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D I G I T A L T R A N S F O R M A T I O N

Demystifying Digital Transformation

Strategy: What, Why and How
Anand Kannan  February 10, 2020

Setting out for digital transformation without a definite strategy is like a bird without wings. Not many companies have
even the slightest idea of developing a robust roadmap for their digital transformation initiative.

As business transformation using digital technologies is a long haul, executing the program without any plan can be
detrimental to business, as this involves people along with model and culture.

Even before setting out for a digital strategy for business transformation, it is a must for C-level executives to decide on 3
things:

1. Why your business needs transformation

2. What needs to be transformed
3. How to transform

As a business owner if you have the answers for the above questions, then you can get start with the strategy. Else, try to
figure out the answers first before getting started. More than 56% of organizations that don’t have any place for digital
transformation strategy have failed miserably.

Tips for developing a successful digital transformation strategy

In a nutshell, the success of digital transformation can be achieved by the formula below.

Digital Transformation (DX) Strategy (Success) = Why Digital Transformation (DX)(Vision) + What it takes (Plan)
+ How to perform (Action)

The sections below would help you understand the importance of developing a roadmap for digital transformation
success.

Why Digital Transformation for your business?

There are a few questions as a CEO you must ask yourself before getting started with a digital transformation program.

1. Are legacy systems slowing down your business productivity

2. Are employees having challenges with present tools/technology
3. Is keeping up with your customer expectations below par
4. Do you have the budget and time for a complete digital haul
5. Do you have the right team/resources/tools for improvement
6. Who will take the ownership for the extensive program

What needs to be done

Tell a compelling digital strategy story.

The biggest challenge every business faces is convincing their employees and customers as they resist change. Forcing
your stakeholders with sudden changes will leave them in flames, leading to digital transformation failure. This is where
bringing everyone into the discussion matters.

CEOs of top brands that have achieved success with the digital transformation program always involve CIOs, employees,
and customers to the discussion to make everyone in the enterprise know why the program is initiated and what value
it will offer to everyone in the company. Get In T

Align transformation with business goals

Another most important factor to align your business goals with digital transformation initiatives. If the program doesn’t
have anything to improve your business, there is no point in investing in such an extensive option.

The transformation process involves people, business models, culture, technology, process changes and with no specific
goals in mind, the entire program will fail miserably.

Top challenges to consider for successful digital transformation are:

1. Employee pushback
2. Customer resistance
 3. Culture change
4. Technology change
5. Process change
6. Zero involvement of CIOs
7. Budget concerns
8. Finding the right vendor for Digital Transformation
9. Lack of Digital Transformation ownership

How to perform
As you have completed the first two steps, following up with action is the next step. Below are a few elements that are
critical for executing the digital transformation program successfully.

Take time to run pilot tests

This is extremely critical as digital transformation programs are long haul and could take years to complete. Without a
pilot test, you might not know what exactly is working and what should change.

Identify the skills mix you need in IT

Identifying the existing resources, IT support and skill set is critical. If your in-house team is short skills or technology
expertise, the best way out will be to partner with a digital transformation expert. A vendor with strong digital
transformation expertise and experts will help you steer the program in the right way leading to success.

Make experimenting with digital technologies easy

As sudden changes in the business process and technology will impact the morale of employees and customers, it is
recommended to explain the changes well in advance. Gamification is a great Idea that PwC’s CEO used to overcome
the employee and stakeholder’s resistance and it ensured a grand success.

Controlling risk management

Digital transformation execution is always associated with risks and managing them is critical for success. As the entire
program doesn’t have a clear budget or specific time frame, it is a must to consider these 3 elements for controlling the
risk management.

Expand your view of risk

Focus on infrastructure and culture
Don’t fail to include virtual elements of risk
Focus on context, implementation, and governance

I know it takes a lot of efforts, money and time to make the digital transformation of your business success. But, if you
have the right partner that has proven expertise in devising strategy and implementation, achieving business
transformation would be fruitful.

Planning to transform your enterprise to meet the changing customer needs and behavior? Let’s talk.

 digital strategy, digital transformation

 Smart vs. Traditional Manufacturing: A “Never-Before-Seen” Comparison

 10 Digital Transformation Technologies & Trends That Will Dominate Enterprises in 2020 

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