Research Design

This chapter refers to the overall description of the market aspect of the study; it includes
procedures used to identify, describe and quantify the market, identify and measure
present and potential market, gather and scrutinize prevailing prices, investigate
competitive position of the project, examine marketing programs, describe and review
present marketing practices of the competitors, and take into a counters of sale, channels
of distribution.

Location of the Project

The total number of the target market are 300-500, those are from Lyceum Laguna,
National University and companies near the place also the target market is ranges from
15 and up either female or male. We surveyed a total of 125 respondents which is 25%
of the target market.

Population Sampling

The goal is to cater all of Lyceum Laguna, National University students, faculty and staff.
There are more than 1000 students, faculty and staff(College & SHS) at the mentioned
school.

n= sample size

N= population

e= margin of error
Respondents of the Project Study

The survey will be conducted at Lyceum Laguna and National University since all

of the researchers knows someone studying in the mentioned school. To ensure the

familiarity and accuracy of the outcome, the researchers have chosen the most

convenient locale to conduct a study. This also guarantees the low overhead expenses

of the study.