A SAFE PESO IS BETTER THAN A RISKY PESO

By Yusop B. Masdal
A safe peso may not be strong as pitted against the dollar, considered ‘weak’, as each dollar is
exchanged for more pesos. However, this might just be the real status of the strength of the
peso and usually it is better to leave it that way.

Sometimes, the central bank artificially shores up the strength of the peso, in the aim of
bolstering a good economic situation. However this is very risky as this is just done artificially
and does not reflect the true state of the peso and often this is just temporary and when it’s
abruptly change, it becomes risky, creating extraordinary inflation and lower income for
exporters and overseas workers. Interest rates are also affected and when this happens, the
entire economy suffers and this is dangerous since this may lead to recession in the economy.

1. PRODUCT SIZE
Product size is very important in terms of success in sales. Convenience and suitability
plays a major factor in terms of consumer needs and satisfaction. Nowadays, buyers
prefer smaller and lighter products as well as those that can easily be transported or
carried on. Of course, the cost of production is one factor that also needs to be taken
into consideration.

2. BUSINESS IMPACT
Products are designed to have a projected positive and immediate impact on the
market. Market trends are thereby analyzed and suited upon. A good and widespread
marketing plan often pushes the impact of products in the market.

3. CUSTOMER CHARACTERISTIC
In order to attain success in a sales and marketing plan, the company should know its
consumer based, either thru survey or past experiences. It is very important that the
products should respond to market trends and caters to the needs and demands of
buyers.

4. PROCESS DEFINITION
Process in a business is the cyclical steps in the production of goods towards the end
users. It starts with raw materials and then processing them thru manufacturing and
then packaging towards marketing and promotion and then sales.
5. DEVELOPMENT ENVIRONMENT
A good development environment is characterized by a good working place for workers
as well as good management support that promote good vibes and behavior in the
company. This is usually achieved by better wages and privileges as well as good
working environment.

6. TECHNOLOGY TO THE BUSINESS

As a business owner, it is vital that you understand and use advanced technologies.
Technology can help increase business efficiency and even expand operations.

7. STAFF SIZE AND EXPERIENCES

Staff size matters most to the success or failure of the business. A careful estimation is
needed. An undersized staff would stifle productivity and potentials. On the one hand
an oversized staff would result to leaner profit margins and drags the company with
bulky expenses. A balanced staff size should always be maintained.