Questionnaire:

A study of Customers’ Satisfaction towards royal Enfield bike in Tirunelveli

Corporation
1. Name: (optional)
2. Age:
a) 18-25 b) 26-35 c) 36-45 d) Above -45
3. Gender
a) Male b) Female
4. Education Qualification
a) SSLC b) higher secondary c) UG d) PG
5. Occupation
a) Government b) private c) business d) student e) others
6. Monthly income
a) Less than Rs.30000 b) Rs.30000-50000
c) Rs.50000-80000 d) Above Rs 80000
7. Marital status
a) Married b) Unmarried
8. Nature of family
a) Joint family b) Nuclear family
9. Family size
a) Up to 3 Members b) 4-5 Members c) Above 5 Members
10. Regional background
a) Urban b) Rural
11. Do you have Royal Enfield bike
a) Yes b) No
12. Which model of Royal Enfield you have
a) Himalaya b) Thunderbird 350 c) standard 350
d) Classic 500 and 350 e) others
13. Which color do you have
a) Black b) White c) Red d) Haze e) Others
14. Please indicate your bike has been purchased as
a) New b) Pre owned
15. Source of information through
a) TV b) Internet c) magazines d) Social media e) Friends and Relatives
16. What are the reasons to buy a Royal Enfield
a) Comfort b) Luxury c) status d) Less strain
17. What are the factors influencing to buying decision
a) Cost b) Style c) Power d) Resale value e) Others
18. What are the factors considering while purchasing the Royal Enfield
a) Performance b) Quality c) Durability d) Status e) Reputation of company
19. Mode of purchase
a) Ready cash b) Bank loan c) Private Finance d) Cheque e) other
20. Opinion about price of Royal Enfield Bike
a) High b) Medium c) Low d) Moderate
21. Opinion about the technology of your bike Royal Enfield bike
a) High b) Medium c) Low
22. Please Mention your top spend riding in your bike
a) 0-60 b) 60-80 c) 80-100 d) above 100
23. Distance travel per day
a) 0-20km b) 20-40km c) 40-60km d) above -60km
24. Would you getting your serviced from
a) Authorized b) Un authorized
i) If it is authorized ii) If it is unauthorized
a) Warranty a) Peace of mind
b) Guarantee b) Lass time consuming
c) Original parts C) Near to home / office
d) Peace of mind d) Cheaper price
e) Special offer e) Special offer
f) Availability of later of later equipment f) Trust
g) Trust g) Credit facility
h) Annual maintains contract
25. Would you like to customize you bike
a) Yes b) No
If yes what will you customized
a)Color b)Sound c)Alloy wheel d)Hand bar e)Light f)All the above
26. Which is your expense of maintaining of royal enfiled for a Month
a) Rs.3000-Rs4000 b) Rs 4000-Rs 5000
c) Rs 5000-10000 d) 10000 above
27. How do you satisfied with performance of royal enfield
a) Excellent b) satisfaction c) unsatisfaction
28. Do you meet any problem while riding?
If Yes Only
a) Poor Mileage b) Starting problem (if without self)
c) Poor dealer service d) Low sound
e) Others
29. Satisfaction level of Royal Enfield Bike
HIGHLY HIGHLY
SATISFIED MODERATE DISSATISFIED
SATISFIED DISATISFIED

a) Speed
b) Sound
c) Price
d) Quality
e) Colour
f) Capacity
g) structure
h)Maintanance
i) Cost of
spares
j) Regularity
k) Control

30. How will you purchase the spare Parts?

a) Show room b) Mechanical shop c) Online
31. Resale market price for Royal Enfield
a) High b) Medium c) Low
32. Do you recommend to others to buy Royal Enfield
a) Yes b) No