B2B Social Media: Its communication and marketing

• What social media platform is the most impactful when it comes to B2B

branding?

• What are the main goals set for social media platforms in B2B and what are the

most important KPIs?

• How does the communication across social media channels vary between B2B

and B2C branding?

• What strategies would you use to generate leads?

• Which social media management tools do you use?

• What do you think are the important metrics for tracking ROI on social media?

• How do you stay on top of social media trends and innovations?

• What are the challenges people face in B2B social media communication?

• Where does Social Media fit in B2B organisation’s marketing mix?

• Is B2B marketing limited to just content & event marketing on social media?