Name: Sinsay, Karen Joyce DP.

Section: CA22A

PRODUCT PROPOSAL

Product Name:

Barak – Wich

Product Description:

It is a sandwich with an ice cream flavored with kapeng barako filling in between. The

sandwich will be composed of granulated biscuit with a dash of crushed kapeng barako.

Product ssignificance:

The product was made in to life because of the latest eruption of Taal Volcano in

Batangas, Philippines and to help the tourism and the locality of Batangas. We thought that we

should innovate one of their product to attract people to come in the area. That is why “Barak –

Wich” pop up in our mind, because when you think of Batangas except for the Taal Volcano, the

one of the things you can think of is their famous kapeng barako the hot and strong flavor of it.

So we decided to add a new twist to it, that is to make it cold and a little bit of sweet, but because

barako ice cream already exists, we come up with putting the ice cream in a sandwich with a

kapeng barako flavor.

Product Origin:

Kapeng Barako also spelled Barco (Barako Coffee in English) is a coffee varietal grown

in the Philippines, particularly in the provinces of Batangas and Cavite. It belongs to the species

of Coffea Liberica. The term is also used to refer to all coffee coming from those provinces.

Barako is Filipino term for a male stud of an animal, and has become associated with image of a

Subject: Entrepreneurial Mind

Name: Sinsay, Karen Joyce DP.
Section: CA22A

tough man. Barako assumingly takes the term given to a wild boar, which is used to find the

fruits of the coffee tree scrumptious snacking fare. The reason, maybe, that our local coffee is

called barako is that it is strong, pungent, and well-liked by wild boar.

History of Kapeng Barako:

In 1740, a Franciscan friar crossed the expanse of the Pacific on board one of the galleons

and brought with him either three coffee trees or three cans of coffee beans. These he had

planted outside a convent somewhere either in Laguna or Lipa. Early in the nineteenth century,

Don Gallo de Los Reyes, the gobernadorcillo or town mayor of Lipa, probably having heard of

the great demand for coffee around the world, made it mandatory for all inhabitants of Lipa to

plant coffee trees.

Early in the nineteenth century, Don Gallo de Los Reyes, the Gobernadorcillo or town

mayor of Lipa, probably having heard of the great demand for coffee around the world, made it

mandatory for all inhabitants of Lipa to plant coffee trees.

By 1859, as much as ⅔ of Lipa’s total land area was planted to coffee; and this was a

time when Malvar and Mataas na kahoy were still part of the town. Its coffee production was so

high that it made the Philippines the fourth largest coffee producer in the world at the time.

In recognition of Lipa’s “industry and virtue,” Maria Cristina, Regent Queen of Spain,

bestowed upon the town the honor of being called “Villa de Lipa” on October 21, 1887. This

elevated Lipa from being a municipality into a city. At this time land owners and hacienderos

amassed a great amount of fortune that can last for generations.

Subject: Entrepreneurial Mind

Name: Sinsay, Karen Joyce DP.
Section: CA22A

Quote from Teodoro M. Kalaw in his book Aide de Camp to Freedom states that. “There

was in those days, very much money. It was also lavishly spent. Calle Real (now CM Recto

Avenue), where we live was crowded with shops, stores, and bazaars, just as Manila is today. In

the afternoon, when the sons of the wealthy promenaded around the town, they were

accompanied or rather, escorted by a host of servants who opened the way for them and

protected them from the jostle of the populace. The poor and we of the middle class contented

ourselves with just watching from the sidewalks.”

Lipa City was then coined as “Paris of the Orient”. Regrettably, a fungus infestation beset

coffee plantations around Lipa in the latter half of the nineteenth century, leading to a decline in

production. The city status would subsequently be revoked and Lipa would revert to being a

town. The years 1859 to 1892 were the golden coffee years of Lipa.

However, the palatial mansions that were built during this time were unfortunately razed

to the ground during the World War II, Lipa being the second most devastated City in the

Philippines.

To remind the Lipeños of its rich historical heritage, a city ordinance declaring the month

of October of each year as the celebration of the coffee festival in the city was enacted on

November 7, 2005.

Since then, the Lipa Tourism Culture and Arts Council has been tasked to organize a

series of activities that will disseminate to the public on how coffee played an important role in

the heritage of the Lipeños.(Source: Lipa City Tourism Culture and Arts Council)

Subject: Entrepreneurial Mind