Empowering Small Businesses With

Cybersecurity in 2020
‘Location, location, location’ - most of us have heard this well-known real estate
mantra at one time or another. It refers to the most important property attributes to
look for when you’re shopping for a home.

Clearly the mantra makes its point - location is important in real estate. While
business protection doesn’t have a mantra, if it did it would be something like
‘cybersecurity, cybersecurity, cybersecurity’.

Granted, it doesn’t have quite the same ring to it as ‘location, location, location’, but
you get its point. Businesses need cybersecurity; it’s actually essential to not just their
data privacy, but also to their success.

Yes, to their success too: In addition to keeping a business’ data safe from hackers,
cybersecurity also enhances a business’ customer loyalty, customer confidence, and
productivity. Moreover, it can provide all these benefits without burdening business
resources.
In other words, it can protect and empower without being complicated or costly. This
is particularly significant for small businesses, which must be selective about how
they use their resources.

We know what you’re thinking: all those benefits sound like a tall order simply for
implementing some cybersecurity practices, but a cybersecurity culture that
implements tools and practices such as a powerful antivirus solution, cybersecurity
employee training, and proper password protocols, delivers this on many levels.

Additionally, for small business owners that are skeptical, they can always first try a
free antivirus for small business, which will let them test its security features and
user-friendliness before committing to its purchase.

So just how does cybersecurity deliver? How can it empower your business?

1. Customer Trust
If your business can demonstrate that it takes its Internet security seriously and is
protected against cyber-attacks, it will inspire trust and confidence in your
customers.

Conversely, if it can’t demonstrate this, your business can suffer damage to its
reputation, which can lead to loss of customers and loss of sales. So if you’re worrying
that it will be too costly to implement comprehensive privacy protection for your
business, just think about the conversion opportunities you’ll forfeit because your
customers don’t have confidence in your brand.

2. Better Search Engine Optimization

If you own a business or planning to start a business, then it is important for you to
have an understanding about search engine optimization (SEO).

Well, Google has all these ranking algorithms that determine your ranking in search
engines and one of the ranking factors is Hyper Text Transfer Protocol Secure
(HTTPS), which secures communication over the Internet via encryption.
Google uses HTTPS as a ranking factor because it wants to encourage businesses to
reinforce their website’s security. HTTPS is a sign of safety. The point here is that
even a simple cybersecurity measure like using HTTPS protocol will not only
encourage customer confidence, but also improve your business’ SEO ranking.

3. Increased Productivity

Malware and other potentially unwanted programs (PUPs) can significantly impact
your computers, slowing them down to a crawl and making it impossible to get any
work done.

With cybersecurity software, you won’t have to face this problem. Your business
computers will be virus and PUP free so your employees can do their jobs like they’re
supposed to. Plus, as a business owner, you can focus on growing your businesses
rather than whether you’re going to be hacked that day.
4. No downtime caused by cyber-attacks

According to a report by forbes.com, 40% of small businesses experienced eight or

more hours of downtime due to a cyber breach; and that’s a best case scenario. The
worst case scenario is to be one of the 60% of small businesses that never recover
from a cyber-attack.

With a powerful antivirus and strong cybersecurity, you don’t have to worry about
that outcome, and you won’t miss out on the profits you would have earned if you’d
suffered downtime from a cyber-attack because you didn’t have protection.

5. Comprehensive protection and data privacy

Cyber security solutions provide data privacy and security to your business, keeping
it safe from all the digital threats out there that are just waiting to exploit your digital
weaknesses. Bottom line? Cybersecurity is good for your business’ survival and
success.

Conclusion
At the end of the day, all businesses that use the internet, need to secure their
computers and data in a way that will enhance their business and their customer
confidence. It’s an obligation they have not just to their business, but to their
customers too. At this point, cyber security is a crucial thing!