MORPHE

Morphe is a beauty brand.

a. Why does the company need a consultant?
The company has stopped innovating and only repeat the pattern of its shadow
palettes and also every release had some major scandals.
b. What is their company culture? And, does it work with a new era?
They say that they are “different” from other make up companies, their products
are good but his image is not well accepted by the public
c. How do you size a market? (Sizing is a vital sill. It’s how
consultants calculate the growth potential.)
Is a big market, they have a presence in United States, Canada, UK and
Australia.
d. How would you make that company more profitable?
I would take care of the influencers you hire to avoid controversies, they have a
bad images because of that.