MRL’s Stand

MRL’s Stand

Business name: MRL’s Stand

Business location: Brgy. Lanot Roxas City.

Business owner: Marian Joy Alegre

Tagline MRL’s Stand One bar, Fits all!

Vision

To create local opportunity, growth and impact in our

community, so that we able to achieve and uphold a leadership

position in the health to become a reputable and trusted dietary

bar food in the community.

Mission

Provide promising a unique type of dietary bar that good for

the fitness of our customers and ensuring costumers that our

products are good to their lifestyle and then to become the top

market of the fitness food by promoting a healthy way of life that

improve health.

Objectives

Provide diet bar which is healthy to our costumer and to

ensure dietary bar that can help people on their healthy diet in

just affordable price.

Executive Summary

MRL’s Stand is a newly established small business,

primarily involve in selling dietary bar through a unique flavor

which are suitable for the students, teachers and staff of the

school who enjoying their lives while concerning their health.

Our products will be first launch in our small stand within

the RCSPC campus which can be found easily and close to our target

customers.

Our product is unique that cannot be found in the market

but still assuring the best quality product that are good to the

health of our customers.

We expect our business to gain 10% profit within the year.

MRL’s stand requires quite a large amount of income and due to the

fact that the business involves the raw materials that is very

important resource in the operation. Besides, marketing efforts of

the workers would be another factor to generate business revenue.

 Organizational Chart

Marian Joy
Alegre
Owner/Manager

Marielle Awisan Rona Deo

Romela Francisco Management
Marketing

Mechelle
Jamela Marce Justine Joy Catubuan
Baulos Colmo
Asst.Manager
Cashier Lemar Alayon
Store Worker

Figure 1: Flow of Organizational Chart

Services:

MRL’s stand will do their best to provide the needs of

customers. And to cater them pleasantly and to give their

cravenness satisfaction. Dietary bar is tangible product that have

a good quality and the business will assure that the product will

satisfy the needs of customers. MRL’s stand will assure that the

product price is much affordable to the beloved customers.

Marketing Strategy

The MRL’s stand will cater them the needs and wants of the

customer especially to the teacher and student who are the target

market. The business is located beside the Roxas City School for

Philippine Craftsmen where the corporation will cater a healthy,

much affordable and enjoyable meal and snack to the students,

teachers, staff and the walk in customers.

FAB

Features- Dietary bar is a rectangular, smooth, golden brown and

fragrance smell.

Advantages- Dietary bar is much more affordable for those customer

who are thrifty, so the business will make a product that good for

a dietary lifestyle of a costumers.

Benefits- As you make various lifestyle changes on your journey to

fitness, one of the most essential areas for change is that of

your eating habits. Dietary bar is rich in protein, vitamin b12

and folic acid. It also helps your body build and maintain muscle

and to reduce fats in your body.

ESCAPED

Economy-Dietary bar is only 25 pesos each slice.

Safety-It is done at a sanitary laboratory to avoid food poisoning.

Comfort- The product is good for the people who is on diet.

Appearance-Dietary bar is soft and has a rectangular size.

Performance-mix all ingredients, then knead in the mixing bowl

then put it in the baking pan then bake for 10mins.

Esteem-we will introduce our product to the students and teachers

of Roxas City School for Philippine Craftsmen.

Durability-Dietary bar shelf life is 2 days .

Tools and Equipment used in Dietary Bar

The tools and equipment used to conduct the study are the

following: one (1) set of measuring spoon, one (1) set of measuring

cup, one (1) pair of baking sheet, one (1) medium size mixing bowl,

one (1) pair of knife, one (1) pair of chopping board, one (1)

unit oven.

Preparation of dietary bar

The three (3) staff of the business went to the market and buy

all the ingredients of dietary bar. Boil the corn until cooked.

Then peel it.

Cut the dry mangoes then measure other ingredients. Put it in

separated bowl. Mix all the ingredients in a mixing bowl until it

become stick to each other.

Refrigerate for atleast 10 minutes. Then bake it for 20 minutes

or until it become golden brown.

Swot Analysis

S-Strength

o Availability of raw materials

 o Increasing awareness of a healthy lifestyle of the

community

o High product safety

W-Weakness

o Our business is the new comer in the community

o Not enough equipment’s

o Low product diversification

O-Opportunities

o People concern more about their fitness

o It can help to the diet of the people

T-Threats

o Competitors in the vicinity

o People who loses interest in the fitness beverages

Promotion

There will be free taste for our first 10 costumers. So, they

can spread it to their friends and other people to patronize our

product. Words of mouth is one way to encouraged our customers to

buy the products. Creating a Social media account like so that

people will be able to know the said dietary bar.

Marketing analysis

Sales

9%
STAFF

10%
WALK IN

58%
23%
TEACHERS
STUDENT'S

Competitive edge

MRL’s stand have a high quality product and good services to

all our varied costumers. Unlike other product dietary bar is made

up of corn that contains vitamin b12, folic acid and iron. Dietary
bar is made up of high quality ingredients that give flavor to the

product that surely give satisfaction to the craving appetite of

costumers. The product pricing is much affordable for the

customer’s standard. And the catering of the product is much

quicker, fast, and legible and most especially have a clean and

good sanitary process.

Sales Strategy

MRL’s stand will stick to the systematic planning by sales

talk in public market. Then the business will performed promotion

through posting on social media like Facebook, twitter, and

instagram that surely get the attention of the other client. The

business also spread pliers so that people easily discover the

product. The Business will also consider and acknowledge the

suggestion or opinion of the customer (if there is) about the

product for the sake of it and for progress and increasing pro
Financial Plan

Description Quantity Unit cost Total cost

Raisins ¼ cup 18.00 18.00

Dried mango ¼ cup 210.00 210.00

Glutinous rice ¼ + ½ CUP 48.00 48.00

Powdered MILK ½ CUP 36.00 36.00

Corn 1 CUP 30.00 30.00

Fresh milk 1 Tbsp. 36.00 36.00

Total: 398.00
Service income project

2019 2020 2021 2022

Service income 540,000 594,000 653,400 718,740

Supplies 180,000 198,000 217,800 239,580

expenses

Transportation 36,000 39,600 43,560 47,916

Utilities 72,000 72,000 72,000 72,000

Rent 108,000 108,000 108,000 108,000

Net income 144,000 158,400 174,240 191,664

Projected Cash Flows

2019 2020 2021 2022

Cash 540,000 594,000 653,400 718,740

receipt

from

service

income

Paid 396,000 435,600 479,160 527,076

expenses

Cash flows 144,000 158,400 174,240 191,664

from
operating

expenses

Cash flows

from

investing

activities

Marian 2,500

capital

Cash flows 2,500

from

financing

activities

Net cash 146,500 158,400 174,240 191,664

change

Marian 149,000 307,400 481,640

balance

beginning

Marian 149,000 307,400 481,640 673,304

balance end