Introduction

The EXOTATO is a newly established business in the Philippines industry. It is formed by the collaboration
of different investors and businessman that has same interests.

EXOTATO's logo represents pleasure and health because its goal is not only to give pleasure to customers,
but also to give benefits for the customers health.

Chapter 1

Project Summary

1.1 Name of the Business

EXOTATO is the name of the proposed business because the proponents wants to leave a remarkable
name to the public. This name is said to be catchy to attract more target market. The proponents came
up with the word EXOTATO which has two combined word, Exotic, which means rare or technically has a
relevant significant relating to the the business itself; far away from the conventional restaurant, and
particularly Potato which that is the main product of the recipes in the company.

1.2 Goal of the Business

EXOTATO company aims to

1.3 Location of the Business

EXOTATO is located along the Poblacion Road, Ibaan, Batangas near the Paul and Harris Cafe. This is the
best spot and suitable place for the said business. The reason why it is a perfect location for the business
because it is the most convenient place for the target market and usually many people are crossing
there. It also serves as a central point of Ibaan wherein it is near in the different stores, schools, church
and other establishments. The proponents chose this location because they consider the accessibility of
their target market.

1.4 Brief Description of the Business

The EXOTATO company is a restaurant type of potato business located at Poblacion, Ibaan, Batangas
across Paul and Harris Cafe. It is a company that offers a good quality of food products that will surely
satisfy the customers' taste. It is a partnership formed by six individuals namely Dave Oliver Catindig,
Benedict Largo, Christian Patalay, Bhea Marie De Guzman, Danica Fereira and Evett Purino. The reason
why the proponents chose this business like they want to promote and provide a healthy product that
can pursue the customers and get a good feedback.

1.5 Objectives of the Study

1.6. Scope and Limitation of the Business

The scope of this study is within the area of Ibaan, Batangas. The potential customers are everyone since
this company is for all people and to those who can avail our products. Even kids, teenagers, and adults
can visit the restaurant because the proponents will make sure that their dishes are affordable. The
business is limited only in using a products with the use of potato but it is not limited in exploring
different products made of potato.