Professional Documents
Culture Documents
1. “I have of late, — but wherefore I know not, — lost all my mirth, forgone all custom of
exercises; and indeed, it goes so heavily with my disposition that this goodly frame, the
earth, seems to me a sterile promontory.”
4. “I could picture it. I have a habit of imagining the conversations between my friends.
We went out to the Cafe Napolitain to have an aperitif and watch the evening crowd on
the Boulevard.”
5. “You are not the kind of guy who would be at a place like this at this time of the
morning. But here you are, and you cannot say that the terrain is entirely unfamiliar,
although the details are fuzzy.”
6. “When Jane and Elizabeth were alone, the former, who had been cautious in her praise
of Mr. Bingley before, expressed to her sister how very much she admired him.”
7. “He is just what a young man ought to be,” said she, “sensible, good humoured, lively;
and I never saw such happy manners! — so much ease, with such perfect good
breeding!”
STEREOTYPE
Example 1
Only boys can play sports.
This is a very common stereotype against women and girls. However, like most stereotypes it’s
inaccurate. Most people who say this aren’t thinking about the fact that some of the world’s
greatest athletes are women: women like Abby Wambach and Carli Lloyd, for example, who
recently brought the World Cup gold to America, or the world-champion tennis player Serena
Williams. Most males would look pretty foolish if they had to go up against Williams in a tennis
match!
Example 2
Asians are good at math.
Stereotypes are not necessarily negative on the surface – sometimes, they can appear
complimentary. For example, Asians are sometimes stereotyped as good at math, while Africans
are stereotyped as athletic. But these stereotypes are still inaccurate. For one thing, they are
simply false: many Asians are bad at math, and many Africans are very poor athletes. In
addition, “positive” stereotypes oversimplify the complex abilities of each group. After all,
Africans can be great scientists and Asians can be great athletes.
Example 3
A lot of hip hop music videos look like they come straight out of a stereotype factory. They
show stereotypes of men and women alike: the men are flexing their muscles, waving guns,
and obsessing over cars and drugs; the women are vain and superficial, obsessed with men and
with their own appearance. And, of course, these videos usually ignore the existence of gay
culture altogether – when this culture is acknowledged at all, it’s often in a dismissive and
highly stereotypical way.
Example 4
What did you think of example 1? If you’re a fan of hip hop, you probably noticed that it was
based on a stereotype. While some hip hop videos are guilty of this sort of thing, many are not.
Hip hop culture also explores political themes and personal stories in its videos, and example 1
is just satirically exploring a common stereotype about hip hop.
Example 5
“All these years, I thought I liked chicken because it was delicious!” (Dave Chapelle)
In this joke, the stand-up comedian Dave Chapelle takes on an old stereotype of African
Americans: that they love to eat fried chicken. Dave’s view is: of course we like fried chicken.
Everybody likes fried chicken. It’s not about our heritage – it’s about the chicken.
Women
63. Women always smell good.
64. Women take forever to do anything.
65. Women are more brilliant than men.
66. Women are always moody.
67. Women try to work out problems while men take immediate action.
68. All women like the color pink.
69. All women like dolls.
70. Women become cheerleaders.
71. Women take 2 hours to shower.
72. Women hog the bathroom.
73. Women love mirrors.
74. Women like make-up.
75. Women are fussy about their hair.
76. Women work in department stores.
77. Women like fashion magazines.
78. Women are discrete about intimacy.
79. Women do not drive well.
80. Women never take chances.
81. Women always talk too much on the phone.
82. Women actually use only 5% of what's in their purse. Everything else is junk.
83. Only women can be nurses.
Men
84. Only men can be doctors.
85. Men are stronger and more aggressive.
86. Men are better at sports.
87. Men hate reading.
88. Men always have an "I don't care" attitude.
89. Men don't get grossed out by scrapes and bruises.
90. Men are tough.
91. Men are thickheaded.
92. Men like cars.
93. Men become jocks in high school.
94. Men take 2 seconds to shower.
95. Men like hats.
96. Men could care less if they become bald.
97. Men wear whatever is clean.
98. Men usually work in messy places.
99. Men like car or porn magazines.
100. Men brag about intimacy.
101. Men take too many chances.
102. Men always lose all arguments against girls.
PROPAGANDA
• Building a mental image - A politician will present an image of what the world would be
like with immigration or crime so that the voters will think of that image and believe that voting
for him will reduce that threat.
• Overstating participation - The concept of "Get on the Bandwagon" is appealing to a
huge number of people by finding common threads, like religion, race, or vocation. The theme
here is "everyone else is doing it, and so should you."
• Building false images - Presidents try to appear to be "common folks" but they really
aren't. Examples are Bill Clinton eating at McDonald's or Ronald Reagan chopping wood.
• Generating fear - Fear is generated to change people's behavior. An ad will show a
bloody accident then remind people to wear their seatbelts.
• Promising happiness - Selling happiness is a concept used in ads, such as a well-liked
actor will explain why you need to buy a product in order to solve a problem.
• Creating a false dilemma - An example of false dilemma is where two choices are
offered as if they are the only two options. For example, a president saying in order to reduce
the deficit, we have to either tax the wealthy more or ask seniors to pay more for Medicare.
• Using slogans - If a slogan is repeated enough times, eventually the public will come to
believe it.
• Appealing to tradition - Good feelings are generated by the thoughts of certain goods
and actions, and are frequently included in advertisements such as: "Baseball, apple pie, and
Chevrolet."
• Misquoting - By taking a quote out of context a false impression can be given to the
reader or listener. For the film Live Free or Die Hard, Jack Mathews was quoted as saying,
"Hysterically...entertaining.". The real quote is, "The action in this fast-paced, hysterically
overproduced and surprisingly entertaining film is as realistic as a Road Runner cartoon."
• Name calling - An example of name calling in propaganda would be: "My opponent is an
alcoholic"
• Assertion - This is presenting a fact without any proof, as in "This is the best cavity-
fighting toothpaste out there."
Popular Examples of Propaganda
• The U.S. dropped leaflets in a propaganda campaign in Iraq, to let the people know that
Saddam Hussein was the real culprit they were looking for.
• People use name-calling as propaganda, such as “My enemy is a drug addict.”
• During the McCarthy era, mass media attempted to persuade the public, through
propaganda, that Communists had become very powerful, and that they would take over the
U.S.
• Slogans or catchphrases can work as propaganda, when they are repeated over and
over. Eventually, the public starts believing them.
• Selling happiness has become popular concept in ads, and serves as propaganda such
as famous celebrities explain to the public why they need to purchase the product because it
would solve their problems.