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UPES Marketing Management Assignment -1 /upcoming-elections-in-india/)
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ी िश ा का मह पर िनबं ध – नारी
के जीवन म िश ा का मह
1. not within the reach of most people
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2. having a higher quality
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3. having high-profit margins
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4. popular brands
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5. being in the introductory stage of the product life cycle
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Q2. In-store demonstrations, displays, contests, and visiting celebrities are %e0%a4%95%e0%a5%8d
4. broker promotions
बक ा है ? भारत म बिकंग े का
5. product life-cycling
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UPES Marketing Management Assignment -1 Question and Answer https://www.eguardian.co.in/upes-marketing-management-assignment/
Q3. Quantity discounts provide an incentive for the customer to buy वग करण और रा ीयकृत बकों की
सू ची (https://www.eguardian.co.in
1. more products or services from a variety of sellers /%e0%a4%ac%e0%a5%88
2. less from another competitor %e0%a4%82%e0%a4%95-
3. more from one given seller, rather than from many different sources %e0%a4%95%e0%a5%8d
4. more than he or she needs %e0%a4%af%e0%a4%be-
5. bundled merchandise %e0%a4%b9%e0%a5%88-
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Q4. When customers don’t know what they want or don’t even know what’s
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possible, the most effective strategy is ________ marketing.
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1. customer-driven
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2. customer-driving
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3. Societal
4. Production
5. Product CATEGORIES
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Q8. Buyers are less price sensitive in all of the following situations EXCEPT Indian Festivals
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1. when the product they are buying is unique /indian-festivals/) (14)
2. when the product they are buying is in high demand
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3. when substitute products are hard to find
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4. when the total expenditure for a product is high relative to their income /jamia-jmi-cdol-ki-jankari/) (22)
5. when the product is a speciality product
Model Question Papers
Q9. Which of the following is not a task of personal selling? (https://www.eguardian.co.in
/model-question-papers/) (15)
1. Prospecting
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2. Measuring
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3. Shaping
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4. Servicing
(7)
Q10. When compared to consumer markets, business markets are ________.
Project Reports and Synopsis
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1. approximately the same
/project-reports/) (8)
2. smaller
3. huge QUIZ AND MOCK TEST
4. somewhat larger (https://www.eguardian.co.in
Papers
Q11. In the proper order, identify the correct terms for these intermodal (https://www.eguardian.co.in
transportation combinations: rail and truck, water and truck, water and rail. /smu-sample-assignments/) (17)
Q13. Failure to enter the current price into a retailer’s system may result in
charges of
1. predatory pricing
2. scanner fraud
3. retail maintenance pricing
4. discriminatory pricing
5. price-fixing
1. Encoding
2. Decoding
3. Feedback
4. Noise
5. Shelter
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UPES Marketing Management Assignment -1 Question and Answer https://www.eguardian.co.in/upes-marketing-management-assignment/
Q17. you are directed to study the actors close to the company that affect its
ability to serve its customers-departments within the company, suppliers,
marketing intermediaries, customer markets, competitors, and publics. What
are you studying?
1. the macroenvironment
2. the microenvironment
3. the marketing environment
4. the demographic environment
5. the global environment
Q18. Companies use all of the following methods to set their advertising
budget EXCEPT the
1. objective-and-task method
2. integrated method
3. competitive-parity method
4. percentage-of-sales method
5. affordable method
Q19. Which of the following does NOT belong to the materials and parts group
of industrial products?
Q20. Some analysts see ________ as the major enduring asset of a company,
outlasting the company’s specific products and facilities.
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UPES Marketing Management Assignment -1 Question and Answer https://www.eguardian.co.in/upes-marketing-management-assignment/
1. brands
2. convenience products
3. speciality products
4. unsought products
5. Staples
Q21. A ___ involves the use of a successful brand name to launch new or
modified products in a new category.
1. line extension
2. product line
3. brand extension
4. private brand
5. brand symbol
1. sales promotion
2. indirect marketing
3. buzz marketing
4. stealth marketing
5. public relations
1. a money-back guarantee
2. low pricing
3. customer service
4. a value proposition
5. an attribute
Q24. Which type of store carries a deep assortment, has knowledgeable staff,
and might actually be viewed as a giant speciality store?
1. category killer
2. chain
3. factory outlet
4. shopping centre
5. Independent
1. organization
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2. benefits
3. creativity
4. ethical issues
5. Cost
Q26. The product life cycle period when sales fall off and profits drop, is called
as :
1. Introduction
2. Growth
3. Maturity
4. Decline
5. Development
1. social codes
2. cultural values
3. demographics
4. public policies
5. Economies
1. direct marketing
2. integrated marketing
3. the promotion mix
4. competitive marketing
5. target marketing
1. business buyer
2. buying centre
3. buying system
4. business-to-business market
5. supplier-development centre
Q30. Which type of organization helps companies to stock and move goods
from their points of origin to their destination?
1. financial intermediaries
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UPES Marketing Management Assignment -1 Question and Answer https://www.eguardian.co.in/upes-marketing-management-assignment/
2. physical distribution firms
3. marketing services agencies
4. resellers
5. Suppliers
Q31. The third step in the personal selling process after completion of the pre-
approach step is to
Q32. Which of the following is an external factor that affects pricing decisions?
1. press agent
2. sales assistant
3. marketing director
4. salesperson
5. Publicist
1. price structures
2. product quality and safety
3. product placement
4. distribution channels
5. product life cycles
Q35. Increasing profits will most likely occur at which stage of the PLC?
1. introduction
2. maturity
3. growth
4. decline
5. product development
1. concept testing
2. new-product development
3. customer-centred new-product development
4. sequential product development
5. team-based new-product development
Q38. Four common sources of internal data include the accounting department,
operations, the sales force, and the ________.
1. owners
2. stockholders
3. marketing department
4. competition
5. Web
1. Franchising
2. Retailing
3. Brokering
4. Wholesaling
5. Disintermediation
1. extend
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2. adapt
3. restrict
4. seek approval for
5. Eliminate
Q42. you want to observe how often consumers listen to music throughout their
day and what different audio devices they use. you are also interested in how
consumers store and access their own music collections. you should conduct
________ research.
1. causal
2. experimental
3. secondary
4. survey
5. Exploratory
Q44. Today, a growing number of firms now outsource some or all of their
logistics to
1. cross-functional teams
2. disintermediaries
3. channel members
4. third-party logistics providers
5. Competitors
1. user status
2. loyalty status
3. store type
4. brand preference
5. usage rate
Q46. A(n) ________ is the set of actual and potential buyers of a product.
1. market
2. audience
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3. group
4. segment
5. Exchange
1. buildings
2. hand tools
3. lift trucks
4. desks
5. Chairs
Q48. They have filled the ultralow-priced, high-volume gap by buying at less-
than-regular wholesale prices and charging consumers less than retail.
1. Off-price retailers
2. Discount stores
3. Convenience stores
4. Chain stores
5. Limited-service retailers
1. market segmentation
2. positioning
3. customization
4. target marketing
5. managing the marketing effort
Q50. A(n) ________ controls the flow of information to others in the buying
center.
1. user
2. influencer
3. buyer
4. gatekeeper
5. Decider
Q51. The demand for many business goods and services tends to change more,
and more quickly, than the demand for consumer goods and services does. This
is referred to as ________ demand.
1. fluctuating
2. derived
3. inelastic
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UPES Marketing Management Assignment -1 Question and Answer https://www.eguardian.co.in/upes-marketing-management-assignment/
4. elastic
5. Supplier
Q52. When General Motors provides payments or price reductions to its new
car dealers as rewards for participating in advertising and sales support
programs, it is granting a(n)
1. trade discount
2. functional discount
3. allowance
4. promotional allowance
5. trade credit
1. Alternative evaluation
2. Belief
3. Culture
4. Personality
5. Self-awareness
Q54. Which concept calls for aggressive selling and focuses on generating
transactions to obtain profitable sales?
1. marketing
2. production
3. product
4. selling
5. societal marketing
Q55. CellTones, a new company selling several lines of cellular phones, has
closely modelled its products after successful products that are already in the
marketplace. As it prepares to enter the market with its new products and
services, which of the following should concern CellTones the most?
12 of 15 07-11-2019, 18:15
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1. unaware of
2. unsure of
3. aware of
4. status-driven about
5. socially conscious of
Q57. The best approach for researchers to take to guard consumer privacy
includes all of the following EXCEPT which one?
Q58. In which stage of the business buying process is a supplier’s task to make
sure that the supplier is giving the buyer the expected satisfaction?
1. problem recognition
2. performance review
3. supplier search
4. supplier selection
5. order-routine specification
1. elastic demand
2. fluctuating demand
3. derived demand
4. joint demand
5. market demand
1. motivation
2. perception
3. alternative evaluation
4. learning
5. Beliefs
Q61. A ____ is a group of products that are closely related because they
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function in a similar manner, are sold to the same customer groups, are
marketed through the same type of outlets, or fall within given price ranges.
1. product line
2. line extension
3. private brand
4. convenience product
5. product bandwidth
1. A brand extension
2. Brand equity
3. Co-branding
4. Internal marketing
5. Cannibalization
Q63. All of the following are disadvantages of the team selling approach
EXCEPT
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