How The Analysis Works

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Monthly Financial Analysis for Business Owners

The Business Ferret works with businesses of all sizes

to increase cash flow, lower risk, and improve
company financial operations. It does this using a
time-tested analysis and regular meetings with
company leadership to review performance and recommendations while
improving our short and medium term forecast.

This monthly analysis helps businesses make better strategic decisions, avoid
potential catastrophes, and grow sustainable increasing cash flow year after
year.

Getting Started
The first step in the process is a complete historic financial analysis of the last several years. We use the
12 key financial metrics to see how your company has performed over this time period and where your
company is headed in the coming years.

This initial analysis is free and does not obligate you to sign up for the monthly consultation. We
believe what you see in our first meeting will be enough to convince of the value of what we provide. If not,
nothing is lost and you have another perspective on the current financial status of your company and
where it is headed.
Once this analysis and review is complete, you will have a sense of how we can help your company and
what risks you might already be facing.

Monthly Analysis
Once you’ve signed up for The Business Ferret monthly analysis, we’ll set up a process to receive your
financial data on a monthly basis. This is the core Business Ferret analysis and gives a complete picture of
your current performance, what impact previous decisions have made, and how future decisions could
benefit or hurt your company.

This report is provided every month along with a personal, one-on-one interpretation of the data. Each
month, we’ll show you exactly where you’re headed and help find opportunities to improve financial
efficiencies and opportunities. We welcome questions, hypotheticals, and clarifications during these
meetings. It’s our goal to make sure you understand how to use your financial information
effectively.

Our consultation should include your top-level financial decision makers so the information we provide is
clear and makes it into the right hands. We are happy to help determine who should be involved and will
always strive to ensure that the analysis and recommendations are clear and easy to follow.

Why Hire The Business Ferret

We’re often asked why a company should hire us for our analysis and consultation services. With an
accountant in place as well as staff and executives dedicated to the financial health of a company, what
more can The Business Ferret do? How can a third party help without knowing the ins and outs of a
specific business?
Business is business no matter what you make or sell, and financial principles apply to each and
every one of them. The specifics of your business can be learned and used to change the context of our
analysis but financial principles take years of experience to understand.

Consider how you hired your accountant or accounting firm. You probably looked for someone who came
with good recommendations. An excellent CPA does not need to know exactly how your industry works in
order to correctly prepare your taxes. How about your bookkeeper, how do you find that person? The same
criteria that apply to the CPA also apply to the bookkeeper.

If you hire an inventory specialist, do you want the best or the one who knows your industry? Wine
inventory is different from eggs and eggs are different from specialty composite materials but, in the end, it
is all inventory. The age of inventory and the accounting for inventory can be different but it does not
change the fact that it shows up as inventory dollars on the balance sheet.

What about your investment banker? Do you want to work with someone who is considered an expert in
the field of selling companies doing the greatest volume or would you want a small boutique that only sells
your type of firm? One of the greatest investment bankers, Bruce Wasserstein, opined that industry experts
can be limiting because, “tactical and strategic considerations know no industry boundary.”

Finance was at the center stage of the 2009 mega-recession yet firms still don’t apply strategic finances to
their business. When did the last industry expert talk to you about how important return on assets is to the
owner and firm? How many of your experts talked to you about cash conversion cycle or net trade cycle?
How about your cost of capital and why your return on assets has to exceed it in order to increase your
equity value?

Businesses of all sizes and in all industries trust us to improve their financial health and grow their
cash flow sustainably year-over-year. Contact us to get started with your complimentary financial
analysis.