1.

0 INTRODUCTION

1.1 Name of the company

__________________________

1.2 Nature of business

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1.3 Industry profile

· Trend in using the proposed product …
· Industrial growth rate for the product …
· Problems in using related products and the proposed product would solve consumer
problems.
· Government policies towards the use of the proposed product …
· Availability of Facilities …

1.4 Location of the business

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1.5 Date of commencement

1.6 Factors in selecting the proposed business

1.7 Future prospects

· Market growth showed high demand for the proposed product.
· Experience in using the product indicated positive trend …
· Changing in consumer life-style …
· Financial allocation/Fund …
· Ability of the product to meet consumer need …
· Future development in the chosen business …
· Continuity of government policies …

2.0 PURPOSE OF THE BUSINESS PLAN

(Clear, concise and coherent objective of the business plan)

This business plan is prepared for the purpose of ….(EXAMPLE)

1. Obtaining working capital loan from ______ for the amount of RM _______
2. Highlighting the proposed venture to run the business of _____.
3. Providing a blueprint for managers and executives to run the business