LinkedIn Job Search Fundamentals, Part 2

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Meet Lindsey

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Agenda

1.  Be Smart: Implement the “no-brainers”

2.  Be Found: Think like a recruiter
3.  Be Top-of-Mind: Increase your visibility
4.  Be an Insider: Make the most of your connections
5.  Be Savvy: Overcome specific challenges

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Ask a question: webinars@linkedin.com

http://premium.linkedin.com/jobsearch/faq.html

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View a Recording of Today’s Webinar

http://www.ustream.tv/channel/job-seeker-webinars
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1. Be Smart

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Implement the “no-brainers”

1.  Complete your profile

2.  Upload your existing contacts
3.  Sign up for daily job emails
4.  Follow the “Your Career” channel on LinkedIn Pulse

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4. “Your Career” Channel on LinkedIn Pulse

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2. Be Found

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Profile Improvement Strategy

1.  Search postings to determine keywords

2.  Search role models’ profiles for ideas

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1. Search postings to determine keywords

“Make sure you incorporate a lot of

keywords for the kind of job you’re
looking for. As a recruiter, I run
searches through LinkedIn and I look for
the key requirements of [each available]
job. I look for very specific skills, so
have these in your profile.”
Cyndi Klein, Technical Recruiter, Rackspace
Determine keywords

Ken Smith

Lance Wendl

Jim Gulf

Seth Clarke

Jessie Wright

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Determine keywords

From Kyle Smith – Question…

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Determine keywords

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Determine keywords

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Find more job postings to search for keywords

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Develop a strong, keyword-aware headline

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Don’t say unemployed

✗
Unemployed
Greater New York City Area Financial Services

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Announce your availability and goal…

Technical Product Manager with 10+ Years

✓
Experience Seeking New Opportunity
Greater New York City Area Information Technology and Services

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Sell yourself more subtly…

Technical Product Manager with 10+ Years

✓
Experience in Corporate and Start-Ups
Greater New York City Area Information Technology and Services

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If you have two interests…

Highly Motivated Technical Product Manager /

✓
Technology Salesperson
Greater New York City Area Information Technology and Services

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2. Search role models’ profiles for ideas

Jon Hardy

Ken Snill

Lance Wendil

Jim Gulf

Seth Clarke

Jess Wright

Sally Reidmer

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Role models provide ideas for…

§  Strong profile headlines

§  Summary Statement wording
§  Employers to research
§  LinkedIn Groups to join
§  Connections and other role models

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Success Story

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Be consistent across social media

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Write a keyword-rich Summary Statement

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Add keywords to Skills & Expertise section

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Join groups to support your personal brand

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Job Seeker Premium

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3. Be Top-of-Mind

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 70%
of jobs are found through networking
 Your Friends’ Friends’ Friends

Your Friends’ Friends

Your Friends

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Visibility Strategy

1.  Show up on people’s Home screens with status updates

2.  Do “small goods”
3.  Turn LinkedIn Group participation into one-on-one networking
relationships

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1. Show up: frequently update your status

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Success Story

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2. Do “small goods”

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3. Turn LinkedIn Groups into one-on-one networking
relationships

Celeste Parks

Sam Welling

Natasha Weller

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Reply privately in discussions

Steve Capcerich

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Reply privately in discussions

Steve Capcerich

RE: Great List of Resources for Job Seekers

Steve,
Thanks for posting this link – lots of great reads here! I noticed in your LinkedIn
profile that we both have a background in small business accounting. Perhaps
we can help each other in the job hunt. May I send you a connection request
and keep in touch?

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4. Be an Insider

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 “If I were looking for my next
opportunity, I would spend 75-85% of
my time identifying contacts in my
professional network who work for
companies that have the right cultural
reputation and that would allow me to
be challenged, impactful and
professionally happy.”
Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation
Tap your connections

1.  Target companies where you have connections, even if no job is

immediately available
2.  Determine specific target position(s), and request introductions to
recruiters and others
3.  Apply for the jobs
4.  Follow up with hiring managers/recruiters

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Step 1: Create a list of target companies

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Reach out to a connection

Greg Roulette

Working at IBM

…exploring new opportunities. I've been following the excellent work you're doing at IBM -- I loved the
recent Watson news -- and would be interested to learn more about your experience at the company.

Would you be open to a brief phone chat sometime soon? I'd really appreciate your time and insight.

Thanks and all the best,

Lindsey

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 “Keep in mind the mentality of
recruiters. Their number one priority is
filling the open positions that are
currently on their desks, not helping
find people their next opportunity.”
Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation
Step 2: Determine specific position(s) to target

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Determine specific position(s) to target

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Find insiders

Richard Halleny

Zoe Childs

Rebecca Fox

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Request introductions

Lindsey Pollak Barbara Salinas Zoe Childs

Career & Workplace Expert / HR at Adobe
LinkedIn Ambassador

Referral to Zoe at Adobe

Tell Barbara Salinas why you want to get introduced

(may get forwarded to Zoe Childs)

Barbara,
I’m very excited about a technical product manager position available at
Zoe’s company, and I saw that you are connected to her. As you know, I am
passionate about my work and eager to contribute to a strong team. I know
that Zoe is not a recruiter, but I am hoping she might be willing to provide
Barbara Salinas some insight into the company, particularly their great work in mobile. Would
you be willing to introduce me? Thank you for considering my request, and
please let me know if there’s anything I can do to support you.

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Step 3: Apply for the job(s)!

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Apply on the Go with the LinkedIn App

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Step 4: Follow up

Richard Halleny

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Step 4: Follow up

Richard: Richard is
Richard,

I recently applied for the technical product manager position you

posted here on LinkedIn (#12345) and I wanted to express my
excitement about the possibility of joining the Adobe team. I have
10 years experience in the field with a special expertise in leading
cross-functional teams. I’m also a longtime fan of your CS products
and would be honored to work on the team developing new CS Richard’s
features.

Thank you for considering my application. Please let me know if I

can share any additional information or qualifications.

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“The worst thing is when you can tell
someone is sending mass emails.
Customize your approach to each
position or person. We don’t want
someone who just wants to get a job
anywhere. We want someone who is
passionate about working here.
Make us feel special!”
Cyndi Klein, Technical Recruiter, Rackspace
The InMail Guarantee

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5. Be Savvy

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Challenge #1

“I don’t want my current employer to

know I’m job hunting.”
1. Change your contact settings

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2. Alter your badge settings

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3. Hide your activity broadcasts

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Challenge #2

“I’ve been unemployed for an

extended period of time.”
 “The biggest thing to do is to have a
credible, honest rationale for the gap in
your resume. Don’t try to hide it. Don’t
try to falsify what you’ve done. The
second thing is to be able to talk about
what you did during that time, whether
it’s paid or unpaid work.”
Debbie Biondolillo, former VP of HR, Apple
Explaining long-term unemployment

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Explaining other gaps

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Highlight volunteer work

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Success Story

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Challenge #3

“I am trying to change careers.”

1. Explain your career change in your headline

Experienced College Instructor Seeking Role in

Corporate Training
Greater New York City Area Professional Training & Coaching

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2. Explain your career change in your summary

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3. Participate in new LinkedIn Groups

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4. Engage your network

Juan Gutierreze

Lindsey Pollak<lindseypollak.com>
Seeking your advice on my next career move

Juan,

You’ve always been so supportive of me, so I wanted to reach out and let you know that
I’m making a career change. I’m in the midst of transitioning from my role as a college
instructor into the world of corporate training. I’m really excited to make the move!

Would you have some time in the next few weeks for a brief phone chat so I can seek your
advice on the transition? I’d really value your perspective.

Thank you,

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Success Story

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Summary

1.  Be Smart: Implement the “no-brainers”

2.  Be Found: Think like a recruiter
3.  Be Top-of-Mind: Increase your visibility
4.  Be an Insider: Make the most of your connections
5.  Be Savvy: Overcome specific challenges

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Questions

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Visit our Resources website

http://premium.linkedin.com/jobsearch/faq.html

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View a Recording of Today’s Webinar

http://www.ustream.tv/channel/job-seeker-webinars
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