BUSINESS PLAN FOR TRIAL

METAL MANUFACTURING
We at SW totally good at understand that satisfied customers will aid our business by
referring our company to other clients who need our services. We at SW plan to serve
the metal fabrication market segment. Our specific choice of target markets at SW is based
on an in-depth understanding of our prospective customer’s needs.
In industry like this wvwry oe win win
We believe that our skills and capabilities will allow us to very well compete and develop
our reputation within our business area. This is the reason why we believe that obtaining
grant funding and developing a marketing strategy will improve our profitability levels and
help us in building a strong customer base.
We at SW plan to use a direct sales force and relationship selling to reach its target
markets. These channels are most appropriate because of time to market, reduced capital
requirements, and fast access to established distribution channels.
We also plan to advertise in Yellow Pages and local newspapers, and create a website with
information, construction background, and contact information will be available online.
References to the website will be mentioned in all other forms of advertising once the
website is in effect.
SW is a member of the Marquette Lake Association and will obtain a mailing list for potential
customers. But we believe that our marketing budget will allow our employed marketing firm
the leverage to push us to the top.
There are a variety of resources for business owners to use in developing a

plan. Consultants can be hired, books purchased, the internet utilized, yet

at the end of the day, many of the agricultural business folks we meet in our

travels are at a loss as to how to begin to assemble a business plan. The

primary use for this guide is to assist agricultural producers in developing a

basic plan used to secure funding for start-up, expansion, and operating loans

in an agricultural business. Our goal is to provide basic items which should be

covered in a business plan to steer you in the right direction for development

and provide other resources to expand your knowledge of business planning as

the process unfolds for your unique operation.

The business plan does not need to be a complicated document. One

designed for lenders should be relatively short (six or seven pages) and give
the user an understanding of your business, the direction you are going and

the short and intermediate goals you expect to achieve. When using the

plan for borrowing purposes, the document is a chance to give the lending

institution confidence in the management of the business requesting financial

assistance.

Where to begin?

You have a direction you would like to pursue, now you just need the cash

and clarity to make it happen. That’s it, just get some cash and away you go!

If only it was that easy. If you are still struggling with a particular direction

to focus on, might we suggest the Extension publication Starting an Ag

Business? A Pre-Planning Guide (EB 2004-08) available through NY

FarmNet at Cornell University.

 According to the result of the study, the local people involved in charcoal production (28.9%), posed
a threat which is mainly for commercial purposes. The research done by Mulat et al. (2004), proved
that charcoal making and selling is a major nonfarm employment along the main roads of the country
which exposes the fragile ecosystem for severe deterioration . On the other hand, charcoal is a
cheap commodity that requires low-priced, affordable and readily available metal or ceramic stoves
in the market as compared to electric and gas stoves for cooking purpose (Luoga et al., 2000).