CNS Worldwide Supplementary Spreadsheet

Harvard Business School Brief Case 9-917-531

Courseware 9-917-533

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Created ###
 Average
Terabytes (TB) Annual
Revenue ($mm)
Sold Price /
Year TB
2006 11,185,704 $10,190 $910.98
2007 13,019,397 $10,597 $814
2008 16,147,556 $11,254 $697
2009 18,557,572 $12,087 $651
2010 25,214,193 $12,909 $512
2011 29,276,784 $13,555 $463
2012 34,698,597 $14,504 $418
2013 42,200,942 $14,939 $354
2014 52,435,360 $15,835 $302
2015 61,267,538 $16,603 $271
2016 71,507,513 $18,650 $261

Average Annual
Growth Rate 18.4% 5.6% -10.7%

61,267,538 21443638.3 61,267,538 25732365.96

35 214.4367429477 42 273 273.5985
4,598,303,954 7,040,336,798

71,507,513 23597479.29
33 287.2161254499
6,777,576,572

71,507,513 23597479.29
7040336798 33 183.7291040613
4335543728.1

229.6613800766
35 4,598,303,954
33 4335543728.1
2442032844
6777576572.057

4405424771.837
Table B Historical Global Market and Capacity Shares
CNS Trident Millennium Others
2010 48 14 11 27
2011 46 17 12 25
2012 43 16 14 27
2013 40 19 14 27
2014 38 19 13 30
2015 35 22 16 27
2016 33 23 17 27

Capacity Share (%)

2010 38 20 20 22
2011 37 19 19 25
2012 34 20 21 25
2013 33 24 21 22
2014 33 22 22 23
2015 32 20 22 26
2016 33 19 21 27
Cloud Server Division Income Statement for 2015
Revenue 2015 ($) 2015 (%)
Servers 5,824,909,213 90%
Customization 672,405,874 10%
Total Revenues 6,497,315,087 100%
[42]

Expenses
Direct
Materials 1,382,521,473 21%
Labor 3,215,782,481 49%

Total 4,598,303,954 71% 65.31369

Overhead a
34.68631
Manufacturing O 684,783,349 11% 100
R and D 314,782,477 5%
Marketing 1,214,572,283 19%
General and Admi 227,894,735 4%

Total 2,442,032,844 38%

Total Expenses 7,040,336,798 108%

Net Income -543,021,711 -8%

 209

319.9942

7040336798
2442032844
 Average Direct Cost Average Selling Price Average List Price Margin
Jan-15 $ 217 $ 280 $ 322 23%
Feb-15 $ 216 $ 279 $ 320 23%
Mar-15 $ 216 $ 278 $ 315 22%
Apr-15 $ 215 $ 280 $ 313 23%
May-15 $ 216 $ 275 $ 310 21%
Jun-15 $ 214 $ 274 $ 308 22%
Jul-15 $ 213 $ 273 $ 305 22%
Aug-15 $ 213 $ 270 $ 305 21%
Sep-15 $ 214 $ 269 $ 302 20%
Oct-15 $ 213 $ 269 $ 292 21%
Nov-15 $ 213 $ 269 $ 287 21%
Dec-15 $ 212 $ 265 $ 288 20%
Jan-16 $ 211 $ 266 $ 281 21%
Feb-16 $ 211 $ 263 $ 276 20%
Mar-16 $ 210 $ 261 $ 272 20%
Apr-16 $ 208 $ 259 $ 271 20%
May-16 $ 209 $ 259 $ 269 19%
Jun-16 $ 209 $ 258 $ 280 19%
Jul-16 $ 208 $ 279 $ 280 25%
Aug-16 $ 208 $ 279 $ 280 25%
Sep-16 $ 208 $ 279 $ 280 25%
$ 214
$ 273

$ 209
2015 (-500 mn) lost
2016 36 billion
6.5 billion csd

TOTAL REVENUE OF CNS 6.48