Privacy Overview 

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the
cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic...

Show more

Blog
Necessary Always Enabled

Non-Necessary
Enabled

D I G I T A L T R A N S F O R M A T I O N

10 Digital Transformation Technologies &

Trends That Will Dominate Enterprises in
2020
Anand Kannan  February 12, 2020

MarketsandMarkets forecasts the digital transformation market to grow from USD 290.00 Billion in 2018 to USD 665.00
Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.1% during the forecast period.
The report also reveals that the digital transformation market has witnessed substantial growth, owing to digitalizing
organizational business functions to serve changing customer preferences and enhance operational efficiency, rapid
proliferation of mobile devices and apps, and increasing penetration of IoT and adoption of cloud services, and need to
improve operational performance to gain competitive benefits in the market. (Source: MarketsandMarkets)

As digital business transformation is going to take the center stage of most organizations, here are the top 10 digital
transformation trends that will dominate the enterprise landscape in 2020.

Customer Experience
Customers. Customers. Customers. The year of 2020 is going to be customer experience-driven and everything
businesses must resonate with customer expectations and needs. Starting right from technology implementation to
changes in organization models/culture, everything must embrace a customer-first approach.

Analytics
Identifying technology, tools, and techniques to collect data from every stage of the business process is critical and
companies are trying hard to invest in such elements for leveraging the data to actionable insights. The year 2020 will
see companies focusing and investing mostly on analytics to gain competitive advantage and leveraging data for
delivering better customer experience.

Data governance (big data)

The advent of technology like Big Data has enabled enterprises to amass a large volume of data for better decision
making. But, the real challenge is what to do with tons of data garnered! Many brands are still clueless about leveraging
the data amassed and turning them into actionable insight.
Get In T

Defining a solution to overcome this growing challenge would top the agenda of most industry leaders in 2020. Data
security along with data processing would be other priorities for organizations this year.

IT will become the “new” business enabler

2020 will see the rise of CIOs leading the digital transformation initiatives as they have a thorough understanding of the
organization’s ecosystem and can take the digital initiatives to the stakeholders. This helps enterprises to overcome
resistance to cultural challenges and new technology implementation.

Internet of Things
Indeed IoT. While we all have read about or in somewhat experienced about IoT, the truth is that the rate of adoption of
IoT has not been uniform across industries. Today, IoT spending is dominated by the manufacturing sector.

However, IoT unleashes new opportunities for several industries, through smart connected products and machines, and
enables the continuous collection of environmental and user data that can be used to improve business and service
performance. 2019-20 could be the breakthrough year for the wide adoption of IoT.

A World Economic Forum report says – Historically, consumption patterns were based on a “first moment of truth”
(influencer), then a “second moment of truth” (at retail) and then a “third moment of truth” (consumption). IoT has the
potential to move all three steps to a “continuous moment of truth”. This effectively reduces the traditional barriers to
entry and could affect business models as it changes the economics of trial.

Conversational Artificial Intelligence & ML

Artificial Intelligence will move from boardroom talk to adoption; from use only by large, tech-savvy corporations to
enterprises of all sizes across industries; from use cases in limited scenarios like banking/ customer care to several
business processes. Why?

Because of three reasons.

(1) Digitalization has given rise to very large, diverse data sets, and an ever-accelerating accumulation of data

(2) The rapid growth of computing capacity and decreasing prices, which enable the processing of large data sets by an
increasing number of users

(3) Evolution of new data-use algorithms.

And, as AI is capable of learning and making decisions almost in the same way as human beings and enables machines,
devices, programs, systems, and services to function in a manner that is sensible – enterprises will lap up the possibility
of making sense of data through AI.

Industry leaders like Microsoft are trying hard to come up with conversational AI to help users with solutions to even
most critical and complex queries. The practical application of the advanced conversational AI will take some time and
this year most industry leaders are laying the foundation for the same.

Robotic Process Automation (RPA)

RPA is gaining attraction and over the past few months, most tech conferences are necessitating the importance of
RPA’s benefits for different industries. 2020 will be a remarkable year for RPA as businesses have started to realize the
potential benefits and planning to invest hugely in RPA to accelerate business growth and success.

Multi-Cloud computing and Everything-as-a-Service (Xaas)

Increasingly organizations will use the cloud to bring applications, data, and IT services closer to customers in order to
improve the performance of digital touchpoints. This has another significant benefit for them. Easy use of analytics by
moving the data closer to the analysis engine.

A multi-cloud strategy is going to be all the rage in 2020. Enterprises are not so keen on investing in Public, Private and
Hybrid Cloud types due to varying requirements. Also, top research studies indicate that everything-as-a-service (XaaS)
will gain momentum and might even become mainstream in the year of 2020.

Partnerships and acquisitions

Partnerships and acquisitions will hold the key to digital transformation success. Companies have to align with partners
on a strategic or technical or expertise level to help enterprises with successful digital transformations. Top brands have
already started to acquire tech-based startups to cater to the needs of modern-day customers.

Digital privacy
The latest GDPR rules have indicated clearly that customers can opt-in or opt-out of any data collection schemes
without any discomfort, unlike in the past. Customer’s privacy will be highly valued and companies have to ensure
transparency during data collection activities carried out through various channels to escape customer outrage.

 digital transformation

 Demystifying Digital Transformation Strategy: What, Why and How

Customer Experience Trends in 2020 – 5 Top Blogs from Industry Experts 

Our
Services
Digital
Transformation
Product
Engineering
CB4UBD
Mobile App
Development
Web App
Development

Our
Solutions
Field Sales
Automation
Shop Floor
Automation
Asset Lifecycle
Management
Preventive
Maintenance

Company
About
Us
Case
Study
Blog
Contact
Careers
Apply
for
Job

Contact


s
a
l
e
s
@
h
a
k
u
n
a
m
a
t
a
t
a
.
i
n


+
9
1
9
0
2
5
1
3
6
6
2
2

w
w
w
.
h
a
k
u
n
a
m
a
t
a
t
a
.
i
n

©
2
0
2
0
H
a
k
u
n
a
m
a
t
a
t
a
S
o
l
u

t
i

o
n
s
.
A
l
l
R
i
g
h
t
s
R
e
s
e
r
v
e
d