Powerful You!

Publishing…
Information  Product  Training  for  Authors,  Part  #2  
 
Jennifer  Connell  
 Your  Conscious  Coach  
www.JenniferConnell.com  
Powerful Story…
Powerful Products
Simple  strategies  to  create  income  from  your  story  
 You  will  learn...  
What  I  have  I  learned  from  two  of  my  teachers,  James  Roche  &  Ali  Brown                      
www.rochemarketing.com  and    www.alibrown.com  

•  Types  of  informa.on  products  to  choose  from  that  have  been  proven  money  
makers;  

•  Simple  tweaks  in  your  topic  that  can  increase  your  response;  

•  The  easiest  informa.on  products  you  can  create  right  now;  

•  Steps  to  determining  if  your  product  will  sell-­‐-­‐before  you  spend  .me  crea.ng  it;  

•  The  4  main  categories  that  sell;  

•  An  easy  5-­‐step  crea.on  process;  

•  How  to  best  organize  &  deliver  your  informa.on;  

•  The  soCware,  vendors,  tools  &  resources  experts  in  the  industry  recommend.      
 Cultivate  Creative  
Momentum…  
1.  Schedule  time  in  your  calendar  to  do  your  action  steps.  

2.  Feed  YOUR  Creative  Diva:  

 1.  Get  inspired  through  music,  magazine  pics,  art,  etc  

 2.  Chat  with  other  creative  people    

 3.Doodle—it  activates  creative  thinking  

 4.  Experiment—there  are  no  bad  ideas—get  out                                    

of  your  box  

 5.  Find  &  stay  busy  with  creative  thoughts  

 
 Titles  Matter  
•  Best  Tax  Strategies:    too  vague  
•  Best  Tax  Strategies  for  Single  Working  Mothers  

•  How  to  be  a  Great  Mother:    too  vague  

•  How  to  be  a  Great  Mother:  15  simple  ways  to  manage  your  emotions  from  3pm  to  
bedtime.  

•  How  to  ___________  so  you  can  ________________  

•  People  like  #’s:  3  or  5  or  7  Secrets  to  ______________  

•  Strategies  to  ___(overcome  problem______________  

•  The  truth  about  __________________  

•  The  facts  you  should  know  about  ___________________  

•  ________________  made  easy  

•  The  ultimate  ___(specific)__  solution  to  ____________  

 
 Money  Matters  
•  Ebooks-­‐-­‐  $10  to  $197.    
•  Reports  or  white  papers  from  $47  -­‐  $997  (for  
corporate  or  highly  specialized  information)  
•  CD’s-­‐-­‐  $17  to  $67.    
•  DVDs-­‐-­‐  $27  to  $87.    
•  Teleseminars,  one  call-­‐-­‐$27  to  $87.    
•  Tele-­‐course,  more  than  one  call-­‐-­‐$97  to  $497.  
•  Home-­‐study  courses,  $197  to  $1997.    
 Creating  Your  
InfoProduct  

•  Step  #1:  Outline  your  content.    

•  Step  #2:  Record  the  content.    

•  Step  #3:  Transcribe  the  recording.    

•  Step  #4  Edit  the  transcript.    

 Creating  Your  
InfoProduct:  Step  1  
 

Outline  your  content  (Table  of  Contents)  

•  1.  Brainstorm—use  post-­‐it  notes  

•  2.  Mind  Mapping—draw  branches  

 
•  3.  Directly  write  into  Word/Pages  
 Creating  Your  
InfoProduct:  Step  1  
 

What  you  can  do  with  your  outline  content:    

•  1.  Conduct  Interviews  

•  2.  Ghost  Writers  
•  Provide  them  a  Table  of  Contents,  Research  
 Creating  Your  
InfoProduct:  Step  1  
Organizing  your  outline  content:    

•  1.  Why  Learners—Why  should  I  learn  this?  What  are  the  benefits  to  
me?  Why  learners  like  to  be  motivated;  they  are  visionary.  

•  2.  What  Learners—They  are  analytical  learners,  more  engineering  

type  of  person.  They  want  to  know  the  facts  and  details.  

•  3.  How  Learners—  They  are  experiential  want  to  know  how  do  I  do  
this?  Give  me  the  step-­‐by-­‐step  instructions.  

•  4.  What  If  Learners—They  constantly  are  thinking,  “Okay,  how  does  

this  apply  to  me?  What  if  I  did  it  differently?  What  if  my  business  is  a  
little  different  and  I  have  to  do  it  like  this?”  

Repeat  this  pattern  for  every  chapter–    

simply  think  Why,  What,  How,  What  if!  

 Creating  Your  
InfoProduct:  Step  2  
Various  Ways  to  Record  Your  Content  
 Live  Events  
   Telephone/Skype  
 Directly  into  computer  using  microphone/
headset  
   Video  (solo)  
  Upload  to  Vimeo,  YouTube,  Website,  Blog  

 Webinars  (with  others)  

  Webex.com,  GoToMeeting.com  
 Creating  Your  
InfoProduct:  Steps  3  &  4  
Step  #3   Step  #4  

Transcribe  Your  Content   Edit  Your  Content    

•  For  Audios  and  Videos   Use  a  copy  editor  (at  least  for  review)!  
  www.powerfulyou.com  
  www.iDictate.com  
  www.Verbalink.com     www.wordspringconsulting.com  
(Maureen  Jung,  Ph.D)  
  www.Theadminsource.com  
  www.craigslist.com  
 Recording  Content  
Resources  
Recording  Your  Content:  Telephone   Editing  Your  Audio  Content—(free  software)  

  www.freeconferencecall.com     http://audacity.sourceforge.net    

  www.xiosoft.com     http://sourceforge.net/projects/
mp3splt/  (splits  MP3’s  into  tracks)  
  www.skype.com    
  Garage  Band—comes  with  MAC’s  
Recording  Your  Content:  Into  Computer  1.  
Simple  Set  up—Logitech  headset  w/  USB   Adding  Music  (use  Royalty  –Free!)  

2.  Higher  Quality  Set  up—1.  Audio-­‐Technica       http://musicbakery.com/  

AT2020  Condenser  USB  Microphone  2.  
Microphone  stand:  Pro-­‐LineMS220Tripod       http://www.istockphoto.com/audio  
Boom  Mic  Stand,  3.  Pop  Filter:  Omintronics  
EPF-­‐15A  CAD  Mic  Pop  filter  

 
 Recording  Content  
Resources  Cont’d  
Recording  Your  Content:  Video  (solo)   Editing  Your  Video  Content—  

    Kodak  Flip  Video  camera  w/USB     iMovie—comes  with  MAC’s  

Recording  Your  Content:  Webinar     Camtasia  

  www.GoToMeeting.com     http://www.techsmith.com/camtasia.html  

  www.Webex.com     Adobe  

    http://success.adobe.com/en/na/sem/products/
premiereelements.html?
kw=a&sdid=EPXIR&skwcid=TC|22180|free%20video
%20editing%20software||S|b|8526157754  
 Web  Presence  Resources    
Website/Blog—    Payment  Processors—  

  www.wordpress.org     www.PayPal.com  

  www.bluehost.com       www.1shoppingcart.com  

  www.domain.com     http://www.clickbank.com  

      https://squareup.com  (a  device  that  

easily  plugs  into  smartphones  to  take  
  payment  from  a  credit  card)  
I always knew that one day I would

take this road but

Yesterday I did not know today

Would be the day.

~Nagarjuna
 
Best  Wishes  with  Your  InfoProduct  Creations…  
See  you  for  our  Q&A  session!  
 ~Jennifer

Your  Conscious  Coach  

E:  Jennifer@JenniferConnell.com  
 www.JenniferConnell.com