Christine Jave Rutab

Laren Kaye Aganad

BS in Accountancy 2D

COCA-COLA

Globalization is a process of interaction among

people, companies and governments of other
nations. In industry, it refers to preparing a product
or services to be offered in many markets or
worldwide. Coca-cola brand is an example of
globalization. Its marketing strategies played a vital
role in successfully globalizing the company. It is
continuously gaining momentum and growth,
making it as a well known brand all over the world.
Coca-cola is also adopted in different cultures
because it spans all colors, ages, races and
countries. They said that coca-cola doesn't sell a
drink in a bottle, rather it sells a happiness in it.