HTML5 Forms with CSS3 ...and more
ŒŒ The Adjacent Sibling Selector 6 RIA and Mashup
ŒŒ The Attribute Selectors yy Characteristics of RIA
ŒŒ The Query Selector
yy Moving From Web 1.0 to Web 2.0
yy Pseudo-Classes and Pseudo-Elements
ŒŒ Web 2.0 Ecosystem
ŒŒ Exploring Pseudo-Classes
ŒŒ Technology enabler for Web 2.0
ŒŒ Exploring the Pseudo-Elements
yy Web Mashup Ecosystems
yy Typography
yy Mashup Technologies
ŒŒ Popular Font Families
ŒŒ Mashing on the Web Server
ŒŒ Exploring Font Properties in CSS
ŒŒ RUI Using AJAX
ŒŒ Introducing Web Font
yy CSS Color Modes ŒŒ Mashing with JSON
yy RIA: AJAX versus Traditional Approach
ŒŒ The Opacity Property
ŒŒ The RGBA Value Format ŒŒ Evolution of Web Application
ŒŒ HSL and HSLA Values Format ŒŒ Problems with Technologies
ŒŒ Using Color Properties ŒŒ AJAX—The Solution
yy Stunning Aesthetics with CSS3 ŒŒ Creating a Sample AJAX Application
ŒŒ Using the text-shadow Property yy Technical Background
ŒŒ Exploring Gradient Properties ŒŒ JavaScript and AJAX
ŒŒ Exploring Background of a Web Page ŒŒ JSON Alternative to XML
yy CSS3 Transitions/CSS3 Transformations ŒŒ Syndication/REST and WS
yy Animations ...and more yy LAB Session ...and more
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