DBMS PROJECT

ON

Submitted By:- GROUP 6

Shilpi Murarka (420/2019)
Mohd Faraz Shakir (428/2019)
Lavisha Vig (429/2019)
Aditi Gupta (430/2019)
Saurabh Thapar (431/2019)
Company Overview

The company is actually a franchisee business of selling Honda Automobiles products and services.
The company name is thought to be “My Car” and will provide world class quality service in the
premises. The various car models ranging from low to high will be displayed in the showroom. A
connected garage will be used to keep inventory. Further another linked garage will be used for
servicing the cars at regular intervals. Actually me and my friends want to invest in the franchisee
business of Honda Automobiles with a deal that we will open showrooms at different places in
Queensland. Therefore the investment will be made at different locations under one business name
“My Car”. There are two stakeholders of the business who will open the same franchisee showrooms
in different cities in Queensland. The stakeholders of the company will be customers who will be
offered with a variety of car models and services to select for purchase. The investors in my business
will be offered good returns at the end. And I will try to establish a sound business with full hard work,
commitment and determination.

Business Description

The business model that the company will follow is a franchisee business. The Honda Automobiles
franchisee will be purchased for selling its quality products and services at Brisbane, Cairns and other
four locations in Queensland. The profit will be earned through the commission by selling of cars. Also
the after sales service and repairs will guarantee regular earnings from other sources other than just
car selling. The target customers will be the people living in Brisbane, Queensland. There will be offer
for everyone. The range of Honda Automobiles will start from low to high thus every person will be
able to select his model of car as per personal budget.

The Product Or Service

The product that my company will sell will be great variety of Honda cars and bikes. This will be the
greatest thing since the iPod as the people will get to buy a high quality product and service. The latest
attractive models and innovations will be tested by bought by people who will certainly add to their
confidence, respect and social status. The brand name itself has magnetism for attracting people
which will help the car lovers and Honda dreamers to buy their favorite product from the franchisee.
Moreover the world class after sales service will assure quality output and gains to the customers.
Company History

About “My Car”:

“My Car” is the name that I will give to my franchisee business. It will provide quality products and
service through the franchisee business. I expect to sell Honda Automobiles cars and bikes through
the showroom display. Along with that the service center and inventory will also be adjoining business
premises. The company will start with my personal initiation and support of my parents, friends and
professor who will guide me in setting up plan.

About Honda Automobiles:

Honda Automobiles came into being in year 1946 in Japan. The company at present is one of the
largest automobiles makers. The company manufactures cars, bikes, generators, robotics, jet aircraft
and various other associated things. The company is well known for making quality products and
services from decades. Technological innovations and upgrades are part of the regular process of
company’s manufacturing system(World.Honda, 2014).

The Industry

The industry that my business will be operating is the automotive business. There are already various
automobile company showrooms in Brisbane, Cairns and other four locations in Queensland. Due to
this reason there is an already established competitors market. Due to the economic slowdown the
competition has become more steep and aggressive. There also exist monopolistic characteristics as
customer trend is towards purchase of Audi and Jaguar car models. Thus a tight competitive structure
where the competitors sell identical goods is present in Brisbane, Queensland.However there exist
ease of entry due to regular changing customer taste. Therefore my business which will offer fresh
models and quality products will certainly get the attraction of the customers. The demand and supply
will also come to an intersection point as the customer demand for quality automobiles will be fulfilled
with the introduction of my franchisee business in the area (Aseisdefimedia, 2011).

Mission Statement

Maintaining a global viewpoint, we are dedicated to supplying products of the highest

quality, yet at a reasonable price for worldwide customer satisfaction.
Swot analysis of Honda company

Strengths:

 Well established business from years that has earned customer faith and loyalty.
 A well-known brand franchisee that attracts customers from different regions.
 Expert and experienced staff members who are able to help in achieving of target goals and
objectives.
 Skilled laborers who offer quality service.
 Customer relations and contacts that helps in increasing business sales.
Weakness

 Inability to foster needs of excessive customers at one time.

 Inability to offer variety of products that the brand actually has to display.
 Not so good after sales service leading to increasing customer dissatisfaction.
 Customer trend and taste changing towards purchase of latest new model car and bikes.
 Lack of management and control over staff.

Opportunity:
 Due to high interest from customers into more fuel efficient and lower pollution cars, Honda
can use its strength in high R&D to develop these kind of cars to suit customer’s needs.

Threat:
 Less rate competitors or imports
 economic slow down
 There may be external changes like government ,taxes ,politics.
 Price wars.
 Key Stakeholders

Examples of occasions
Honda Contact
to understand their
Stakeholders
expectations

Customer satisfaction
Total annual unit Sales Division Customer
survey
sales including Relations Center
Customers Customer feedback
motorcycle, Dealers Corporate
Traffic safety initiatives Communication Division
automobiles, and
held by dealers
power products and
Customer events such
others 27,380,000
as Motor Shows

Honda Cars
Dealerships: 2,000
Dealer Conferences
Dealers (Domestic) Honda Dream Sales Division in each
Certification system
Stores: 110 * briefings and site visits
Business Operations
Dealers of power
product and
others: 2,800

Shareholders and General meetings of

Shareholders: General Affairs Division IR
Investors shareholders
215,555 IR meetings Division

Meeting with local

residents
Total: 448 Factory tours and
Consolidated events for children and
Local General Affairs Division
subsidiaries students Each division in Functional
Communities
(include variable Philanthropic activities Operations
interest entity): with participation of
365 Honda associates
Equity method Industry organizations
affiliates: 83 activities and
international initiatives
 Parts and Raw
Suppliers Conferences of
materials of
Suppliers the region in the Purchasing Division
Domestic and
world/Suppliers Meetings
international:
Approximately
7,000

Employee satisfaction
Total:198,561 surveys
Associates
（Employed Direct Communication Personnel Division
workers of (Dialog with executives)
Honda Group）
Intranet
Off-the-job training
programs
Schema in RDBMS