You have an introduction If there were specific questions asked by the institution, you’ve answered them all You’ve included your relevant past and current education You’ve included relevant work experiences, projects, theses, etc. You’ve included your reasons for wanting to study in this program (Maybe it’s a specific professor, a certain lab, the courses, etc.) You’ve included your future goals and how this program will help you achieve those goals You demonstrated knowledge of this school or program You did not summarize your entire life All of your claims are backed up with evidence (This is when you can bring up other experiences, interests, accomplishments, hobbies, etc.) Your writing is specific (not vague) Your conclusion isn’t more than a few sentences and doesn’t reiterate everything you’ve written in your letter You have no clichés (eg. “Since I was little…”, “My father always told me…”, “I’ve always had a passion…”) You have a catchy opening sentence or anecdote Your letter is 1 page (or length specified by the institution) All of your sentences are clear and aren’t extremely long Your writing is clear and isn’t too wordy (You don’t use smart words just for the sake of using smart words.) You have no spelling or grammatical errors Your letter has been reviewed by 3 different people (one native speaker)