BA-1 (Brands, Punchlines, Business Terminologies)

Class Assignment:
1. Which brand has the punchline - “Taste the feeling”?
(a) Thums up (b) Coca Cola (c) Pepsi (d) 7 Up
Pepsi - Pepsi thi pee gaya/Har Ghoot Mein Swag; Thums up – Taste the Thunder/Take Charge /Mai Hoon
Toofani/Aaj kuch toofani karte hain; 7 Up – Hum to hain like this/ # PutTheChill
2. “Fly Higher” is the punchline of which Airlines?
(a) Go Air (b) Air Asia India (c) Vistara (d) Qatar Airways
Go Air – Owned by the Wadia Group, current Chairman of the Wadia Group- Nusli Wadia, punchline is "Fly smart."
Wadia Group also owns Britannia, Bombay Dyeing, etc. Chairman & MD - Jehangir Wadia.
Air Asia India – It is a joint venture of Air Asia Investment Limited, TATA Sons. Punchline – "Now everyone can
fly"/#WEAREALLCHAMPIONS. Sunil Bhaskara – CEO of Air Asia, Tony Fernandes is the founder of Air Asia
International.
Vistara – Joint Venture between Singapore Airlines (49%) and Tata Sons (51%). Chairman is Bhaskar Bhat and
CEO is Leslie Thng.
Qatar Airways – Punchline - "Going Places together" or “No Borders, Only Horizons”.
3. “Inspired Living” is the punchline of which of the following companies?
(a) Britannia (b) ITC (c) Dabur (d) Haier
Britannia – Owned by Wadia Group, Current Chairman – Nusli Wadia, Punchline is “Eat Healthy, Think
Better”/“Exciting Goodness”. Britannia’s products – Whole Wheat Breads, White Sandwich Breads, Daily Bread
Premium Bake, Marie Gold, Fresh Dairy, Nice Time, Good Day, Tiger, Nutri Choice, Milk Bikis, Crackers,
Bourbon, Veg Cakes, Daily Breads, Pure Magic, Little Hearts, Jim Jam+Treat.
ITC - It is an Indian conglomerate headquartered in Kolkata, West Bengal. Chairman- Yogesh Chander
Deveshwar and MD - Sanjiv Puri, Punchline is “Enduring Value”. ITC products – Insignia, India Kings, Lucky
Stike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkely, Bristol, Flake, Silk Cut, Duke & Royal, B
Natural, Aim, Fabelle, Sunfresh, Sunfeast, Aashirwaad, Bingo, Kitchens of India, Sunfeast Yippee, Mint-O,
Candyman, Gum-On, Wills Lifestyle, John Players, Classmate, Sunbean, Vivel, Essenza Di Will, Fiama Di Wills,
Engage, Superia, Vivil Cell Renew, Savlon, Paper Kraft, Shower to Shower, Mangaldeep, I-kno, Charmis, Farmland,
Wonderz Milk, MasterChef.
Dabur - India's largest Ayurvedic medicine & related products manufacturer. Dabur was founded in 1884 by SK
Burman; Punchline is “Celebrate Life”. Chairman - Anand Burman and CEO – Mohit Malhotra.
Dabur products: Dabur Amla Hair Oil, Dabur Honey, Hajmola, Oxylife Facial, Dabur Honitus Cough Drops,
Dabur Active Antacid, Odopic, Dabur Trifgol, Dabur Abhyarishta, FEM Range, Odonil, Dabur Lal Dant Manjan,
Dabur's Honitus Cough Syrup, Oxy bleach, Real Juices, Odomos, Dabur Meswak, Dabur Almond Shampoo, Dabur
Lal Tail, Dabur Red Paste, Dabur Glucose D, Hajmola Candy, Dabur Dashmularishta, Dabur Janma Ghunti, Dabur
Chyawanprash, Dabur Gulabari Range, Dabur Pudin Hara, Smoothing Treatment, Lipistat, Vatika Range, Dabur
Almond Hair Oil, Fem Gold Facial, Real Activ, Burrst, Dabur Babool Toothpaste, Dabur Badam Oil, Dabur Gripe
Water, Dabur Pudin Hara Lemon Fizz, Dabur Sat Isabgol, Hajmola Yoodley, Dabur Mentsa, Dabur Nutrigo,
Lemoneez, Dabur Stimulex Oil, Sanifresh Shine, Dabur Shilajit Gold, Dabur Restora, Hommade, Dabur Nature Care
Double Action, Dabur Active Blood Purifier,
Haier – It is a Chinese collective multinational consumer electronics and home appliances company headquartered
in Shandong province, China. Chairman and CEO: Mr. Zhang Ruimin.
4. The punchline of this bank is “Bada Bank” and is endorsed by Virat Kohli. Name the Bank.
(a) Punjab National Bank (b) State Bank of India
(c) Union Bank of India (d) IDBI Bank
State Bank of India – “The Banker to Every Indian”; Union Bank of India – “Good people to bank with”
IDBI Bank – “Bank aisa, dost jaisa/ Aao Sochein Bada”.

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Other Brands endorsed by Virat Kohli – Royal Challengers, Fair & Lovely Max Fairness, Cinthol deodorant,
Premier Futsal League 2016, Vicks Action 500, Audi, Tissot, Gionee, PNB, Manyawar, Shyam Steel, TVS Sport,
Remit2 India (online money transfer brand), Valvoline Engine Oil, American Tourister, Uttarakhand Tourism, Puma,
Boost, MRF, SMAAASH, TOO YUMM, Star Sports, Ocean One8 Energy Drink, UB Groups Royal Challenge Energy
Drink, Luminous Power, Uber India, Hero MotoCorp Xtreme 200R, Colgate Neo, Wrogn (Clothing Brand), Lloyd
TV, Duraguard Cement, Philips India.
5. Which of the following companies will be launching its operation in India?
(a) Volvo (b) Kia (c) Chevrolet (d) Toyota
Korean automaker, Kia Motors company is planning to enter the Indian market in 2019 with their 'Made for India‟
SUV- SP2 Concept. The company is currently building a production facility on a Greenfield land in Anantpur district,
Andhra Pradesh. The expected annual production capacity is 300,000 units. Punchline of KIA Motors – The Power
to Surprise.
Volvo – XC90, XC60, XC40, XC90 EXCELLENCE, V90 CROSS COUNTRY, V40, V40 CROSS COUNTRY, S60
CROSS COUNTRY, S60, S90.
Hyundai – Xcent, Elite i20, Verna, Grand i10, Tucson, i20 Active Crete, EON, Elantra, Santro.
Maruti Suzuki – Alto K10, Alto 800, Omni, Wagon R, Ciaz S (Nexa), Gypsy, Eeco, Swift, Celerio X, Ignis (Nexa),
Swift Dzire, Ertiga, Ciaz (Nexa), Baleno (Nexa), Celerio, Baleno RS(Nexa), S- Cross (Nexa), Vitara Brezza, Dzire,
Hayate EP, V-Strom 650XT, Access 125, Intruder, Access 125(SE), Hayabusa, Gixxer, GSX, V-Strom 1000, Let‟s,
Burgman Street, Gixxer SF, Gixxer SP, Gixxer SFSP.
6. Which company has been voted as the Most Admired Company in US as per the Fortune Magazine?
(a) Sony (b) Apple (c) Microsoft (d) Samsung
For the second year in a row, Apple is the world's most-admired company, according to a Fortune survey of 3,750
business executives, directors, and analysts. The top ten includes all but one of the GAFA companies (Google,
Apple, Facebook, and Amazon). The missing member, Facebook, is all the way down in 44th spot. That's a massive
drop from 12th position last year, thanks largely to its data privacy woes of 2018. Top 10 - Apple, Amazon,
Berkshire Hathaway, Walt Disney, Starbucks, Microsoft, Alphabet (Google), Netflix, JPMorgan Chase, FedEx.
7. For which brand has AR Rahman composed and sung in the TV Commercial called „Fearless songs‟?
(a) Boost (b) Horlicks (c) Redbull (d) None of these
Horlicks & A R Rahman Collaborate To Make Learning Easier For Students This Exam Season With „Fearless
Songs‟. Horlicks is now owned by HUL after the acquisition of GSK Consumer Healthcare.
Brand Ambassador of Boost – Virat Kohli; Boost is now owned by HUL after the acquisition of GSK Consumer
Healthcare.
8. Who is the Brand Ambassador of Nissan Datsun?
(a) Sachin Tendulkar (b) Vidya Balan
(c) Aamir Khan (d) Ranveer Singh
Brands endorsed by Sachin Tendulkar – Luminous Inverters, Aviva, Kaspersky Antivirus, Toshiba, LivPure,
Jaypee Cement, Musafir.com, Liv guard, Oxigen, Aster, BMW, Pleasure Cruise, Novo Nordisk‟s Diabetes
Campaign, Anti-Liquor & Anti - Drug Campaign, IDBI Federal, Quaker Oats Milk, DBS Bank, Apollo Tyres, Britannia
Brands endorsed by Aamir Khan – Vivo, Star India, Nissan Datsun, China Hails.
Brands endorsed by Vidya Balan – Nihar Shampoo Amla, National Sanitation, Campaign, Catch Masala,
Samajwadi Pension Yojana, Realty firm Signature Global, Muthoot Pappachan Group (Fincorp), Senco Gold &
Diamonds, Prestige,
Brands endorsed by Ranveer Singh – Durex, Royal Stag, Quikr, Adidas, Rupa Frontline, Maruti Ciaz, Ching‟s
Secret, Hungama, Patrika Group‟s, Make my trip, Head & Shoulders, Colgate Max Fresh, Thums up, Switzerland
Tourism, KFC, Ola, Dish TV, Siyaram‟s, Club Factory, Kellogg‟s India (Oats), NIVEA Men, JACK AND JONES
“DON‟T HOLD BACK, Football‟s Premier League, Set Wet Deos, HP Lubricants‟ engine oil.

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9. “Dream 11, Bharat Matrimony, Netmeds.com, Exide Life Insurance” are brands endorsed by __________.
(a) M. S. Dhoni (b) Hrithik Roshan
(c) Amitabh Bachchan (d) John Abraham
Other brands endorsed by M. S. Dhoni - TVS Star City, Brylcreem, Gulf Engine Oil, McDowell No. 1, Orient
PSPO, Ashok Leyland, Grand Midwest Group, Revital, Vivo Pro Kabaddi, Lifestyle, Lava Mobile, Sony, Exide Life
Insurance, Zed black agarbatti, Star Sports, Seven, Snickers, Master Card, Dream 11, WardWiz (German
Cybersecurity Company), SoundLogic (Dhoni as Partner - Evangelist), Officer‟s Choice Blue Snacks, Bharat
Matrimony, Hero ISL Trophy, Netmeds.com, Panerai (Italian Sports Watch Maker), Indigo Paints, Peter England,
Sumadhwa Groups, IndiaBulls Dhani.
Brands endorsed by Hrithik Roshan – Liberty, Rado, Hampstead – Siyarams, Oppo, Emami – HE, Deodrant,
Nirma Washing powder, VIP Bags, Myntra, RMD Boards, HRX, Acer, Flair, Zebronics, Mountain dew, Tata Tigor.
Brands endorsed by Amitabh Bachchan - Parker Pens, Reid & Taylor, Emami Boro Plus, Dabur, Pulse Polio,
Campaign, Gujarat Tourism, Just Dial, Kalyan Jewellers, Force Motors, Daawat Rice, Luxor Nano Clean, Incredible
India, TVS Jupiter, Navratna Oil, Cycle pure Agarbatti, Firstcry.com, Swachh Bharat, Abhiyaan, Tata Sky,
Robomate+, Dr. Fixit, Everest Masala, Binani Cement, One plus, Jio, Mankind Pharma, Lux Venus / Lux Inferno,
GBTL Grasim, Muthoot Finance, SYSKA, Amazon Prime, Dettol India.
Brands endorsed by John Abraham – Castrol, Yamaha, Sofit, Grasim Suitings, Nissan, Solitairian Group,
Arunachal Pradesh Tourism, Philips, Garnier, Skybags, Guardian Healthcare (GNC).
10. Out of the following, which of the fast food chains is NOT owned by Yum Brands?
(a)Taco Bell (b) KFC (c) Burger King (d) Pizza Hut
Burger King owned by Restaurant Brands International Inc. is a Canadian multinational fast food holding company.
Formed in 2014 by the $12.5 billion merger between American fast food restaurant chain Burger King and Canadian
coffee shop and restaurant chain Tim Hortons, and expanded by the 2017 purchase of American fast food chain
Popeyes Louisiana Kitchen, the company is the fifth-largest operator of fast food restaurants in the world behind
Subway, Mcdonald's, Starbucks and Yum! Brands (KFC, Pizza Hut, Taco Bell).
11. “Non Stop You” is the punchline of which of the following airlines?
(a) Etihad (b) Lufthansa (c) Qatar Airways (d) Spice Jet
Etihad: Punchline– “Flying reimagined”/ “Make Fly Great Again”/ Choose Well
Qatar Airways: Punchline – “Going Places Together” or “The World like Never Before”.
Spice Jet: Punchline – “Red. Hot. Spicy”, Chairman & MD - Ajay Singh
12. “Passion For Life” is the punchline of which of the following companies?
(a) Ford Motors (b) Hyundai (c) Renault (d) Tata Motors
Ford Motors – “Go Further”
Hyundai – “New Thinking, New Possibilities”
Tata Motors – “Ek Kadam Aage” / “Connecting Aspirations”.
13. “Make Smiles” is the punchline of _________.
(a) Gionee (b) Apple (c) Lenovo (d) Acer
Dell Computers - “The power to do more” / “Let the Transformation begin”
Apple – “Think Different”
Lenovo – “For those who do”
Acer – “Explore beyond Limits” / “Explore Possibilities with Intel”
14. “Your News. Your Changes. Your Habit.” is the brand punchline of which of the following channels?
(a) India Ahead (b) Times Now (c) Republic TV (d) NDTV
India Ahead – “Unbiased Version of the news as it happens”
Times Now – “Always with the news” / “Action begins here”
NDTV – “Truth First” / “Fight for Change, You‟ve got a friend”

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15. Vitingo, a nutritional water soluble powder is the product owned by which Company?
(a) Coca Cola (b) PepsiCo. (c) Parle Agro (d) None of these
Coca Cola Products – Coca Cola, Limca, Thums–Up, Fanta, Sprite Zero, Kinley, Rani Float, Vitingo, Barbican,
Thums Up Charged, Smart Water, Zico, Maaza, Coke, Sprite, Georgia, Pulpy Orange, RimZim, Minute Maid,
Bonaqua, Coco-cola Lite, Schweppes, Coke Zero, Diet Coke, Vio Flavoured Milk, Aquarius, Fanta Green Mango,
Fuze Tea.
Pepsi Co. Products – Pepsi, 7–UP, Slice,Mirinda, Doritos,Lays, Mountain Dew, Quaker Oats, Tropicana,
Gatorade, Uncle Chips, Lipton Ice Tea, Cheetos, Aquafina, Kurkure, Nimbooz, Diet Pepsi, Sting
Parle Agro Products – Frooti, Cafe Cuba, Appy Fizz, Hippo, Frio, Bailley, Bailley Soda, Dhishoom, Appy, Frooti
Fizz.
16. “Radio One 94.3 FM” is now owned by which of the following companies?
(a) Entertainment Network India Limited (b) Mid Day (Next Radio Ltd.)
(c) Network 18 (d) SUN TV Network
Entertainment Network India Limited (ENIL) owned Radio Mirchi and 4 stations of Ishq 104.8 FM at Amritsar,
Jodhpur, Patiala and Shimla.
Sun TV Network (Sun Group) owned Red FM.

MAJOR RADIO STATIONS

Station Owner
Radio City Jagran Prakashan Ltd.
Radio Mirchi ENIL (Bennett Coleman & Co.) - The Times Group
Radio One 94.3 Next Radio Ltd. (a subsidiary of Next Media Works), Jagran Prakashan Ltd
Big FM 92.7 Reliance Broadcast Network
Red FM Sun Group
Fever 104 HT Media Ltd.
Ishq 104.8  ENIL - 4 Stations at Amritsar, Jodhpur, Patiala and Shimla
 TV Today - 3 Stations at Delhi, Mumbai and Kolkata
Zabardast Hit 95 Clear Media (India) Pvt. Ltd.
I 07.2 (Radio Nasha) HT Media Ltd.

17. Brand Ambassador of e-commerce Travel company “Make my trip” is/are______

i. Ranveer Singh ii. Salman Khan iii. Alia Bhatt iv. MS Dhoni
(a) Only i (b) Both i & iii (c) Only iv (d) All of these
Brands endorsed by Ranveer Singh – Durex, Royal Stag, Quikr, Adidas, Rupa Frontline, Maruti Ciaz, Ching‟s
Secret, Hungama, Patrika Group‟s, Make my trip, Head & Shoulders, Colgate Max Fresh, Thums up, Switzerland
Tourism, KFC, Ola, Dish TV, Siyaram‟s, Club Factory, Kellogg‟s India (Oats), NIVEA Men, JACK AND JONES
“DON‟T HOLD BACK, Football‟s Premier League, Set Wet Deos, HP Lubricants‟ engine oil.
Brands endorsed by Salman Khan - Astral Poly Technik, Thums Up, Rotomac, Relaxo, Yatra.com, Dicxy Scott,
Revital, Suzuki Hayate, PN Gadgil jewellers, Rio Olympics, BMC‟s Swachh Bharat Abhiyan, Emami, CP PLUS CCTV,
Appy Fizz, Amazon Prime.
Brands endorsed by Alia Bhat – Caprese, Maybelline, Philips, Cadbury Perk, Garnier Fructis, Hero Pleasure,
Cornetto, Gionee, Make My Trip, Idee Eyewear, Frooti Fizz, BLUESTONE.COM, Adar Poonawalla Clean City
Initiative, Uber Eats, Nokia, Amazon, Sunfeast Dark Fantasy.
18. Which Auto Co. has launched a new SUV Alturas G4 in India?
(a) Mahindra (b) Toyota (c) Honda (d) Hyundai
Mahindra Alturas G4 – “Royalty Redefined”

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19. Samsung has replaced which advertiser as the brand with the biggest advertising spends worldwide?
(a) Procter and Gamble (b) PepsiCo.
(c) Coca Cola Ltd. (d) None of these
AdAge has released its annual assessment of the world‟s largest advertisers and a new brand sits atop the list with
Samsung unseating P&G after spending $11.2 billion – a 13 percent increase. Samsung paced packaged-goods
powerhouse P&G, which dolled out an estimated $10.5 billion on advertising and other marketing costs in the year
ending June 2018 in a spending cycle that changed little over the previous year for P&G.
20. Which of the following companies has launched an SUV named KICKS?
(a) Mahindra (b) Nissan (c) Tata Motors (d) Hyundai
Nissan KICKS : “The Intelligent SUV”
Mahindra : Newly launched Cars - Alturas G4, Marazzo, TUV 300 plus, XUV 300.
Tata : Newly launched Car - Harrier
21. Which of the following is the full form of 'FSSAI'?
(a) Food Safety & Stringent Authority of India
(b) Food Standard & Safety Authority of India
(c) Food Safety & Standard Authority of India
(d) None of these
22. Which Indian company has struck a deal to buy brands Complan, Nycil and Glucon D from Kraft Heinz which earlier
belonged to Heinz?
(a) HUL (b) ITC (c) Zydus Wellness (d) None of these
The Kraft Heinz Company has entered into a definitive agreement to sell Indian brands Complan, Glucon-D,
Nycil and Sampriti to Zydus Cadila at a valuation of approximately INR 46 billion (approximately USD $ 625 million)
on a debt free and cash free basis.
Zydus Wellness Products – Sugar Free, EverYuth and Nutralite and innovations offering new benefits to
consumers.
23. “Amitabh Bachchan” currently endorses which of the following brands?
i. Firstcry.com ii. SYSKA iii. TVS Jupiter iv. Dr. Fixit v. Dawat Rice
(a) i, ii, v (b) iii, iv, v (c) ii, v (d) All of these
Brands endorsed by Amitabh Bachchan - Parker Pens, Reid & Taylor, Emami Boro Plus, Dabur, Pulse Polio,
Campaign, Gujarat Tourism, Just Dial, Kalyan Jewellers, Force Motors, Daawat Rice, Luxor Nano Clean, Incredible
India, TVS Jupiter, Navratna Oil, Cycle pure Agarbatti, Firstcry.com, Swachh Bharat, Abhiyaan, Tata Sky,
Robomate+, Dr. Fixit, Everest Masala, Binani Cement, One plus, Jio, Mankind Pharma, Lux Venus / Lux Inferno,
GBTL Grasim, Muthoot Finance, SYSKA, Amazon Prime, Dettol India.
24. To whom do the brands „Eno‟ and Horlicks‟ belong, which were earlier owned by GlaxoSmithKline (GSK)?
(a) Colgate-Palmolive (b) HUL (c) Nestle (d) P & G
Hindustan Unilever Ltd (HUL) became the country‟s largest listed foods company, powered by a ₹ 31,700 crore
all-stock acquisition of GlaxoSmithKline Consumer Healthcare Ltd that has gave the local unit of Unilever brands
such as Horlicks, Boost and Viva. The transaction involved the merger of GSK India with HUL, a public company
listed on the NSE and BSE, following which GSK owned approximately 5.7% of HUL. It gave the company access to
Horlicks, Boost and Maltova malted drinks brands as well as distribution rights for a five-year period over over-the-
counter and oral care brands such as Sensodyne, Eno and Crocin.
25. "Fortune Select" brand of hotels belong to which of the following companies?
(a) East India Hotels (b) Indian Hotels Limited
(c) Leela Group of Hotels (d) ITC
East India Hotel – Parent company of Oberoi
Indian Hotel - Parent company of Taj
26. Who has been appointed as the Brand Ambassador of Uber Eats?
(a) Ranveer Singh (b) Alia Bhatt (c) Shahrukh Khan (d) Virat Kohli

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Other brands endorsed by Alia Bhat – Caprese, Maybelline, Philips, Cadbury Perk, Garnier Fructis, Hero
Pleasure, Cornetto, Gionee, Make My Trip, Idee Eyewear, Frooti Fizz, BLUESTONE.COM, Adar Poonawalla Clean
City Initiative, Uber Eats, Nokia, Amazon, Sunfeast Dark Fantasy.
Brands endorsed by Shahrukh Khan - Kolkata Knight Riders, Tag Heuer, ICICI Bank, D‟decor Fabrics,
Pepsodent, West Bengal Tourism, Nerolac Paints, Lux ONN, Belmonte, West Bengal Tourism, Kingdom of dreams,
Mahagun, Frooti, Hindware, DHFL, Big Basket, Reliance Jio‟s, Yepme.com, ITC Sunfeast, Emami Fair & Handsome,
Himani Navratna Cool Talc, Videocon, Food panda, Hyundai, BYJU‟S, Swacch Bharat Abhiyan‟s “SwacchCan”,
Hindware, Aqualite, Denver, Signature, Mitsubishi Electric.
27. Network 18, founded by Raghav Bahl is now owned by________.
(a) India Today Group (b) Reliance Industries
(c) NDTV Group (d) Times of India Group
28. “Sting”, a carbonated energy drink has been launched in India by which of the following brands?
(a) GlaxoSmithKline (b) Pepsi Co. (c) Bisleri (d) Coca-Cola
GlaxoSmithkline – Aquafresh Toothpaste, Otrivin, Ostocalcium, ActiGrow, Iodex Foodles, Actibase
Bisleri – Vedica, Bisleri Soda, Urzza, Bisleri Pop (Spyci, Pina Colada, Limonata, Fonzo).
29. „Set the Roads on fire‟ is the punch line that you would associate with ___________.
(a) Mahindra XUV 300 (b) Honda City
(c) Maruti Ignis (d) Tata Hexa
Honda City – “Worlds Ahead” / “My City, My Pride”.
Maruti Ignis – “None of a Kind” / “A new adventure is about to begin”
Tata Hexa – “Whatever it takes to rule the urban jungle”/ “#NaughtyorNice”/ “Rugged Spirit, Refined Style”.
30. Match the following Brand Ambassadors with their corresponding Brands:
(a) Amitabh Bachchan (i) Filpkart
(b) Varun Dhawan (ii) Chings Secret
(c) Ranveer Singh (iii) Syska
(d) Ranbir Kapoor (iv) FBB
(a) i, ii, iii, iv (b) iv, iii, ii, i (c) iii, iv, ii, i (d) iv, iii, ii, i
Brand endorsed by Ranbir Kapoor – John Players, Marks for Sport Campaign, Lays, Lenovo, Tag Heuer,
Renault, Cadbury Oreo, askme.com, Asian Paints Ultima Protect, Yatra.com, Philips, Panasonic OLED TV, Flipkart
Brand endorsed by Varun Dhawan – Lux Cozy, Sky Bags, Fossil, smartwatch, Adar Poonawalla Clean City
Initiative, Idee, FBB, Ponds, Mahindra KUV 100, Maaza, Panasonic, Addiction Deo, Wechat, Nestle Fruito, Buffalo,
Sony SUB (Happiness Ambassador), Maruti Suzuki, ResiQuick, Brylcreem, Layer‟s Shot, Skill India Campaign,
Amazon Prime
31. Match the following new cars brands launched with the company:
1. Captur (a) Hyundai
2. Harrier (b) Renault
3. Freestyle (c) Tata Motors
4. Tucson (d) Ford Motors
(e) Maruti Suzuki
(a) a, b, c, d (b) b, c, d, a (c) c, d, a, b (d) d, c, b, a
Renault Captur – “The longest and widest in its class”
Tata Harrier – “Above All”
Ford Freestyle – “The perfect Ally for the freestyle you is here.” / “Josh hai dil Main”
Hyundai Tucson – “Born Dynamic” / “Fusion of innovation & premium Comfort”
32. The punchline „Smooth as a Shark, Silent as a Shark‟ belongs to which of the following brands of cars?
(a) Mahindra Marazzo (b) Tata Harrier
(c) Mahindra Alturas G4 (d) None of these
Mahindra Alturas G4 – “Royalty Redefined”

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33. The punchline “All Sense. All Sedan” is associated with which of the following brands?
(a) Honda Verna (b) Toyota Platinum Etios
(c) Renault Kwid (d) Toyota Yaris
Honda Verna – “Intelligent by Design”
Toyota Platinum Etios – “The Sedan that always puts your family first”
Renault Kwid – “Live for More”
34. “High Performance Delivered” is the punchline of __________.
(a) Panasonic (b) Hitachi (c) Toshiba (d) Accenture
Panasonic – “Ideas for life” / “A Better Life, A Better World”
Hitachi – “Inspire the next” / “Ab Har Ghar Ke Liye”
Toshiba – “Leading Innovation”
35. Industries in the forefront of development which may become large industries in the future are called _______.
(a) Industries with no future (b) Sunrise Industries
(c) Low gain industries (d) None of these
36. What is Crowd Funding?
(a) A practice of funding projects through Stock Market
(b) A practice of funding projects through Private – Equity funds
(c) A practice of funding projects through Venture Capitalist
(d) A practice of funding projects through raising small amount of money from large number of people
through the Internet
37. Capital for investment in projects, which have a high risk potential is:
(a) Capital for less risks (b) Capital for Saving (c) Venture-Capital (d) None of these
38. Bearer Cheque is a cheque that is payable to:
(a) A person whosoever presents it to the banker
(b) Only to the named person
(c) Only to the account holder
(d) None of these
39. A person acting in place of another with the latter‟s permission, e.g. voting for him at a shareholders‟ meeting
means:
(a) Nominee (b) Proxy (c) Assignee (d) None of these
40. The costs involved in the ordinary day-to-day organization of a company are known as _______.
(a) Variable costs (b) Operating costs (c) Fixed costs (d) None of these
41. A list of investments in stocks, shares, etc. that a person or institution has made means _______.
(a) Investment matrix (b) Investment blue-print
(c) Portfolio (d) None of these
42. An extension time allowed to a debtor for repayment of debt means _______.
(a) Debt holiday (b) Moratorium (c) Debt extension (d) None of these
43. In India, to calculate inflation which index is used?
(a) Consumer Price Index (b) Wholesale Price Index
(c) Inflationary Price Index (d) None of these
44. What is “Hypothecation”?
(a) Pledging of property to secure a loan without loss of title/ownership
(b) A period of swiftly rising prices
(c) Withdrawal of money for active circulation
(d) A technique of insurance against fluctuation of prices
45. An illegal secret commission paid to some, such as a government official, who helps in a business deal is:
(a) Bureaucratic malpractice (b) Bribe
(c) Kickback (d) None of these

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46. Laissez-Faire is a _______.

(a) Restricted Trade Policy (b) Free Trade Policy
(c) Protected Trade Policy (d) None of these
47. Listed Company means a company whose:
(a) Shares are not available
(b) Shares cannot be bought or sold
(c) Shares can be bought and sold on the Stock Exchange
(d) None of these
48. “In the red” means______.
(a) Break down (b) Shut down
(c) Showing a debit or loss (d) None of these
49. Unofficial trading after the normal trading hours of the stock exchange is a _______.
(a) Night trading (b) Black trading (c) Kerb trading (d) None of these
50. To approach managers and executives in order to try to persuade them to move to jobs in other companies is:
(a) Head search (b) Head-hunt (c) Head count (d) None of these
51. Compensation paid to an executive of a company on his displacement and especially on his retirement means
_______.
(a) Last Reward (b) Golden Handshake (c) Departing Reward (d) None of these
52. “Golden Parachute” means _______.
(a) Compensation to a worker on his displacement/retirement
(b) Compensation package for displaced folding up companies
(c) Compensation package designed by top executives of companies to prevent any threat of takeover
(d) None of these
53. What is Safety Stock?
(a) Stock kept in safe keeping
(b) Extra stock kept as protection against stock out
(c) Stock kept as a guarantee against future orders
(d) None of these
54. Goods which are brought into a country illegally, without paying custom duty are ______.
(a) Contraband (b) Barred Goods (c) Illegal Goods (d) None of these
55. Exchequer means:
(a) The government department dealing with public revenue
(b) The government department dealing with banks
(c) The government department dealing with industries
(d) None of the above
56. What is “Zero based Budgeting”?
(a) Practice of building budgets according to what is needed regardless of whether it is higher or lower
than previous one
(b) Practice of budgeting based on an assumption that project would be Zero.
(c) Practice of budgeting based on an assumption that loss would be Zero.
(d) All of these
57. Shares of particularly well-known and established companies which have shown consistent growth over the years
are called:
(a) Blue tokens (b) Blue tiles (c) Blue chips (d) None of these
58. What is “Fiduciary Loan”?
(a) A loan given based on collateral guarantee
(b) A loan given based on personal guarantee of a person
(c) A loan given without requiring any security
(d) A loan given without consent of parties

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59. A policy of complete national economic self-sufficiency and independence from imports means _______.
(a) Monopoly (b) Import free (c) Trade free (d) Autarky
60. Which of the following system has been replaced by Reserve Bank of India's new Marginal Cost of funds based
Lending Rate (MCLR) system?
(a) Bank Rate System (b) Repo Rate System
(c) Reverse Repo Rate System (d) Base Rate System
61. What is an “Escrow”?
(a) Denotes material held by a third party until contractual obligations are met
(b) Denotes money, security or other property held by a third party until contractual obligations are
met
(c) Denotes money, security or other property kept in another account
(d) None of these
62. What is “Ex – Gratia” payment?
(a) Payment made without legal obligation and not forming part of a contractual relationship
(b) Payment made out of a legal obligation
(c) Payment made as part of contractual relationship
(d) None of these
63. What is “Honorarium”?
(a) Payment to the professional which is more than full fee
(b) Payment to a professional which is equal to full fee
(c) Payment to a professional which is less than full fee
(d) None of these
64. What is a “Letter of Credit”?
(a) An order from a bank abroad authorizing payment to person named in it upon fulfilment of credit
conditions
(b) An order from an Indian bank to another authority payment to a person named in it
(c) An order from the government to the bank authority payment to a person named in it
(d) None of these
65. What are “Junk Bonds”?
(a) Debt instrument which do not meet requirements like timely payment of interest
(b) Debt instrument which hold no value
(c) Debt instrument which are discounted in value
(d) None of these
66. What is “Minimum Alternate Tax”?
(a) Paid by individuals below individual tax slab rates
(b) Paid by companies with less than Rs.10 lakhs of revenue
(c) Paid by profit making companies, irrespective of the exceptions they claim
(d) None of these
67. What is a “Turn Key” project?
(a) A project handled by different companies as part of the product
(b) A project handled by one company from start till completion and is ready to use
(c) A project handled by one company in different locations
(d) None of these
68. As per the Interim Budget 2019-20, Individual tax payers with taxable income of up to what amount will get full tax
rebate from now on?
(a) ₹ 3 lakh (b) ₹ 5 lakh (c) ₹ 7 lakh (d) ₹ 9 lakh
69. The Government has decided to hike the gratuity limit from ₹ 10 lakh to _________.
(a) ₹ 20 lakh (b) ₹ 15 lakh (c) ₹ 30 lakh (d) None of these
70. Standard deduction increased for salaried class from ₹ 40,000 to __________.
(a) ₹ 75,000 (b) ₹ 60,000 (c) ₹ 50,000 (d) None of these

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71. How much amount the government has allocated for defence budget?
(a) ₹ 2 Lakh crore (b) ₹ 3 Lakh crore (c) ₹ 1 Lakh crore (d) None of these
72. According to the interim budget 2019-20, the fiscal deficit target for 2019-20 is:
(a) 3.4% (b) 3.3% (c) 3.2% (d) 3.1%
73. What is the Disinvestment target for year 2019-20 as per the Interim Budget 2019-20?
(a) ₹ 80,000 Crores (b) ₹ 65,000 Crores (c) ₹ 90,000 Crores (d) ₹ 60,000 Crores
74. Government to contribute how much percent amount under New Pension Scheme?
(a) 14% (b) 12% (c) 10% (d) 8%
75. UBI Stands for:
(a) Universal Basic Income (b) Uniform Basic Income
(c) Unilateral Basic Income (d) None of these

Home Assignment:
1. With which brand would you associate the punchline “How alive are you”?
(a) BMW (b) Mercedes Benz (c) Jaguar (d) Rolls Royce
BMW – “Sheer Driving Pleasure”, Mercedes Benz – “The best or nothing”, Rolls Royce owned by BMW, also owns
Mini Cooper
Jaguar owned by TATA Motors, jointly called Jaguar Landrover.
2. What is ALIPAY?
(a) Third Party Mobile & Online Payment Platform
(b) Internet based Credit Rating Agency
(c) Internet based Financial Services Website
(d) Internet based Global Trade Classified Website
3. Which of the following actors endorses Nissan Datsun?
(a) Aamir Khan (b) Ranbir Kapoor (c) Salman Khan (d) Farhan Akhtar
Brands endorsed by Farhan Akhtar - Dulux Paints, Pureit, IndusInd Bank, Ford Figo Aspire, AskmeBazaar,
Nutrilite by Amway, Britannia Nutrichoice, Chivas Regal, Rishabh Group, Apollo Munich Health insurance, Linen
Club.
Brands endorsed by Aamir Khan – Vivo, Star India, Nissan Datsun, China Hails
4. With which company would you associate the punchline - “Hello Tomorrow” or “Fly Better”?
(a) American Airlines (b) British Airways (c) Emirates Airlines (d) KLM
KLM – Royal Dutch Airlines – official carrier of Netherlands
5. “Fruitella” is a brand owned by which of the following companies?
(a) Marico (b) Hindustan Unilever (c) Parle Agro (d) Perfetti Van Melle
6. Match the following:
(a) Vivo (i) Deepika Padukone
(b) Uber Eats (ii) Anushka Sharma
(c) Kerovit (iii) Alia Bhatt
(d) Nescafe (iv) Aamir Khan
(a) i, ii, iii, iv (b) iv, iii, ii, i (c) ii, iii, iv, i (d) i, ii, iv, iii
7. "Maserati" is ___________ based car manufacturing company.
(a) Germany (b) Italy (c) France (d) Japan
8. “Taking India to the world / Always Big in your life” are the punchlines of which of the following business group?
(a) Aditya Birla Group (b) Reliance Industries
(c) Tata Sons (d) Godrej

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Aditya Birla Group: Chairman - Kumar Mangalam Birla

Reliance Industries: Chairman & MD - Mukesh Ambani
Tata Sons : Chairman- N. Chandrasekaran
Godrej : Chairman- Adi Godrej
9. “Lamba Sath, Bharose ki Baat” is the punchline of:
(a) Exide Life Insurance (b) Apollo Munich
(c) Bharti Axa Life Insurance (d) Religare
10. Mobile app “Ganna.com” is owned by_________.
(a) Zee Network (b) ESPN (c) Network 18 (d) Times Internet
11. “None of a kind”/ “A new Adventure is about to begin” is the punchline of_________.
(a) Renault Kwid (b) Maruti Ciaz (c) Maruti Ignis (d) Toyota Fortuner
12. “Rani Float”, a brand of fruit-based beverages has been launched by:
(a) Pepsi (b) Bisleri (c) Coca-Cola (d) GlaxoSmithKline
13. “Excitement like never before” and “Be Limitless” are the punchlines of:
(a) JBL (b) BOSE (c) Maruti Suzuki Swift (d) Renault
14. „Burgman Street‟ is a brand of two wheeler launched by___________.
(a) Yamaha (b) Mahindra (c) Honda (d) Suzuki
15. The medicine brand "STREPSILS" is owned by which of the following companies?
(a) Godrej (b) Procter &Gamble (c) Reckitt Benckiser (d) Hindustan Unilever Limited
16. "Above All" is the punchline of which of the following brands?
(a) Vitara Brezza (b) Mahindra Bolero
(c) Toyota Fortuner (d) Tata Harrier
Vitara Brezza – “Play Glamorous”
Mahindra Bolero – “Take on anything”
Toyota Fortuner – “The art of power” or “Sculpted and Powered to Perfection”
17. Match the following brands with their corresponding Brand Ambassadors:
(a) Kangana Ranaut i. Berger Paints
(b) Anushka Sharma ii. Rajnigandha Pearls
(c) Sonam Kapoor iii. Goibibo
(d) Katrina Kaif iv. Banihal.com
v. Boro Plus
(a) v, ii, iv, i (b) i, ii, iii, v (c) ii, iii, i, v (d) ii, iii, iv, v
18. "Krack", "Moov", "D' cold" are all brands owned by which of the following companies?
(a) Paras Pharma (b) Mankind
(c) Reckitt & Benckiser (d) GlaxoSmithKline
19. "Horlicks", "Boost", and "Viva" are all owned by which of the following companies?
(a) Paras Pharma (b) Mankind (c) GlaxoSmithKline (d) HUL
Mankind brands – Manforce condoms, Prega News, Gasofast, Addiction Deos
20. Well-known brands like “Olay”, “Ariel”, “Vicks”, are owned by_________.
(a) Hindustan Unilever Limited (b) Procter & Gamble
(c) Godrej (d) None of these
21. “Experience the new” is the punchline of which of the following Exchanges?
(a) Bombay Stock Exchange (b) National Stock Exchange
(c) United Stock Exchange (d) None of these
22. “Experience Certainty”/ “Experience Energy” is the punchline of which of the following companies?
(a) TCS (b) Infosys (c) Wipro (d) Dell
Infosys – “Building Tomorrow Enterprise”/ “Navigate your Next”
Wipro – “Applying Thought”/#BetheNew

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Dell computer – “Power to do more”/ “#EkBehtarKalKaAarambh”

23. Which well known cinema theatre in Chennai is part of SPI Cinemas now being acquired by PVR Ltd?
(a) Sathyam (b) DT Cinemas (c) Cinepolis (d) None of these
24. Match the following:
(a) Way of Life (i) Yamaha
(b) Revs your heart (ii) Suzuki
(c) The power of dreams (iii) Hero Motocorp
(d) Unleash the Hero within (iv) Honda
(a) i, ii, iii, iv (b) iv, iii, ii, i (c) ii, i, iv, iii (d) ii, iii, i, iv
25. "Good people to bank with" is the punchline of ___________.
(a) Vijaya Bank (b) Corporation Bank
(c) Union Bank of India (d) None of these
Vijaya Bank – “A friend you can bank upon”
Corporation Bank – “Prosperity for all”/ “A Premier Public- Sector Bank”
26. "Imagination at work" is the punchline of ____________.
(a) General Electric (b) Boeing
(c) Kerala Tourism (d) None of these
27. Marketable financial bills of the central government are called _______.
(a) Discount Bills (b) Treasury Bills
(c) Pay off bills (d) None of these
28. Ultimate burden of tax is _______.
(a) Tax Incidence (b) Tax Impact (c) Tax Effect (d) None of these
29. A situation, which provides some relief from tax, in whole or part is _______.
(a) Tax break (b) Tax holiday (c) Low tax layer (d) None of these
30. Rewards for employment over and above the wages and salaries paid are called _______.
(a) Incentives (b) Fringe Benefits
(c) Bonus (d) None of these
31. The ultimate burden of a tax; occurrence or influence of an economic act is _______.
(a) Incidence (b) Impact (c) Imposition (d) None of these
32. The payment of the interest due on a debt is called _______.
(a) Payment of tax (b) Payment of debt
(c) Service of Debt (d) None of these
33. A loan bearing either no rate of interest or an interest rate, which is below the true cost of the capital lent means:
(a) Interest free loans (b) Mid-term development loan
(c) Soft-loan (d) None of these
34. Any impediment to free trade is _______.
(a) Trade barrier (b) Trade facilities (c) Trade stoppage (d) None of these
35. ___________ is an instrument in which a company located in country other than U.S. issues its shares for trading on
the U.S. stock exchange.
(a) American Depository Receipt (b) Financial Instrument
(c) Forward Integration (d) Hypothecation
36. An association of producers agreeing to limit the output of their product in an effort to raise prices and profits is:
(a) Trade Union (b) Export (c) Cartel (d) Association
37. Earnings on stocks paid to shareholders is:
(a) Dividend (b) Short term capital gain
(c) Equity earning (d) None of these
38. Assets which have material existence, such as stocks, plant, etc are called _______.
(a) Valuable assets (b) Non-material assets (c) Tangible Assets (d) None of these

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39. Price-cutting by two or more competitors in an attempt by each to gain a larger share of the market to eliminate its
rivals means :
(a) Price maintaining (b) Price increase (c) Price war (d) None of these
40. A market situation in which a few producers/suppliers are able to influence the market price is:
(a) Monopolistic competition (b) Perfect competition
(c) Oligopoly (d) None of these
41. The term “Caveat Emptor” stands for:
(a) Let the sellers beware (b) Let the buyers beware
(c) All else being equal (d) All else being unequal
42. The amalgamation of two or more business into a single entity means a/an _______.
(a) Take over (b) Merger (c) Acquisition (d) None of these
43. A letter which states what a company intends to do if a certain event takes place is called______.
(a) Letter of inauguration (b) Letter of production
(c) Letter of intent (d) None of these
44. A state of having sufficient cash resources and assets easily convertible into cash in order to meet debts as they fall
due is called_______.
(a) Non-availability of cash (b) Liquidity
(c) Liability (d) Convertibility
45. A listing of all plant, equipment furniture, etc is:
(a) Inventory (b) Asset listing (c) Asset book keeping (d) None of these
46. The amount of authorized capital issued by a company is a _______.
(a) Issued capital (b) Mortgaged capital (c) Working capital (d) None of these
47. A vigorous advertising and promotional campaign which is designed to increase the sales of a product is a _______.
(a) Hard sell (b) Systematic sell (c) Aggressive sell (d) None of these
48. An undertaking to make good costs or losses incurred by another person is:
(a) Liability (b) Accountability (c) Indemnity (d) None of these
49. Assets which have a value, but which cannot be seen, such as good will, patents, brand names, etc. are:
(a) Tangible Assets (b) Intangible Assets (c) Moving Assets (d) None of these
50. The reserves held by one country in currencies of other countries, used to support its own currency and pay
foreign debts are _______.
(a) Foreign Currency Reserves (b) Gold Reserve
(c) BOP (d) None of these
51. A situation in which potential buyers of a commodity have an advantage over the sellers, because of over
production means a _______.
(a) Product Market (b) Buyer’s Market (c) Price Market (d) None of these
52. Increase in the capital value of shares as their price increases over a period is a _______.
(a) Capital gain (b) Capital addition
(c) Capital appreciation (d) None of these
53. A price lower than the face value of a share means:
(a) Below par (b) Below the cost price
(c) Below the production cost (d) None of these
54. An instrument of loan raised by the government or a company against a specified interest rate and a promised date
of payment is:
(a) Bond (b) Treasury bills (c) Debentures (d) None of these
55. That level of activity of a business at which neither profit nor loss is incurred, total costs equating with total revenue
is:
(a) Breakeven point (b) Profit making point (c) Loss making point (d) None of these

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