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Ur res qui volorrori ommodis

arum il ma sunt am harupta
tectotat quos rehentempos re-
reperem vello ditis as ea dio

TI TLE GOES H ERE vel maios renim conse eum,

sae core as nobis arum eate-
mol uptaspici con consed es-
Acienit id quatust ibustrum ese-
cit, voluptaquam licidel inum
qui dem velles pro te que nis ni-
que con nis modit lautatem
maxim illaborae in et resectat et
untionsequis aut volessimus
es as endus que esti ut omnien-
eseremq uatibea non pel-lam
FINISH READING ON PG. 2 facepel laccumquid ut assi
odis et et audanis cietur aditati
umquost que land-est, alit dic
tem quo od qui beaquos
sitionemped mag-

TI T LE GOES H ERE
Acienit id quatust ibustrum ese-
qui dem velles pro te que nis ni-
maxim illaborae in et resectat et es
as endus que esti ut omnien-

FINISH READING ON PG. 2

TI TLE GOE S H E R E
Acienit id quatust ibustrum ese-
qui dem velles pro te que nis ni-
maxim illaborae in et resectat et
es as endus que esti ut omnien-

FINISH READING ON PG. 2

 MARKET
SEGMENTATION
Everything you need to know about
market segmentation
Introduction

This assignment presents the Allen

Consulting Group’s research, analysis
and findings of its study into
segmentation in the market for estate
agency services in Victoria. The report is
provided to the Estate Agents Council
(EAC), to assist its review of the licensing
framework under the Estate Agents Act
1980 and Regulations, as requested by
the Minister for Consumer Affairs.

Objectives

The study’s objectives are to identify and

describe segmentation in the market for

3
estate agency services, and for each
segment, to:

 examine the transactions,

characteristics and functions of
suppliers and consumers in the
market;

 identify the risks to participants

in the market for estate agency
services and the available
protections; and

 assess competition, including the

impact of changes in the
regulatory arrangements over the
last five years.
 CONCLUSIONS 4.

FINDINGS AND CONCLUSIONS

SUB-HEADER GOES HERE
Market Segmentation has important implications This analysis has found that while segmentation
for market outcomes, and in particular, the degree exists, it is the result of the characteristics of market
of effective competition within a market (and as a participants, rather than a direct product of the
result, pricing and service outcomes). For regulatory framework. In other words, licensing
example, distinct segments imply there is limited requirements provide for a base level of
interaction between the various market competence and professional conduct that all agents
participants that operate within those segments. must demonstrate, irrespective of the estate agency
services they provide. However, business success
The concept of segmentation is important from a
depends on the ability of agents to demonstrate
policy and regulatory perspective. For example, a
expertise in other areas, either knowledge of a
segmented market might require a different
particular location or activity.
response to the exercise of market power — such
as the promotion of greater competition for
certain activities — than a market where all
service providers are able to undertake all
activities. Furthermore, the nature and extent of
market failure might differ across segments, an
example of which is the degree of information
asymmetry between buyers and sellers. This
implies that a different regulatory response could
be considered.

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MARKET SEGMENTATION
_____________________________________________________________________________________________________________

TITLE GOES HERE