Sophia M.

Tasselmyer
716. 472.2977 | stasselmyer@elon.edu
EDUCATION
Elon University | Elon, North Carolina Expected Graduation: May 2020
Bachelor of Arts in Media Analytics
Bachelor of Science in Sport Management
 Lambda Pi Eta (Communication Honor Society)
 President’s List Fall Semester 2019
 Dean’s List Spring Semester 2017 – Present
 Athletic Honor Roll December 2016 – Present
Relevant Coursework
 Communicating Media Insights, Strategies for Emerging Media, Understanding Audiences, Measuring Media Impact,
Sports Marketing, Web and Mobile Communications
DIGITAL MARKETING EXPERIENCE
Sport Marketing Association Aspire Group Case Study Bowl | Chicago, Illinois November 2019
Case Study Participant
 Selected to represent Elon and collaborate with peers to present marketing solutions to a real-world client
 Identified new cost-effective content for underserved niche audiences and developed data-driven marketing tactics
 Qualified for the final round of competition
Elon Elementary Bingo Night | Elon, North Carolina August 2019 – December 2019
Marketing Coordinator
 Created content for social media sharing to raise awareness about school lunch debt that affects local families
 Collaborated with team members to market the event through social media platforms
 Raised $4,500 through a targeted marketing approach to donate to support the local elementary school
Triangle Aquatic Center | Cary, North Carolina May 2019 – August 2019
Social Media & Marketing Intern
 Expanded social media presence of TAC through a targeted marketing approach
 Created engaging social media content based on facility, sponsorship, and other related information
 Merged data from analytic tools to create reports for bi-monthly marketing meetings
 Fostered and maintained relationships with 64+ sponsors within the Raleigh area and beyond
On ZAP Endurance | Lenoir, North Carolina June 2018 – August 2018
Senior Intern
 Aided in social media content creation, specifically Instagram postings
 Communicated effectively with campers on both an individual and large-group basis
LEADERSHP EXPERIENCE
NCAA Division I Student Athlete | Elon, North Carolina August 2016 – Present
Varsity Cross Country and Track & Field Student- Athlete
 Serve as a role model and peer mentor to team members through my role as an underclassman leader
 Devote approximately 30 hours a week to practice, individual workouts, recruitment activities and traveling while
balancing a full semester course load
Elon 101 Teacher’s Assistant | Elon, North Carolina August 2018 – December 2019
 Collaborated with the class instructor on weekly lesson planning for the fall semester in order to effectively orient new
students
 Presented students with opportunities to become involved in Elon University while balancing academics and athletics
Phoenix Leadership Academy | Elon, North Carolina February 2018 – May 2018
 Selected to participate in the semester-long leadership development program
 Recognized personal strengths and areas for improvement as leaders
 Developed skills to be strong leaders by example and set the stage for vocal leadership
IMPORTANT SKILLS
 Microsoft Suite  Analytical experience  Understanding of digital
 Adobe Software  Tableau Certified marketing metrics
 SEO & SEM experience  Google Analytics Certified  KPI reporting