Presented By :- GROUP 6

Shilpi Murarka (420/2019)

Mohd Faraz Shakir (428/2019)

Lavisha Vig (429/2019)

Aditi Gupta (430/2019)

Saurabh Thapar (431/2019)

GROUP ASSIGNMENT
ON

Submitted to: Dr. Charu Shri

 INTRODUCTION
From one area to seven countries, 7000+ hotels, 4400+ rooms,
57000000 happy customers, it's South Asia's largest building chain.
 OYO Rooms is India's quickest growing randed network of budget
hotels, supported by young businessperson man. Ritesh Agarwal in
2013.
 Within short span of your time, OYO rooms presently operational
in additional than a hundred Indian cities as well as metropolis,
Gurugram, Mumbai, Bangalore, Hyderabad, Goa, square measure
few to call.
 As it provides standardized rooms associated budget hotels with
options like an Air condition, complimentary breakfast and Wi-Fi
with 24hours client service support variety of guests mistreatment
OYO Rooms App for booking hotels has been increasing
exponentially.

MISSION, VISION AND VALUES

 Mission :- OYO's mission is to upgrade all sorts of property, and
their by offer quality living areas to travellers round the world.
 Vision :- We have a tendency to draw a bead on to become the go-
to accommodation for folks trying to find hasstle-free and cheap
stay-option anyplace in India.
Products and Services offered by OYO:
HOTEL BOOKING
A Traveler will book a space on-line at Oyorooms.com and might value
more highly to take on-line payment or pay at the building.

Evolution and Funding

The journey of OYO Rooms was started once Ritesh
Agarwal (university dropout) and launched his 1st start-up Oravel Stays
Pvt. Ltd. in 2012. Oravel was designed as a platform to change listing
and booking of budget accommodation. Being an zealous bourgeois,
he presently realised that the budget welcome sector lacked foregone
conclusion. Therefore, he born-again Oravel to OYO Rooms in 2013
with an aim of providing cheap and standardized accommodation.

The company has raised multiples rounds of funding, the last one
being a formidable USD twenty five Million funding from speed of
light Ventures, cypress Capital, Greenoaks Capital and
DSG shopper Partners in March 2015 and provides a
similar amenities and therefore the same expertise across all its rooms
at costs that no alternative player offers across such a big amount
of locations.

Table-1: Funding of OYO Rooms

Year Amount Funding Source
2012-December $ 5 Million Venture Nursery
2013 $0.1 Million Thiel Fellowship
2014-Febreury NA Light speed Ventures
2015-March $ 25 Million Light speed, Sequoia and
others
2015- July $100 Softbank
2016-August $90 Million Softbank And Others
2017-April $250 Million Softbank and others

Revenue Model
Oyo rooms books a vicinity of the hotels inventory by paying monthly
rent prior to at discounts (Expenses)

Such hotels are designed to match standard value such as free Wi-
Fi, clean toilets, etc.

These rooms are available to clients on the website, application and vari
ous OTA platforms of OYO room

Users purchase these at a predetermined price (income)

Organizational Structure
The expenses additionally includes the serious expenses on promotional
activities to extend the complete quality among the users still because
the remuneration of the staff. It provides serious discounts to the
purchasers. These discounts usually leads to costs that area unit lesser
than {the cost, the value,the worth} price of those hotels and leads
to losses.
Business Model Of Oyo Rooms
OYO Rooms is AN somebody that has a market place for on-line
building booking kind of like Uber, that provides a marketplace for on-
line cab booking. Started within the year 2013, OYO is popping into
India's largest chain of hotels. it's a awfully straightforward business
model wherever it adopts hotels, get them to follow bound basic
standards of services, features, staff, valuation and security then list
them on its internet portal and sells them underneath its complete,
earning a vicinity of the exploit the deal. presently the corporate is
following invest and expand mode. until currently it's received funding
from the large corporations like cypress and is calculable to be price
$400 million when its latest spherical of funding in August this
year, wherever it received $100 million.
OYO's plus free business model has currently challenged the capital
serious building business. the corporate doesn't own any of the
properties listed on its website. It solely invests in selling and quality
enhancements for the hotels underneath its banner. The model provides a
win-win scenario for each the little budget hotels and house owners of
spare properties, UN agency don't have enough capability, network
and data of good selling. OYO has helped them increase their bookings
by quite 100% thereby up their yields.

Distinctive Selling Proposition of OYO Rooms:

Finding hotels in Republic of India isn't an enormous drawback, the
foremost issue is that the trust issue and foregone conclusion of services.
OYO founder, RiteshAggarwal, capitalized on this basic want by
providing standardized building rooms across the country. The
whole model of building business is predicated on shopper expertise,
and with the attractive consolidation of technology and internal
control mechanisms has improved client expertise even at economical
rates. the whole model is meant keeping visible the buyer expertise, right
from booking to finding building to standardized services
to technology area service possibility. To additional enhance
the client expertise, company has Ked with Airtel to produce its
customers a world category in-room web and
television viewing expertise at no extra value.
OYO rooms has also started two new sub-divisions to increase its hold
on the market:
OYO Premium – - Moving from the budget area section, company
has additionally started premium roomservice in underground cities to
extend its client base. OYO premium rooms can cater those business
travelers or families UN agency area unit trying to find premium
services and area unit able to mete out few additional usd for higher
comfort.

OYO Smart: Introducing this idea which has totally possession of

reservations by OYO whether or not it's by traditional walk-in, any OTA
like MMT, GOIBIBO, CLEARTRIP, and YATRA.COM.

DEMOGRAPHIC PROFILING:

 Age-Wise Profiling
 Total Walk -In (in %)

7%
22%
25%

38%

5 to 15 16 to 26 27 to 37 More Than 48

 Gender-Based Profiling

TOTAL WALK-IN
No. of Males No. of Females

45%
55%

 Income-Based Profiling

TOTAL WALK-IN

8%
22%
22%

48%

5000 - 20000 20001 - 35000

35001 - 50000 More than 50001
SWOT ANALYSIS

STRENGHTS:

 Excellent use of advertising for High Brand Recall.

 User-Friendly/Easy-To-Use Interface.
 Budget Hotels
 Constant Innovation

WEAKNESS:

 Restricted to Budget Hotels/Lodges.

 Fast Enlargement resulting to Compromise on Quality.
 Renovation of Run down Hotels Raises Queries of Trust and
Credibility.

OPPORTUNITIES:

 The Number of Budget Travelers in India is on an increase.

 More and additional folks are Becoming Technology-Driven.
 Use of Social Media to reinforce Consumer Experience
THREATS:

 Competitors like ZO Rooms and STAYZILLA.

 “Backpacker travel/tourism” In India is still not very predictable.
 Fewer Repeat Customers.

Oyo Selection Procedure

We will take an example of software engineer for selection in their

organization
OYO Rooms perform 5-6 rounds in order to select freshers in their
company as Software Engineer.
 Written Round
 Technical Round 1
 Technical Round 2
 Technical Round 3
 Technical Round 4
 HR Round
Academic Criteria :
 70 percent or above in B.Tech, Class X and XII.
 No backlogs at the time of interview

Written Round
The Written Round is a round of programming. It can be offline or mobi
le. You need to be well prepared with data structures and algorithms to c
lear this round.

Technical Round
For Technical interview, the students who clear the written round are nu
mbered. You should be clear with your basics in order to clear this round
. Data structures and algorithms, DBMS, Operating System should be us
ed to train you. For system design issues, you should be well trained.
HR Round
You can expect general HR questions like :
1. Tell me about Yourself
2. Why OYO Rooms ?
3. How you see yourself after five years from now ?
4. What are your strengths and weaknesses ?
5. Questions from resume