Neil Franco E.

Abad

II-13

Albert Bandura was born on December 4, 1925 in Mundare, Canada. He studied to the only school in
their town when he was little. In college, he enrolled psychology course. He got his M.A. and PhD in
University of Iowa in 1951 and 1952. He became a full professor in 1964 and began his field studies on
social learning.

Agentic Perspective- Earlier learning theories depends on the principles of reinforcement to see how
human behavior is developed or changed.
Traditional Reciprocal Causation- the regulation of human behavior by the interplay or combination of
behavioral, cognitive and environmental factors.

Observational Learning
Observation- Occurs intentionally or accidentally.
Imitation- mimicking the model.
Modeling- matching the structure, style of behavior.

Factors:
1.Characteristic of the model- someone who we believe is similar to ourselves.
2.Attributes of the observer- people who lacks self-esteem are more possible in following a model.
3.Reward consequences associated with behavior- If the behavior will lead to positive and long term
result.

4 Processes of Observational Learning

1.Attention -Characteristics of a model.
2.Retention - Observing someone’s behavior without immediately performing the response.
3.Motor production (imitation) - converting the symbolic representation of the behavior into right
actions.
4.Motivational (reinforcement)-What a person can do (acquisition) and what a person actually does
(Perform)

Self-efficacy-belief of a person that a behavior will produce desired effects.

Collective-efficacy-group’s shared belief in its ability to organize and carry out actions that will lead to
fulfilment of the group’s goals.

Essence

Personality could be shaped or nurtured by imitations of certain models.